The diploma thesis treats sports journalism in the Czech press. It aims to compare sports sections of three Czech daily newspapers - Blesk, Lidové noviny, and Deník (represented by Moravskoslezský deník as a suitable regional variant) by quantitative content analysis according to eight criteria: percentual representation of genres, sports, topics, number of photos, representation of sportsmen and journalists based on their gender, forms of authorship and proportion of sport-oriented articles outside the sports sections and compare it with results from 2011 a 2015 data set and a global project The International Sports Press Survey 2011. In the opening part, the diploma thesis attends to the critical reception of sports journalism coverage and introduce Czech sports journalism after 1989, then briefly characterize chosen daily newspapers. The last chapter of the theoretical part describes data collection and its analysis. The practical part of the diploma thesis fills the gap of lacking quantitative data completed with interpretation and authentic examples from research. This constitutes a framework of future periodic researches and challenges other researchers to serious progress of this neglected discipline in the Czech Republic which could lead to international survey participation of this country...

With the development of digital media, cooperation and communication with the audience has become a common practice of media organizations at the national and regional levels. Consumers of media content are now much more involved in working with media content, which they not only change and edit, but also help create. Gradually, the boundaries between the author and the audience are blurred. This diploma thesis deals with user-generated content in selected regional media in the Ústí nad Labem region. Specifically, it examines the use of user-generated content in the regional newsroom of Czech Television in Ústí nad Labem, in Děčínský deník and Mladá fronta Dnes Severní Čechy. The theoretical part brings the field context of changes in journalism with the advent of digital media and their impact on traditional journalism. Furthermore, the phenomenon of user-generated content, its definitions and specific examples from foreign and domestic television and print media are introduced. Using semi-structured interviews and quantitative content analysis, it describes and offers a detailed description of the work of selected regional media with user-generated content. The aim of the diploma thesis is to describe the state, method of processing and content of UGC in three selected regional media in the Ústí...

This master's thesis focuses on the credibility of social media as news sources in journalistic practices in the Czech Republic. The paper is based on the sociological conceptualization of trust put forward by Niklas Luhmann and Piotr Sztompka and its modern adaptation by media scholars, e.g. Thorsten Quandt. The aim of this work has been to find out through thirteen substantive, one- on-one interviews with readers of the print and online media editions of Krkonošský deník how the credibility of news stories depend on the information sources used. The thesis includes the theoretical part that is based on the theoretical conceptualization of trust: from the main concepts and conflict topics to the journalistic practices that should ensure trustworthiness and audiences' perceptions of trustworthiness. The Methodology section describes the area of qualitative research and related procedures, which include a detailed description of the data collection method, which is a semi-structured, in-depth interview, and the characteristics of the research sample. In findings the results of the research from the data obtained through interviews conducted with respondents are interpreted. The conclusion of the thesis is dedicated to summarizing the research results.

The term crisis of journalism is widely discussed nowadays. This paper examines whether journalism is in crisis, or whether it is a development caused by changes in the digital world. It also examines possible causes of this crisis and transformation in the digital world. One of the main causes of this is a perceived loss of credibility of the information given to the public. Therefore, there is a deeper interpretation of what trust and trustworthiness is and what can dis/trust cause in the society. In the context of the changes which journalism faces today, it describes the transformation of the role of the audience to active self-editor and outlines how the audience must orientate in the news itself. Otherwise, the media focused on earnings will continue to thrive on sensationalism and moral panics that will negatively effect social reality. In the empirical part this paper deals with the case of Břeclav in 2012, which is an exemplary example of moral panic with consequences.

Now when information is abundant, practice of Data Journalism is quickly becoming a core technique of the 21st century newsrooms. The diploma thesis "Data Journalism aimed by Datablog IHNED.cz" is focused on introducing Data Journalism as a genre responding to the changes in the society and the technology development. The theoretical part concerns with the history of the subject, the workflow of Data Journalism in the newsrooms and the limitations; such as inappropriate business models, difficult process of collecting data or the lack of training. The main goal of the research is to map the work of the Czech data team in the IHNED.cz and compare the results with the work of teams in Australia. The research methods are combination of quantitative and qualitative analyses. The main source of information are interviews conducted with data journalists from the Czech Republic and Australia. On top of that the research gives deeper understanding of how the integration of data journalists in the newsrooms affect the way journalism can support the existence of media organizations and contribute to the public good. The last part offers predictions of the future of Data Journalism.

