Diploma thesis addresses the issue through the recommendations and what methods would be most efficient to control operation Halls of Residence the Technical University in Brno. External and internal environment is explored on the basis of Porter's value chain analysis SLEPTE and SWOT matrix. The proposed strategy for meeting the requirements of SMART and are in line with our strategic business objective of increasing profits and strengthening its market position.

Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.

This thesis is devoted to design and build a comprehensive business plan with a view to future implementation in practice. The work is devoted to complete the process from setting up a company to develop a business plan and its planned implementation. The introductory part describes the theoretical foundations for new business, which are followed by my knowledge in analytical and practical part. The practical part is focused on developing very specific dot-com business plan, there is an emphasis on feasibility in practice.

The thesis is dealing with a proposal of competitive strategy of small firm. The starting point is strategic analysis that helps to identity internal and external influence impacting on given company. In conclusion is elaborated a proposal of competitive including variants of next company development.

Main essence of the thesis is to evaluate current situation of the company in it‘s competitive environment and to propose strategy enhancing competitiveness and sustaining leadership in the marketplace. The first part of this thesis is based on theoretical background, which are needed for subsequent evaluation of a current state of the company in terms of an internal and external context. Based on the findings, the last part of the thesis is focused on proposal, that will lead the company to fulfill the strategy, which is to strengthen of the competitiveness.

This thesis deals with the proposals for the information system modifications, especially in the accommodation reservation system, in order to gain a competitive advantage. The proposal is based on the SWOT analysis, Porter’s five forces analysis and analysis of balance and effectiveness of information system. Emphasis is placed on the design of modification and identifies its potential problems.

The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.

The Master´s thesis focuses on the marketing plan for VMD Drogerie in the city of Uherské Hradiště. The theoretical part includes the information from the field of a marketing plan and procedures for the creation, which are connected on the literary sources. The thesis analyzes the current situation of drugstores, its opportunities and problems. The obtained data was used for the creation of a marketing plan. The last part of this thesis brings also suggestion solutions.

Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation.

Master´s thesis evaluates financial situation of chosen company between years 2007 and 2011 through methods of financial analysis and analysis of enviroment of company. Financial analysis will be performed by analyzing ratio systems and analysis of absolute, differential and ratio indexes. Solutions, that might help current situation of company, will be suggested and based on results of analysis.