This thesis examines the role of Czech writer Edvard Valenta (1901-1978) in post-war Czechoslovakia journalism. The overview part of the paper tracks Valenta's texts published from 1945 to 1948 in Svobodné noviny and in magazine Dnešek. Attention is also devoted to Edvard Valenta's correspondence not only with many Czech writers, but also with his own family. Based on archival research and eyewitness accounts, this work tries to capture the life and the career of Czech journalist and writer Edvard Valenta, including his imprisonment after february 1948. The work focuses on the facts that were not known about Edvard Valenta yet, trying to organize them and to make them available for any further research or to organize them and to make them available for any further research or writing of Valenta's monography. Furthermore, the contemporary journalism situation is outlined as well as the political interventions into cultural issues. The selection part of the paper deals with the analysis of specific polemical texts among literary groups and authors with different political beliefs. The aim is to highlight the importance of Edvard Valenta in journalism field in the Third Republic and to highlight the inextricable connection of literature and journalism. Keywords: Czech literature of the second half of...

In recent years, there is an apparent renaissance of the Czech cuisine, the "First Republic era" (1918 - 1938, CSR I) especially. Both chefs and journalists writing about cooking and dining are referring to the gastronomy of this time period more and more often and they are praising its quality and taste. However, there is no comprehensive publication about Czech gastronomy in 1918 - 1938 period, sparse references and notes can be found in witnesses commemorative volumes, from history of folklore and from the historical press, respectively. Based on the last especially, the image of "first republic" gastronomy is gradually puzzled out. Using a content analysis method, the four biggest newspapers (Lidové noviny, Národní listy, Český deník and Venkov) and eight women journals (Žena, Ženské listy, Ženské noviny, Ženský list, Rozsévačka, Česká Žena, Ženský svět and a "Československá žena" calendar) being published in examined period are investigated. For further findings of completive and linking facts, the historical analysis method is being used as well. Aim of this work was to answer questions about the first republic journals topics and titles, and in what fashion the first republic press thought about gastronomy. Further, this work explores the possible tendency, and development and attention is...

The thesis "Looking through the lens of the Czech daily newspaper Mlada fronta for 65 years" examines the topic of the liberation of Czechoslovakia in May, 1945. The qualitative content analysis of selected texts available from the newspaper is used to explore the interpretation of the event in Mlada fronta. The thesis has concentrated on the development of attitudes, beliefs, ways of communications and journalistic transformation of media content concerning the liberation event over time. The main objective has been to answer the question as to whether the media portrayal of the event has remained constant or altered over the stated time period and which factors influenced the portrayal. In the conclusion of this thesis we can confirm that the monitored event has been described differently in different time periods respectively, in connection with political progress and the value of democracy in the country. The more totalitarian the regime, the more the newspaper has described freedom through preferred ideology, biased themes, dogmatic posture and offered interpretations that suited the ruling party. This indicates a form of totalitarian hegemony. During periods of greater totalitarianism, the newspaper tends to describe the theme of the freedom completely within that communist ideology. However,...

The diploma thesis describes the application of theoretical concepts of journalism into the environemnt of two most popular music websites Musicserver and iREPORT. In the theoretical basis for the topic are featured the basic characteristics of online journalism and the problematic nature of the term "ideal critic". Furthermore, there are at first theoretically established and afterwards analyzed the concepts of agenda-setting, gatekeeping, objectivity and bias, participative journalism, user generatec content, professionalism, hypertextuality and intertextuality, the usage of social networks, tabloidization and the analysis will also touch upon the issue of name transformation to fit the Czech language. There is also a semiotic and visual analysis of chosen samples performed. On the basis of concepts, the paper intends to explain the functioning of the websites, the aspects that are influencing their content, the factors that have an effect on the selection of the content, the means of working with the audience, the problems in terms of objectivity in the art criticism, the requirements laid upon the editorial staff members and the level of influence upon the readers. Keywords online journalism, theoretical concepts, Musicserver, iREPORT, music, agenda-setting, gatekeeping, objectivity,...

