Abstract With the tremendous growing of mobile communication and internet market in the 90s decade, electronic commence (EC) and broadband multimedia also begin to demonstrate their market potential in next few years. We can almost be sure that a combination of these markets equals success. The 3G system, created to meet the requirements mentioned above, undoubtedly to be the star of future. Basically, the 3G system is an extension of the 2G system. There is no question that, to date, Japan has been the mobile Internet success story with its legendary i-mode service. But in much of the world, mobile internet market has generally not materialized quite as quick as anticipated, due to a number of factors. Mobile EC and multimedia markets are facing the same situation. It reveals that 3G market, unlike the explosively growing 2G market, will be full of uncertainty. This thesis focuses on the uncertain 3G market. Base on the theory of ¡§Strategy under Uncertainty¡¨ , we will provide some competition strategies for telecom operators. We also provide a risk¡Vanalysis model, with the theory of ¡¨ Discovery Driver Planning¡¨, for the operator to evaluate the high risk in such an uncertain market.

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The growth of the mobile communication subscription is the main driver of the operators¡¦ revenues, before the appearance of 3G mobile communication service. As the penetration rate of mobile phones jumped over 100% in Taiwan, it¡¦s obvious that the life cycle of the GSM system has shifted to the mature stage, which all of the operators are under the pressure of low growth rate of voice service and declining ARPU rate due to the fierce price war in the market, and started to introduce 3G service. The 3G mobile communication technology offers users higher speed data communication, mobile commerce solutions, and multimedia services on the current 2G mobile communication basis. This has brought hope to mobile communication industry. In order to enhance the value-added services, operators must evolve its current role, which simply provide equipment and infrastructure service, to become a total solution provider that can integrate the whole industry value chain vertically. Therefore, this study mainly focuses on the 3G industry value chain and the competitive strategies. Moreover, this study will discuss global mobile communication development circumstances and the operation strategies of the worldwide leading players, in order to come up with appropriate managing tactics. Hopefully, the successful experience from successful companies can help Taiwan operators to understand more about the trend of global communication market strategies

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This diploma thesis deals with taxonomy independent methods for classification of metagenomic signals, aquired by a MinION sequencer. It describes the formation and character of metagenomic data and already existing methods of metagenomic data classification and their development. This thesis also evaluates an impact of the third generation sequencing techniques in the world of metagenomics and further specialises on the function of the Oxford Nanopore MinION sequencing device. Lastly, a custom method for metagenomic data classification, based on data obtained from a MinION sequencer, is proposed and compared with an already existing method of classification.

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Third generation sequencing has revolutionized our understanding of genomics, and enabled the in-depth discovery of complex plant genomes. In this project I aimed to assemble and annotate the genome of Z. spina-christi, a native plant to Saudi Arabia, as part of the the Kingdom of Saudi Arabia Native Genome Project established at the Center for Desert Agriculture at KAUST. Initially, a voucher plant was selected from the Al Lith region of Western Saudi Arabia. Fresh leaf tissue was collected for high-molecular weight (HMW) DNA extraction, as well as seed for greenhouse propagation. After HMW DNA extraction, library construction and PacBio HiFi sequencing, I generated a de novo assembly of the Z. spina-christi genome using the Hifiasm assembler, which yielded a 1.9 Gbp long assembly with high levels of duplication. The assembled contigs were scaffolded using an in-house script based on the software RagTag, that yielded a 406 Mbp long scaffold with 331 gaps (85.45% of estimated genome size). A preliminary analysis of the assembly for transposable elements revealed a TE content of 32.36%, with Long Terminal Repeats retrotransposons (LTR-RTs) being the major contributor to the total TE content. Basline annotation was completed using Omicsbox revealing 18,330 functional genes. This work describes the first genomic resource for the desert plant Z. spina-christi. To improve the assembly, I suggest the use of scaffolding using optical mapping, long Nanopore reads and Hi-C data to capture the spatial organization of the genome. Further experimental, genetic and TEs analysis is needed to explore the plant’s resilience to abiotic stresses in extreme environments.

Broadband mobile communication based on both broadband Internet and the third generation mobile communication system (3G) is going to play the role as a major channel for customers to obtain various services. It takes advantages of acquiring services with time saving, and any-time and any-place access in the near future. It is very obvious that eventually all companies offer real-customized broadband mobile services at the right time in the right place with the right price, so-called mobile commerce, due to customers' requirements and technology advancements e.g., data mining, global roaming, GPS, mobile location services, mobile IP and IPV6, etc. Syndication and alliance will be shaped and concreted within and between companies for mobile commerce under the information infrastructure of both 3G and broadband Internet. New business opportunities are emerging considerably. However, companies are facing many more difficult challenges of losing customers easily due to quick and cheap switch from one company to another. Therefore, it is one of the most important topics now for companies to attract customers, satisfy customers, and win their loyalty through appropriate customer relationship management (CRM). In this research, we survey the development ofCRM, its conceptual architecture, function, and advantage to both customers and companies. We study and compare four popular CRM systems - 12, Siebel, NCR, and BroadVision, which are currently available in the global market. And, we examine the current advancements of related information and communication technologies for CRM and figure out new trends of CRM for broadband mobile commerce based on the 3G and broadband Internet. Furthermore, we address the management and marketing strategies ofCRM for the coming challenges in the broadband mobile commerce era.