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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

[pt] A RELAÇÃO ENSINO E INDÚSTRIA: UMA VISÃO A PARTIR DA MODA PRAIA CARIOCA / [en] THE RELATIONSHIP BETWEEN TEACHING AND THE INDUSTRY: A VIEW FROM THE CARIOCA BEACHWEAR

JANARA MORENA DA SILVA DE OLIVEIRA 28 May 2020 (has links)
[pt] Esta tese tem como tema a relação entre o ensino e a indústria de moda, no Brasil. Parte do pressuposto que existe uma distância entre eles impactando o setor da moda brasileira como um todo. O trabalho se apresenta como um desdobramento da dissertação de mestrado cujo enfoque se dava sobre a moda praia no contexto das relações entre design e corpo, na cultura de praia carioca. Na tese, o recorte no segmento de moda praia é mantido, mas o estudo se volta para o âmbito do ensino de moda. A moda praia é considerada um exemplo de sucesso da indústria nacional, por seu diferencial em termos de qualidade e design atrelados à cultura local. Verificou-se, entretanto, que o conhecimento relacionado à moda praia brasileira, embora ela seja reconhecida internacionalmente como referência, se encontra fragmentado e disperso. Há dificuldade na busca por profissionais bem preparados para este segmento, evidenciando a distância entre a sala de aula e o chão de fábrica. Uma distância que tem impactado o fortalecimento da percepção de valor conquistada nas últimas décadas em diversos aspectos para o setor da moda brasileira. Para entender como ocorrem as articulações entre o ensino e a indústria, buscou-se ouvir os atores envolvidos - representantes da indústria, do ensino de moda, designers, estudantes e empresários – a fim de propor, a partir da pesquisa de campo e de experimentos, recomendações para a elaboração de iniciativas estratégicas, utilizando processos de design, que aproximem a indústria e o ensino, impulsionando o setor e consequentemente o mercado de trabalho. / [en] This thesis aims to deepen understanding about the relationship between teaching and the fashion industry in Brazil. It begins with the assumption that it does exist a gap in between both that consequently impact negatively in the whole sector. This theses presents itself as a deployment of a master degree dissertation, in which the focus was on the beach fashion in the context of the relations between design and body, in the Carioca beach culture. The standards of beachwear design is maintained, but the study turns to the scope of fashion learning processes. The beachwear segment is considered a successful case study for the national industry mainly for its innovation in design, quality blended with the local beach culture. Even though it is rooted as a strong reference both nationally and internationally, it has been found that the knowledge and intelectual content it is still well fragmented. There are several issues finding skilled professionals, showcasing the distance still to be narrowed between the classroom and to become hands-on in the factory floor and production. This gap has not contributed to the strength of the added value perception that the segment acquired in the last decades. In order to understand how the articulations between teaching and industry occur, we sought to listen to the actors involved: representatives of industry, fashion teachers, designers, students and entrepreneurs. The goal is to propose field researches and experiments, recommendations to prepare strategy initiatives utilizing design processes that could have real impact to shorten the relations of the learning centers and the market, creating incentives to accelerate the sector and ultimately contributing to the skilled job market.

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