Thesis advisor: Eve Spangler / Social enterprises are nonprofit, for-profit or hybrid organizations that use business methods to create social change (Dees 2007; Light 2005; Martin and Osberg 2007; Neck, Brush, and Allen 2009;). If it succeeds, the social enterprise model could prove to be a viable pathway to greater social justice in an era of decreasing funding for government services and nonprofits (Emerson and Twersky 1996; Harding 2004; Murphy and Coombs 2009; Wilson 2008). However, skeptics worry that the perils of privatization, bottom-line thinking, and deceptive marketing potentially embodied by the “business methods” that social enterprises employ may undermine the potential of this new approach to solving social problems (Bateman and Chang 2012; Farmer 2009; Nega and Schneider 2014). The three articles that make up this dissertation examined the ways social entrepreneurs perceived and managed tensions between social mission and market institutional logics. Their ability (or lack thereof) to reconcile these contradictory imperatives could contribute to whether social enterprises ultimately succeed or fail as vehicles for positive social change. Social Entrepreneurs at the Crossroads: Four Approaches to Responding to Dual Institutional Logics suggests that the widely accepted characterization of social entrepreneurs as compassionate individuals motivated to address intractable social problems innovatively (Alvord, Brown and Letts 2004; Lehner and Germak 2014; Mair and Marti 2006; Miller, Grimes, McMullen and Vogus 2012) is simplistic. From in-depth interviews with twenty (inter)nationally recognized social entrepreneurs I derived four distinct categories: Disillusioned Dreamers, Social Capitalists, Do-Somethings, and Bridgebuilders. Half of these respondents did not perceive tensions between logics; another quarter did not wrestle with the tensions they perceived. Only the Bridgebuilders perceived tensions and then persisted in focusing on both logics and sets of actors to harness synergies. As a result, only Bridgebuilders offer a truly hybrid model for social mission work within the current economic context, whereas the others hew toward a single dominant logic. One Size Does Not Fit All: Legal Form and US WISEs focuses on work integration social enterprises (WISEs), organizations that address the chronic unemployment of marginalized populations. The data demonstrated that contrary to the expectation that WISEs would exemplify “contested” organizations (Besharov and Smith 2014), eight of the ten WISEs studied did not experience significant conflict between social mission and market logics. Rather, WISEs generally had one logic that dominated their operations: a market logic in for-profit WISEs and a social mission logic in nonprofit WISEs. Workers’ employability emerged as an important variable, with for-profit WISEs creating jobs for more employable populations and nonprofits offering job training and “wraparound” services to harder-to-employ populations. Only two WISEs experienced substantial tensions, when social entrepreneurs attempted to prioritize a job training/services mission within a for-profit form. This data demonstrates that a job creation approach aligns best with a for-profit WISE form and a job training/services approach to a nonprofit WISE form. However, neither form has succeeded in creating a system-transforming model that successfully combines revenue generation with a robust training/services/job creation mission. This suggests that breaking traditional nonprofit and for-profit patterns to deliver substantial market and social mission outcomes within a single organization is a significant challenge. Stakeholder Resistance to Social Enterprise Hybridity examines how social entrepreneurs perceive the support of key stakeholders in their attempts to balance competing social mission and market logics. Despite evidence of social interest in ethical capitalism, this data suggests that well-resourced stakeholders push social entrepreneurs to prioritize price, revenue generation, and measurement. This includes both traditional organizational stakeholders and hybrid-specific stakeholders. Customers and clients demanded low prices and high value. Donors demanded quantification and impact measurement. Investors expected market rate financial return. Finally, social enterprise gatekeeper organizations (fellowship granting bodies) were focused on the market logic characteristics of sustainability, scale, and entrepreneurial ability, pushing the field toward market logic modes of operating. Social entrepreneurs generally responded by acquiescing to pressure to emphasize a market logic in their interactions. Counter to current literature that suggests social entrepreneurs should problem-solve to avoid single logic dominance, social entrepreneurs generally allowed price, business strategy, competition and measurement to shape their interactions with stakeholders. Given the importance of stakeholder buy-in for organizational legitimacy, the field of social enterprise needs to find a way to create and capture stakeholder support for dual logics rather than depending on individual social entrepreneurs to withstand the push toward marketization. Overall, despite persistent efforts at creative solutions to social problems by some individuals, the research shows a strong undertow for social enterprises to adopt business logics and business models. / Thesis (PhD) — Boston College, 2016. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Sociology.

Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such organizations. Based upon this enhanced understanding, I develop and propose a model of marketing strategy in social enterprises. To develop this enhanced understanding and model, I conducted empirical qualitative research consisting of a comparative study of fifteen cases of social enterprises. Results show that four major dualities represent the critical context of social enterprises that influence the marketing strategies employed. Marketing is viewed as important by these enterprises and the strategies employed are quite well developed in the areas of market research, product quality, branding, and promotion.

Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such organizations. Based upon this enhanced understanding, I develop and propose a model of marketing strategy in social enterprises. To develop this enhanced understanding and model, I conducted empirical qualitative research consisting of a comparative study of fifteen cases of social enterprises. Results show that four major dualities represent the critical context of social enterprises that influence the marketing strategies employed. Marketing is viewed as important by these enterprises and the strategies employed are quite well developed in the areas of market research, product quality, branding, and promotion.

Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such organizations. Based upon this enhanced understanding, I develop and propose a model of marketing strategy in social enterprises. To develop this enhanced understanding and model, I conducted empirical qualitative research consisting of a comparative study of fifteen cases of social enterprises. Results show that four major dualities represent the critical context of social enterprises that influence the marketing strategies employed. Marketing is viewed as important by these enterprises and the strategies employed are quite well developed in the areas of market research, product quality, branding, and promotion.

Social enterprises is a relatively new way of operating a business that is becoming increasingly popular in our modern society and new social enterprises face a wide array of challenges in their start-up phase. A very common type of challenge that many new social enterprises face are organisational legitimacy challenges when forming collaborations. Due to social entrepreneurship being a relatively new field, research of the legitimacy aspect regarding new social enterprises is lacking. This thesis aims to fill this research gap by explaining why new social enterprise face organisational legitimacy challenges and how they overcome them. The researchers utilized an inductive approach to develop the theory with an explanatory purpose for the research. Single case study of the JU Solar Team was the research strategy chosen to explain the theory and empirical data. The JU Solar Team is a social enterprise that already has overcome their legitimacy challenges when forming collaborations making it a unique and attractive case to study that is difficult to replicate in a multiple case study. The data was gathered through email interviews with members from the JU Solar Team and their collaborators as well as a face-to-face interview with Joakim Brobäck from JU Solar Team’s closest collaborator the Jönköping University School of Engineering. The authors of this thesis concluded that the JU Solar Team Faced organisational legitimacy challenges mostly due to inexperience which resulted in them not being able to efficiently mobilise their limited resources and build networks. The JU Solar Team managed to overcome their legitimacy challenges mainly by diversifying their skillset leading to the team having the human capital needed to communicate the social value and deliver the pragmatic value that the collaborators sought to form collaborations with the JU Solar Team. / No

Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such organizations. Based upon this enhanced understanding, I develop and propose a model of marketing strategy in social enterprises. To develop this enhanced understanding and model, I conducted empirical qualitative research consisting of a comparative study of fifteen cases of social enterprises. Results show that four major dualities represent the critical context of social enterprises that influence the marketing strategies employed. Marketing is viewed as important by these enterprises and the strategies employed are quite well developed in the areas of market research, product quality, branding, and promotion.

