Purpose - The aim of this article is to explain how customer commitment, measured as affective, continuance, and normative commitment, relates to the complexity of a service. Design/methodology/approach - Data were collected from a questionnaire distributed to practicing dentists in Sweden, which capitulated a sample of 128 respondents. Nine hypotheses were tested in T-tests, Pearson’s correlation test and regression analyses. Findings – Results show that customer commitment is significant related to the complexity of a service. Affective commitment is found to be strongest in a complex service while continuance commitment is stronger in a simple service. Research limitations/implications – The research show how customer commitment differs between a complex and a simple service which can be used by managers and marketers when they design marketing activities. The results can also be used as a basis for market segmentation according to commitment dimensions.  Originality/value – The value of this research resides in the findings that there is support for that the complexity of the service is affecting the degree and dimension of commitment. To the author’s knowledge little research has focused on the complexity of a service and its effects on customer commitment.

The company A in this article is a Household Service company. The industry in Taiwan presents a perfect competition. It¡¦s very difficult to compete in this situation. The Household Service of Taiwan is an emerging industry in the past decade and there were only few studies on it. In this study, I will try to discuss Household Services of Taiwan through the marketing and competition strategies. This study is using case study, the results are listed below: 1.The Household service industry in Taiwan mostly concentrated in three major metropolitan areas, especially in Taipei. 2.The ¡§Training¡¨ is the core competence of all the Taiwan¡¦s Household Service companies. 3.The overall company¡¦s marketing capabilities in Taiwan Household Service Companies, as opposed to the Japan¡¦s Household Service Companies is relatively insufficient. 4.The suggestion to the company is the need to take more cooperation with other industrial sectors, and the development of the new products (services).

During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999).

Thesis (M.S.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 57-61). Also available on the Internet.

Thesis (MTech (Marketing Management))--Cape Peninsula University of Technology, 2008. / Includes bibliographical references (leaves 198-203). Also available online.

Thesis (M.S.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 57-61). Also available on the Internet.

Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies, and the strategies to cope with these problems. Additionally, this paper intends to elucidate the extent to which the position on the emerging market spectrum was related to the problems (that stem from the unique characteristics of services) during the service marketing process, and the strategies to cope with these problems. / <p>Master Thesis Kevin Siemons &amp; Henrik Steybe</p>

M.Com. (Enterprise Management) / This study is concerned with the marketing of dental services in South Africa. The past, present and future, with special reference to the role of the Dental Association of South Africa and the dentist in private practice. The distinguishing characteristic of every profession is a very long tradition of service to mankind. Significantly it is this ethos which today has given impetus to the need to develop marketing skills to sustain and further the socially valuable aspects of the professions' service. In the past there was massive resistance by professional people to the concept of marketing. Primarily it was fear of the unknown. It was a basic misunderstanding of what marketing is and an alarm at the twin thoughts of what it might be and what It might do. There was a fear that marketing is advertising and that the high cost of advertising will be exacerbated by the need to cut fees to gain promotional advantages. Reduced fees will mean trimmed service and a consequent drop in professional standards. All of this will be ruinous to the professional and worse, will damage the dignity that underpins the professional ethos. Marketing is not only perfectly compatible with the professional ethos but in many ways is to be regarded as a professional responsibility, it follows that universities and the teachers of aspirant practitioners should accept marketing principles and acquaint themselves with marketing practices. It is important for the dentist to have a fundamental knowledge of the principles of marketing and the legal aspects that restrict the freely use of all the tools of marketing. Since marketing is based on an understanding of consumer behaviour this is a very important study. Today, more than ever, businesses are looking for a competitive edge, a strategic uniqueness to distinguish themselves from their competition. One strategic route is emerging as the answer, namely customer satisfaction, through the principal factor of customer service quality. Understanding customer expectations is a prerequisite for delivering superior service...

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The engineering consulting industry in South Africa witnessed an overwhelming growth before the 2010 Fifa World Cup. The country had a lot of infrastructural development that needed the services of consulting engineers. A lot of people saw the challenge as a business opportunity and started their own consulting engineering companies. The demand for consulting engineering services was high before the 2010 Fifa World Cup; this changed after the completion of projects that were due for the world cup and some had to close or retrench staff due to scarcity of projects. The completion of 2010 Fifa World Cup projects is not the only challenge faced by the engineering consulting sector; government policies such tendering and procurement procedures that do not acknowledge performance, lack of funding etc. It is therefore important that companies look for better ways of gaining competitiveness in order to get more projects. These companies must not only rely on government projects but do marketing on the private sector as well. The purpose of the research is to assess and develop a marketing strategy for Company X Consulting engineers. A literature study on most successful marketing strategies employed by other service oriented companies was conducted. The literature study also comprised of the perception of marketing amongst consulting engineering companies. From the literature study mentioned above; questionnaires were drawn towards the development of a marketing strategy for Company X consulting engineers. The findings of the questionnaires were analysed and recommendation were made for the development of a marketing strategy for Company X.