This thesis is focused on development strategy of a small company. The work deals with transfer of trade to a limited liability company and its future development. On the basis of the theoretical knowledge are solved the analysis of the internal and external environment. Practical part contains implementation of the change and proposals for further development of the company. At the end, schedule of its implementation is designed.

The object of this thesis is to estimate the value of Palarian, s. r. o. to the 1st of January 2010 for the purpose of determining the value of the company's equity as information for the current owner. There are made strategic and financial analysis, analysis and forecasting of value generators. The financial plan is scheduled for the period 2010 - 2013. The company is valued using the DCF APV method. After the evaluation there is performed a sensitivity analysis on value growth. The valuation of company is defined as the estimation interval of the value, which are pessimistic and optimistic options of the valuation. The thesis contains sensitive data, which are secret.

Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.

The diploma thesis is focused on development stratégy for family owned company. The first part of the the thesis describes the theoretical knowledge og the topic. Based on theoretical knowledge is then performed analytical part, which assesses the current state and identifies the problems that have been identified. The final part deals with the design of development solutions, namely the introduction of a new storage system.

This diploma thesis deals with the strategy of business development of company, which produce natural jewelry and accessories. Based on the strategic analysis, the company's position on the market and its competitive advantage is determined. According to the company's vision and strategic goals, a comprehensive strategy for the development of a small business is proposed, including a time schedule for implementation.

The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.

My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.

The main focus of this thesis is to form a strategy of development of a small LLC company called ABC. The strategic analysis included in this thesis shows the company’s position on the market and its main advantages. The thesis provides a complex strategy of further development according to the corporate vision and the strategic objectives of ABC including the aspects of functional strategies and a detailed schedule of its implementation.

The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.

The aim of this study is to evaluate the company performance of STROJÍRNY OLŠOVEC, s. r. o. during the years 2008 – 2012 and suggest measures leading to its improvement. The theoretical part of this thesis focuses on the description of basic terms and methodological procedures, which are used for company performance evaluation. The characteristic of chosen company is a part of this thesis as well as the description of the development of engineering industry. Suggestions for improvement, based on the strategic analysis, financial analysis and corporate benchmarking, are presented in the conclusion of this thesis.