The aim of this thesis is to provide a view of fulfilment of the local principle in selected social enterprises using the qualitative method of multiple case studies. The local principle and its fulfilment are, along with the social, economic and environmental principles, a cri- terion to distinguish whether or not an examined subject is a social enterprise according to TESSEA. The local principle is characterized by preferential fulfilment of local needs and cooperation with local actors. The thesis describes specific forms of fulfilling the local principle in selected social enterprises within the context of their location. The inquiry about the local principles, their particular forms and obstacles preventing their fulfilment is carried out through examination of documents and mainly by means of semi-structured interviews. Keywords Social enterprise, principles of social enterprise, local principle, indicator

This project examines the discursive-material construction of 'economic empowerment' at organizations serving survivors of commercial sexual exploitation (CSE). It uses multiple qualitative methods, including interviews, observations, and document analysis at 18 different organizations supporting CSE survivors.

This thesis explores the notion of social enterprise in Greece. In particular it investigates how non-profits incorporate social enterprise in an environment facing a severe financial and social crisis. The study is done through a participatory and reflective research approach that allows the emergence of enriched results. The review of the existing literature in this area revealed that despite the lack of a universal definition, the concept of social enterprise has generally been viewed positively and has raised the expectations for social and economic transformation. Policy makers expect social enterprises to become a lever out of the crisis of reducing state funding and contribute to financial and social change. Until recently, the common assumption was that social enterprises emerge bottom-up and constitute the most ethical option of social welfare services provision after the failure of the state and the markets to provide for society. Hence, non-profits were encouraged to adopt entrepreneurial techniques to support their social purpose as a way out of the financial problems they are facing. The great interest on the effect of 'social enterprise' on the traditional non-profit sector comes from the peculiarity of the Greek case with the top-down enforcement of the concept coupled with a history of corruption in civil society. Even though researchers following a more critical stance towards social enterprises challenge the underlying assumptions of this new concept and raise awareness about its negative impacts, in Greece the 'social economy' and 'social enterprise' concepts are used as 'silver bullets' by policy makers. Wishing to follow this critical tradition, I proceeded with an in-depth case study drawing upon participant observation and reflective methods. In locating my research in an active non-profit organisation in Athens, I intended that my findings could be extended to similar organisations. This thesis found that in Greece, the top-down implementation of the concept allowed non-profits to incidentally adopt this rhetoric in order to ensure their long-term survival and then in turn influence the way society makes sense of social enterprises. The institutional environment further hinders the growth of the sector as it directs the social enterprises and non-profits towards public procurement making and any other alternative seems impossible. Lastly, based on the above findings, I conclude that social economy despite its infancy faces the risk of corruption. Hence, I suggest that policy makers' support, rather than guide, social enterprises to allow them to achieve their full potential. Future research and practice need to focus on raising awareness for the social economy and assessing social impact as a way to improve transparency and gain the trust of society.

The importance of social entrepreneurship has been growing for the last 3 decades and is recently accelerating. South Africa presents one of the most mature social entrepreneurial sectors among developing countries and the magnitude of its impact has become critical to national economic growth and society as a whole. Many roles have risen through the spreading of this particular way of conceiving business, the role of mentors being a particularly meaningful one. Mentoring is usually related to the difficulties social entrepreneurs and operators within the field have in dealing with the variables present in a free market. Most studies concerning mentoring have been focused on business organizations or entrepreneurs. Literature approaches various interesting themes within these two contexts that can help as a guide to explore the nature of mentoring in the social entrepreneurial field. This study puts its focus on the nature of mentoring in the sole social entrepreneurial field as it is understood by its prime actors: the mentors. In doing so it adopts a qualitative approach characterised by semi-structured and open ended interviews with eight experienced mentors from as many different organizations. The final results indicate that differences with the business sector are not extreme and the two fields often intertwine, with many beneficial outcomes for the social sector. However, they also illustrate that there are some aspects very specific to the sole social entrepreneurial field. Among those are the stronger sensibility toward others, the energy infused, the type of relationships, the unique motivations and a broader reach of outcomes for the mentoring activity itself. All these aspects lead mentoring in the social entrepreneurial field not only to be a useful phenomenon for involved entrepreneurs, but potentially an activity spreading its beneficial consequences to entire communities.