Media, being a strongly cultural specific phenomenon is always closesly connected to society. The role of a journalist is influenced by the same process. This thesis is focused on the evolution of the journalism profession in a young and unfamiliar Australian environment and it's differences to a European journalstic environment where the profession has been evolving for a much longer period. Journalism was "imported" to the Australian Continent during British colonisation. This diverse evolution of the journalism profession post colonisation has influenced contemporary journalism education at Australian Universities. Analysis of the study curiculums of Six Universities (Three Czech Universities, which represent the academic model for European academic traditons, and three Australian Universities) will show that differences in journalistic education have strongly influenced the preparation of students into the journalism profession. The thesis will aim to show that Australian Universities are strongly oriented toward practicing skills. This will be shown to be in comparrison to the Czech Universities which focus on principles of general academic knowledge and understanding in the wider context of the journalism profession.

Master's thesis called How Did Sports Journalism Change in Czechoslovakian Press after 1948? Comparing Periods 1945-1948 and 1953-1958 deals with the development and comparison of sports journalism in post-war Czechoslovakia and through the qualitative content analysis of three selected sports periodicals (Ruch v tělesné výchově/Ruch v tělovýchově a sportu, Stadion, Československý sport). Research focuses on media reports, graphic and language changes and organizational development of the periodicals. Secondary subjects are the fate of selected editors, the post-war development of the Sports Journalists Society and the unification of physical education movement. The author used the rich archive material of individual editions of sports periodicals and sources from the National Archives. Secondarily he used the review literature on media development and journalism after World War II, using historical monographs to analyze the historical context that is absolutely crucial to understanding post-war developments in Czechoslovakia and the press.

The doctoral thesis Gastronomy as a part of life style in the Czech national print media in the period between the wars in Czechoslovak Republic presents the results of eight years long research of food journalism in the Czech press between 1918 and 1938. This period called First Republic is often seen, due the positive sentiment, as a modern, democratic and prosperous state. The reality is a different. This text presents just a little part of picture of life style during First Republic which is gastronomy. That mirrors the economic and social level of the society. This text reflects critically the historical facts. The assumption, that print media pay regularly attention to the gastronomy as an integral part of life is important idea of this research. The content analysis proofs, that food journalism had its own section in the analyzed daily print, although media didn't used this kind of terminology. Five national newspapers (Lidové noviny, Národní politika, České slovo, Právo lidu and Venkov) were issued in the period 1918-1938 and newspapers Rudé právo established 1920 are included in the analysis. The selection of these (media) reflects the whole social-political spectrum of the audience. It could be assumed, that the selected newspapers represent the whole plurality of opinions. The analysis...

Tato diplomová práce, ​Byla, nebyla jedna firma, a ta se jmenovala Patagonie​, se zabývá případovou studií outdorové značky Patagonia a jejích aktivistických transmediálních obsahových projektů, s důrazem na nejaktuálnější kampaň značky: ​Zachraňte Bears Ears​. Park Bears Ears je obdobou české chráněné krajinné oblasti, jejíž status ale současný americký prezident Donald Trump nedávno neautorizovaně sebral. Zatímco se firma zabývá výrobou a prodejem kvalitního outdoorového oblečení, tak se Patagonie ve stejnou dobu také aktivně angažuje do veřejného dění. Firma informuje své zákazníky zejména o stavu životního prostředí prostřednictvím svćyh multimediálních poutavých příběhů nesoucí prvky žurnalistiky. Patagonie usiluje o podněcování veřejnosti a ostatních firem zapojovat se do občanské společnosti, změnit spotřební chování nejen zákazníků, ale i výrobců, s konec̆ným cílem udržitelné ochrany této křehké planety, kterou my všichni obýváme. Patagonie potvrzuje své altruistické odhodlání prostřednictvím svého oficiálního firemního hesla: "Jsme v businessu, abychom zachránili planetu."

This diploma thesis on Representation of the problem of climate change in the print media is a content analysis of Czech quality daily newspapers, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo. It deals with the way the selected daily newspapers presented debate on global climate change in 2013-2014. The theoretical part informs readers about the basic concepts and definitions and introduces them to the problem. The empirical part answers the question of whether the media coverage of global climate change in Czech quality daily newspapers is consistent with scientific findings of the international climate discourse represented by Intergovernmental Panel on Climate Change (IPCC) or whether it relies equally on opinions of the small group of so called climate skeptics who question the general consensus of the scientific comunity regarding the causes and consequences of climate change or the need of adequate measures. The results of research indicated that most of analyzed articles informed about climate change the same way as the main climatological research. The largest number of skeptical articles appeared in Lidové noviny. A considerable number of articles didn't comment on the causes of climate change, their seriousness or decisions regarding action.