The present thesis focuses on a competitive strategy draft for the purposes of a small business. The thesis is divided into three main parts. The first part comprises theoretical assumptions, by the means of which the current state of the business, under external as well as internal circumstances, is analyzed in the second part. The last part is aimed at setting goals and the strategy aimed at reaching them.

Diese sprachanalytische Untersuchung befasst sich zum Zweck der Schärfung des argumentationsbezogenen Selbstverständnisses von Mediatoren mit ihren strategischen Handlungen gemäß einer modular strukturierten pragma-dialektischen philosophischen, theoretischen, analytischen, empirischen und praktischen Argumentationsforschung (fünf Komponenten). Durch die Ausarbeitung der internen Struktur der fünf Komponenten im Rahmen der Einführung einer Beschreibungssprache aus Relationsbegriffen wird die Dualität zwischen Theorie und Praxis der Argumentation, d. h. die „methodische Lücke“ zwischen Idealsprache und Aktualsprache, neuartig überbrückt. Es entsteht zugleich eine komplexe Übersicht über den Forschungsstand der Pragma-Dialektik. Dabei wird das analytische Potenzial des Idealmodells critical discussion kritisch bewertet, entsprechende Mängel werden in Bezug auf die Theorie-Praxis-Beziehung beseitigt. Wegen der praktischen Ausrichtung der Argumentationsforschung wird dann, erstens, über eine Integration von critical discussion mit Mediations-Regeln der Vereinten Nationen ein ontologischer Rahmen für strategische Gesprächsanalysen in Mediationssitzungen entwickelt. Zweitens wird eine Unterscheidung strategischer Handlungen im Rahmen der fünf Komponenten genutzt, um zu einer Lokalisierung der Komplexität der paradoxen Rolle von Mediatoren zu führen. Die zentralen Anforderungen an ihre argumentative Kompetenz sowie antizipierbare Strategien von Mediatoren als „analytisch-intuitive Praktiker“ werden ersichtlich, nämlich in ihrem Umgang mit der Theorie-Praxis-Lücke als „pragma-dialektische kritische Designer von Akzeptanz“. Wie, drittens, auf Grundlage dieser argumentativen Kompetenz durch die Nutzung der modular strukturierten Ergebnisse ein Flow von Kommunikation in der Praxis von Mediationssitzungen gesichert und damit zweckorientiert eine Optimierung der argumentativen Realität in Konfliktmanagements erreicht werden kann, wird in einer zweifach reflexiven Fallstudie vorgeführt.

The diploma thesis is devoted to the practical application of selected methods of strategic management in the non-profit making organization.

[pt] Certamente uma das arenas competitivas mais marcada pela incerteza é a indústria de telecomunicações. Características intrínsecas ao negócio, como o alto nível de imobilização e a dispersão geográfica, sob a ação de questões voláteis como demanda, câmbio, tecnologia, regulamentação, dentre outras, podem representar grandes impactos nos resultados do negócio. Esta incerteza sempre existiu, porém nos últimos anos tem estado em maior evidência. Diante desta nova necessidade, os métodos adotados atualmente em planejamento estratégico e em análise de investimentos têm se mostrado pouco eficazes. Não é uma questão de usar uma abordagem melhor ou pior, e sim de usar a mais adequada. Quanto a isto, porém, a única certeza é a de que a melhor forma não é tentar encaixar investimentos e estratégias de uma indústria tão dinâmica como a de telecomunicações em um planejamento estático e rígido. A proposta deste trabalho é propor e exemplificar um método para descrição e avaliação de estratégia para telecomunicações, baseado no paradigma de opções reais. Este método é uma visão integrada de ferramentas e métodos conhecidos e utilizados em opções reais, análise de cenários e estratégia. A pesquisa não pretende definir o que é melhor para a discussão de análise de estratégias e investimentos em telecomunicações, mas oferecer uma reflexão mais em linha com as peculiaridades do negócio. / [en] Definitely, one of the most uncertain competitive arena in corporate business is the industry of telecommunications. It's intrinsic characteristics, such as high degree of immobilization and geographic dispersion, under the effect of some volatile issues such as demand, currency rate, technology and regulatory affairs, among others, may yield great impacts on business results. This uncertainty has always existed, but in recent times it has been emphasized. In the face of this new necessity, the current methods used in strategic planning and investment analysis have been little effective. It's not a matter of adopting a better or worse approach, but of adopting the most appropriate one. Regarding this, however, the only certainty is that the best alternative is not try to fit investments and strategies of such a dynamic industry as telecommunication in a static and inflexible planning. The objective of this work is present and illustrates a method for strategy assessment and definition for telecommunications, based on real options. This method is an integrated view of employed and known tools and methods in real options, scenario analysis and strategy. The research does not intend to define what is best for analysis and discussion of strategies and investments in telecommunications, but to offer reflections more in line with the singularities of the business.

Firm valuation by using DCF FCFF method. Macro-economic analysis, financial analysis, strategy analysis of firm, drawing up a financial plan. Software Stratex v. 5.2.04 and Evalent v. 3.6.01.

The diploma thesis deals with the issues of evaluating the performance of a selected company using the Balanced Scorecard method. The first part of the thesis contains the goals, methodology, and theoretical basis for the issues. The next part is devoted to the introduction of the selected company, strategic and financial analysis. In the final part, based on the outputs of the analyzes, a proposal for the implementation of the BSC model is prepared in order to increase the performance of the company.

This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

This diploma thesis deals with strategy development of family business. The theoretical approach is focused on the basic knowledge, which is used to analyze the current state of the business. Simultaneously, the specifics of the family business are introduced. The results of strategy analysis serve as a basis for making proposals to solve the identified shortcomings.

Thesis is focused on evaluating the performance of using the Balanced Scorecard. The theoretical part describes the basis of performance measurement, Balanced Scorecard method and the procedure for implementation. The analytical part is based on the theoretical findings from the first part of the situation and analysis of financial ratios, strategic analysis and subsequent drawing up the proposal for implementation of Balanced Scorecard in a particular society.

This thesis deals with proposal of strategic development of family-owned company Hon, a.s. Based on analysis of current conditions of outer and inner enviroment of the business, and in connection with family values and vision of owner, is proposed developmental strategy and possible solutions for found drawbacks.