The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.

This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.

The main target of this bachelors work named: „Entrepreneurial project“ is to offer suggestions and options how to create and develop business from small size to medium size business, which will have realistic preposition of use at todays market. Bachelors work is consisted of three parts, which are: Theoretic part, analysis of problem and finally the part where the suggesti-ons of solution are being held. In theoretical part are stated the main points and findings, which are applied in the practical part. The analysis is focused on transition of businessman from trade activities to the company with limited liability and the future enviroment of the company. On basis of conclusions, which resulted from analysis are formulated particular recomendations. The plan is processed into compact procedure, which provides steps necessary to acomplish goal of company development.

This diploma thesis deals with a business plan for starting own business specialized in the sale of golf balls in the Czech Republic through e-commerce. The thesis proceeds from defining theoretical fundamentals to the analysis of external and internal environment of the company up to the specific concept of the business plan. The aim of the thesis is to create an economically realistic business plan.

In this Master’s thesis I am dealing with a problem of expanding of Manufacturing Company which makes nonalcoholic lemonades from exotic, fresh fruits. The subject of extension is business named Prohibiční limonáda. In the first part there are theoretical basics concerning this topic. Second part is focused on needed analyzes. Last part contains specific suggestion of solution.

Content of this master´s thesis is to develop a business activities in Centrum dopravního výzkumu v.v.i.. The work is divided into 4 parts. The first part deals with the definition of the problem and main and side target. The second part shows theory under which it is based on the practical part. The third chapter focuses on the introduction a company and analysis of the problem and the performance of the company and its current situation. And the last chapter is based on the introduction own proposals to develop a business activities in CDV v.v.i..

This diploma thesis deals with making business plan for the establishment of restaurant in Frenstat pod Radhostem. There is theoretical basis connected with realizing business plan in first part. Analytical part of the thesis comprises macro and micro environmental analysis at market research to detect potential demand in defined area. Result of business plan is establishment proposal.

This master´s thesis aims to analyze an food company Frujo a.s. The analysis of environment of the company shows opportunities, but also threats around the holding. The analysis of internal situation help to determine its strengths ,weaknesses and financial health. These findings are summarized in the SWOT analysis. The conclusion states strategic recommendations for improvement of current situation.

Diploma thesis is engaged in elaboration of a business project concerning a brand-new corporation. First of all, the key-stone of this business project is defined and the findings from the literature retrieval are written down. The next point is the market analysis. Consequently is approached a actual proposal which contains a financial plan, marketing plan and eventual risks. The last point is an economical evaluation of the whole project.

The object of my thesis "The proposal of Marketing Strategy" is analysing the company Trade Lukáš s. r. o. and its proposal marketing strategy. The first part is focused on theoretical marketing and the process of markketing strategy. The folowing part describes and analysses the company. The third part contains suggestion and recommendations for the comapany, which resulted from the analytical part.