This thesis deals with the process of strategic management. The paper includes the description of its components, strategic analysis, suggestion of strategic alternatives and defining the strategy of the specific company. The work consists of two parts: theoretical and analytical. The first part covers the theoretical foundations related to the strategic management process and information about the specifics of strategic management in a small business, as well as the specifics of small business in Russia. The analytical part includes the description of the industry of the chosen company, an introduction to its history, determination of the mission, vision, objectives, the strategic analysis of the company, proposal of possible strategic alternatives and determination of the resulting strategy. The goal of the paper is to define explicitly the current strategy of the chosen company as well as to suggest other strategic alternatives of company's survival and development.

The aim of this thesis is to estimate the value of company Rodinný pivovar BERNARD a.s. for owners using the income approach at the date of 31st December 2013. The thesis is divided into two parts - theoretical and practical part. The theoretical part describes the methods and procedures of valuation. The practical part consists of the company profile, strategic analysis, financial analysis, financial plan and the final valuation of the company. Analysis of the previous development of the company is conducted for the period 2009 - 2013. The financial plan was drawn up for the period 2014 - 2018. Company was valued using discounted cash flow method in the variant of free cash flow to the firm. At the end of the thesis there was carried out valuation by the book value method for purposes of comparison with the valuation made by discounted cash flow method.

The aim of this thesis is the creation of a business plan in order to set up a business. The business is specialised in the breeding of goats and direct distribution of products made from goat's milk. A fundamental part of the plan is constituted by the conducted strategic analysis. The basis of the analysis compilation were data from prominent Czech organizations, an analysis of the market, and communication with competitors and experts. There were also similarities in other important parts of the plan. This is represented by a marketing, production and financial plan. The marketing plan provides information about used marketing strategies. The production plan informs about technologies and the volume of production. In order to validate the viability of the existent aim, the research was conducted on the basis of the financial plan. One of the benefits of this paper is the identification and elaboration of all important aspect influencing the initiation and subsequent functioning of a particular business, as well as the proposition of solutions for problematic areas.

Master thesis deals with current trends on coal market, relationships between prices of coal and prices of other commodities, forecasting of coal prices in fifteen years horizon utilizing statistical tools and business valuation of a company from coal mining industry. Master thesis further analyzes a sensitivity of the company value on changes in projected prices of coal and other commodities.

The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.

In this thesis there was created an external strategic analysis of feminine hygiene market in the Czech Republic. The given market was described and factors that affect it were defined. Subsequently, factors that influence the market the most were defined. Consumers of feminine hygiene were divided into five segments based on socio-demographic and behavioral characteristics. These segments are internally homogeneous and heterogeneous enough to each other so it it is possible work with them individually within the marketing strategy.

The aim of the master thesis is to estimate the value of the company BLAŽEK PRAHA a.s. to the valuation date 1. 1. 2012. According to the evaluation of external potential and competitive power of the company, as well as its financial health, value generators' analysis and the prediction of the financial plan, the appropriate methods for the valuation of company BLAŽEK PRAHA a.s. will be selected. The thesis will be practically usable as an auxiliary material for the decision making of potential investor in the clothing industry.

The goal of this master's thesis is to perform strategic analysis and assessment of corporate strategy by using the system of Balanced Scorecard. The thesis itself consists of two parts. The first (theoretical) part describes mission, vision, strategy and the most common tools and methods for creating strategic analysis. This analysis contains external and internal analysis. The results are summarized in SWOT analysis, which is the baseline for creation of corporate strategy. The second (practical) part combines theoretical part and real data of analyzed company.

The aim of the thesis is to analyze Czech republic's wine industry environment. Models used in the thesis are typical for strategic analysis and examine both macro and micro view of the examined entreprises. Firstly the PESTLE analysis will be conducted, describing political, economical, social, technological, legal and ecological aspects relevant to the industry within the Czech republic. Secondly I focus on the particular characteristics of the analyzed sector in terms of product differentiation, market size, competition, distribution channels and expected future trends. This characteristic also covers the financial sector analysis as well as value and bankruptcy models. Third section covers Porter five forces analysis and defines impact of new competitors, customers, suppliers, substitutes as well as existing competition. Last section consist of the SWOT analysis of identified market leader. It describes his strengths and weaknesses, and based on previous analyzes formulates opportunities and threats for the industry in which he is located.

The aim of this Master's Thesis, by using economic analysis, is to evaluate activities between years 2007 to 2012 of company MADETA a.s., by utilizing its accounting statements and by analyzing the industrial sector, in which the company works, together with the prediction of the future management. To fulfil this goal, author makes use of methods of strategic analysis, particularly PEST analysis, SWOT analysis and Porter's model of 5 forces, next, author includes methods of financial analysis such as horizontal and vertical analysis, balance rules, differential indicators, ratio indicators, Du Pont model, bankruptcy and creditworthy models and lastly intercompany comparison with rivals. The conclusion of this thesis incorporates overall summarization of company's economic situation and contains reccomendations which ought to lead to future improvements.