The master's thesis "The Social Responsibility of Media in the Example of Edward R.Murrow" describes the development of social responsibility of media in the American radio and television broadcasting in the 20's - 50's of the 19th century and it demonstrates that in the examples of a CBS's reporter and anchorman, Edward R. Murrow. The thesis inquires the historical context in which the responsibilities of broadcasters came about describing the key events, regulatory authorities and the inception of the socially responsible media concept and its development trends. Firstly, the text focuses on the development of radio broadcasting, new demand for some level of control, and on the gaining dominance of commercial broadcasting media on the broadcasting market of the late 30's. Furthermore, the thesis analyzes the origins of television broadcasting of the late 40's and its progress in the 50's. The instances of social responsibility are demonstrated in the examples of Murrow's London radio broadcasts during the WWII and his latter TV show 'See It Now' in the McCarthyism era of the early 50's. Moreover, the thesis scrutinizes some of Murrow's TV and radio shows and looks at his activities in CBS from the late 30's up to his retirement in the early 60's.

Taking into account the theoretical approaches of Joseph Alois Schumpeter and Clayton Christensen to innovation, this case study is mapping the current Czech environment of written online media. Traditional media houses are dealing with the crisis of finances and information as generally described by Christensen, which means they are in real need for innovation yet they are not always successful. Other new incentives also appear on the market. Similarly to the situation abroad, the NGO sector is able to provide quality content on issues of its interest. Social innovation is rather a buzzword in the country, yet the author identifies a couple of efforts in the online written media. The author also suggests there might even be a niche for a social enterprise in the area to cooperate with the NGO sector and blogosphere. Keywords creative destruction, disruptive innovation, social entrepreneurship, social innovation, Czech Republic, print media online, watchdog journalism Abstrakt Tato případová studie nahlíží teoretickou optikou kreativní destrukce dle Josepha Aloise Schumpetera a rozkladných technologií dle Claytona Christensena prostředí digitálních podob současného českého tisku. Zatímco velké mediální domy se snaží ustát krizi financí a informací, potřebují také v duchu Christensenova přístupu...

This thesis deals with medial presentation of two most watched sporting events in the Czech Republic the football Synot league and hockey Tipsport league, on channel ČT Sport. The first chapter introduces the history and play system the top two competitions. The second chapter lists the most important corruption scandals since 1993 in the Czech football and hockey, and discuss also the issue of hooliganism. The third chapter presents the history of the channel ČT Sport, all programs dealing with hockey and football competitions, the most important journalistic tools and TV professions involved in these programs. The fourth chapter presents the first part of the analysis of the two selected TV programs. The fifth chapter presents the analysis of communication and semiotic aspects of the programs Bully and Studio. The sixth chapter contains the author's own survey, which focuses on the perception of programs Bully and Studio from the perspective of the grand public. The aim of this thesis is to determine which of the competitions is presented in a better way, both from a professional point of view and in terms of the perception of spectators.

The thesis titled Self-reflection Of Czech Sport Journalists Working Between 1980 And 1999 In Printed Media And The Influence Of Ideology On Their Role In Society focuses on a question of whether the work of writing sport journalists was influenced by the ruling ideology before 1989. The thesis is based on biographical interviews of five sport journalists, which were taken while using the help of oral history research method. The sport journalists bring their testimonies, memories, experiences and stories associated with the period of normalization, the Velvet Revolution and the post-revolutionary period. The biggest emphasis is placed on a degree of impact of the ruling ideology on the editorial process before 1989. Therefore the thesis touches themes of self-censorship, targeted campaigns, relationships of the journalists to the Communist Party of Czechoslovakia or to The National Security. The work brings views of still writing sport journalists, who evaluate their motivation to do the profession, their ongoing journalistic career and the role of sport journalists in society. This study is a contribution to oral-historical research on the period of normalization and to understanding the influence of ideology on the media activity before 1989. This thesis extends the knowledge of sports...

This master thesis deals with the phenomenon of journals published by local municipalities, defined in a recent amendment to the Press Act in the legal order of the Czech Republic as "journals of territorial administrative units". According to the press law the purpose of these journals is to deliver information about the self- governing unit while providing adequate space for presenting opinions and views of all ideological spectrum of the local council. These journals were recently criticized for being abused by the ruling political representation and being misused as a form of political PR rather than an independent news platform. My research is focused on their gradual professionalization that was recently encouraged by the changes in the Czech law. The research is based on a survey of editors of these journals. In the survey I investigated the background of the content production of these journals, various aspects of their organization, details about staff editors and their reflection on the topic, as well as control mechanisms that are set to ensure the statutory requirements of objectivity and impartiality. In addition to the survey, I also present a brief case study of the Hobulet magazine, published in the Prague 7 district, which is considered to be a progressive example of the genre. The...