The thesis deals with preparation of a business plan in the field of hospitality activities in Brno – Vinohrady. The thesis describes theoretical foundations needed to create a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of coffee house.

The aim of this diploma thesis is the practical implementation of lean manufactur-ing elements according to the lean methodology in an engineering company engaged in job production in order to reduce waste and increase production efficiency. At the beginning of the thesis is a presentation of a company that manufactures steam turbines. The following is a short chapter on the background of lean manufactur-ing, focusing on the Kaizen philosophy. The main focus of this thesis is on 3 projects of a practical demonstration of the application of lean manufacturing. The aims are to re-duce waste, streamline production and other individual goals. Each project contains an introduction to the problem, setting its goals, performing a root cause analysis with pro-posing measures to meet the project objectives. The evaluation of the project contains both the achieved benefits as well as the limitations of the provided solution. At the end of this work is an overall evaluation of the financial benefits and costs of individual projects.

This diploma thesis deals with the topic of strategic development of the family business. In the theoretical background chapter, it describes family business, strategic management and change management. In the practical background chapter, it builds and implements a new strategic business plan according to the theoretical background and the analysis of the external and the internal business environment.

The master‘s thesis is focused on the establishment of a small company, namely CrossFit gym, for which a business plan has been created. CrossFit gym will offer CrossFit lessons, individual trainings or only entrances with the possibility of using gym equipment. The solution is using Porter's five forces model, SLEPT analysis, SWOT analysis, market research using a questionnaire survey, 4P marketing mix and risk analysis. The main chapter of the thesis are Custom Proposals Solutions, where a detailed business plan is developed. The aim of this work is to create a proposal for establishing a small business.

This master thesis deals with a proposal of development strategy of family business Vinařství SPRINGER a.s. The first part of the thesis defines theoretical concepts of the topic. The second part is devoted to an analysis of the current state of the chosen family business and in the last part of this thesis, based on the analysis, is created a proposal of development strategy of this family business.

The aim of the master ´s thesis is to create a business plan for the establishment of a small company focused on offering tapas in Brno. The thesis consists of two parts: theoretical and practical. The theoretical part discusses the basic concepts, analysis and detailed description of individual parts of a business plan. In the practical part of the thesis, there is created the business plan for the establishment of tapas bar. There is described internal and external environment and a financial plan to ensure successful business activity.

The diploma thesis is focused on marketing mix of family viniculture. The theoretical part defined basic marketing concepts and variables of marketing mix. The analytical part contained detailed analysis, which are source for proposed part like a ways for improving of the marketing mix of the viniculture.

The diploma thesis focuses on costs optimization in a selected company. The first part of the thesis describes the theoretical background, which contains mainly analyses of the internal and external environment of chosen company and environmental issues. At the end of analytical part when all the analyses are executed, a SWOT analysis is performed in which are summarized all discovered findings. The last part of this diploma thesis tries to optimize costs in the company via investments.

Primary focus of this thesis is Financial Health Evaluation of “Auto Slavíček s.r.o.“ company. The study has been conducted between 2014 and 2018. Evaluation will begin with Analysis of Business Environment, followed by Financial Analysis. These analyses will serve as foundation for development of set of measures intended to mitigate, decrease or resolve identified issues, and improve the overall Financial Health of the set company. The thesis will conclude with the summary focusing on practical aspect of this work: development and implementation of analysis and recommended measures.

This diploma thesis deals with the creation of a business plan for setting up an hookah bar. The thesis consist of several parts – theoretical, analytical and practical. In the theoretical part, the basic term and definitions are described and defined. In the analytical part is analyzed the current situation in the market using theoretical knowledge and the practical part is the whole realization of the business plan itself.