The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the theoretical principles of marketing planning to specific example of our travel agency.

The diploma thesis is focused on the valuation of the company GSI distribution s. r. o. This company is the only authorized dealer of the personal transporters Segway in Czech Republic and it is the operator of one of the oldest rental agency of this transporters in Prague. The aim of the valuation is to estimate the market value of the company while using the methods of DCF entity. The main parts of the thesis are strategic and financial analysis, the estimated financial plan and at the end of this thesis is an estimated market value of the Company.

The aim of the Master´s Thesis is a valuation of the company Tradiční pivovar v Rakovníku, a.s. at market value to 1. 1. 2015 for the purposes of hypothetical sale on the basis of publicly available information. The first part of the thesis acquainted with the purpose of the valuation and with the valued company. Strategic analysis and prognosis of sales of the firm, which is based on the strategic analysis, follow. In the next part the thesis focuses on financial analysis and evaluation of financial health of the company. Attention is paid to the analysis and prognosis of generators of value and to the estimation of financial plan of the company. The conclusion of the thesis deals with the valuation of the company by yield method DCF Entity. The market value is alternatively determinates by market comparison method.

The aim of this thesis is to perform a strategic analysis of the company Škoda Transportation, a.s. Strategic analysis will be carried out for the period 2010 - 2014 and the obtained results will be compared with the competition and the industry. The thesis is divided into four parts: introduction, theoretical part, analytical part and summary. The reasons, why the topic has been chosen and basic information about the problem, are mentioned in the introduction. Theoretical part contains methods and techniques which are then used in the analytical part. The last part summarizes results obtained in the analytical part.

The aim of this thesis is to determine the value of the company Kofola a.s. by the date 31st of December 2014 for the needs of the managers and owners. The thesis consists of two main parts, the theoretical-methodological part and the practical part. The theoretical part describes the basic concepts and methods of valuation of a company. In the practical part, the theory is applied to data of Kofola a.s. The thesis includes the introduction of the company, strategic and financial analysis, SWOT analysis, analysis and forecast of generators of the value and the financial plan. The method of discounted cash flow for FCFF (Free Casf Flow to the Firm) was chosen for the valuation of the company and according to this method, the objectified value of the company Kofola a.s. is 10 430 337 thousand CZK to the date 31.12.2014.

The aim of this Master's thesis is to evaluate the market value of the Zubr Brewery a.s., to the 1.1.2014. The main method selected for estimating the value of the company is discounted cash-flows for creditors and owners, also known as DCF entity. The early chapters are dedicated to making financial and strategic analysis of the company and of its competitors. After confirmation of going concern, the generators are defined and financial plan is executed, which serves as the key of the valuation using the income methods. The final value of the company is complemented by the valuation using book value method and multiples. In the end, the chapter deals with deferred tax liability and its possible use in the planning of forecast of the company.

The diploma thesis is focused on the topics of reorganization and business valuation. The goal of this thesis is not only determination of business value of MSV Metal Studénka, a.s. by DCF equity method, but also description of reorganization process and evaluation of the financial situation for the period from year 2010 to 2014. The work is divided into theoretical and practical part. There is described methodological apparatus in theoretical part, which is then applied in the practical part. In order to meet the goals the strategic analysis, financial analysis and forecasting methods are used. For the business valuation there is used discounted cash flow to the firm (DCF) method.

The aim of this thesis is the valuation of Komerční banka, a.s. The specifics of the valuation of banks are described in the first part of this thesis. The second part is devoted to a description of the valuation methods. Komerční banka, a.s. is valued in the third practical part. The first is a brief description of Komerční banka a.s., followed by financial and strategic analysis. The financial plan is compiled on the basis of the analyses. In the final part the valuation by selected methods is done and the final value is determined.

The aim of this master´s thesis is to estimate the value of company P + P spol. s.r.o. to the date 31. 12. 2015, using publicly available information and internal sources. The work is divided into two main parts. The first part is theoretical, describing methods, techniques and terms that are used in company valuation. In the practical part there is first introduced the company, as well as strategic and financial analyses are made to assess external and internal potential of the company, evaluated the financial health and verifying whether the so-called "going concern" principle is retained. Furthermore, there are made analysis of value drivers, the financial plan for the years from 2016 to 2020 and the final valuation of the company.

The main aim of the thesis is to determine market value of the equity of Měšťanský pivovar v Poličce, a.s. to the date of 1. 1. 2015. There is a secondary goal to determine whether a small industrial brewery is capable to compete with large brewing groups. In the first part, the theoretical and methodological sections explain the basic concepts and procedures that are used in the practical part. The practical part itself is then devoted to the strategic and financial analysis, forecast of value drivers and financial plan. The actual valuation is performed using the method of income, assets and market value. The conclusion corresponds to the objectives set out in the introduction and discusses the relevance and usefulness of the results in practice.