The subject of this master’s thesis, based on the results of researches on customer and employee satisfaction, is to provide proposals and suggestions leading to their better satisfaction. In the theoretical part, attention is particularly paid to services themselves, followed by customer and employee satisfaction and potential relations between them. For better analysing of these two respondent groups, a field research was conducted and primary data were collected through questionnaires. A discussion on the research results follows. It is believed, that the analysis of customer and employee satisfaction will contribute the company to their better understanding.

Master's thesis is focused on areas of customer satisfaction analysis of GRAPE SC, a.s. company which provide Internet connection in Northwestern Bohemia. Theoretical part of master's thesis solve opportunity of marketing research whose output will be analyzed in practical part. There will be propose suggestions and precautions on the basis of gained data. These measures will lead to general increasing customer satisfaction with providing services and increasing company earnings.

This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.

Thesis deals with analysis of customer satisfaction for company Řeznictví u Kusáků s.r.o. The theoretical part is devoted to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.

The diploma thesis is devoted to the analysis of customers satisfaction at AUTO DORDA Ltd. Company. The theoretical section is focused on the way of the customer satisfaction analysis, marketing research and connected notions. Theoretical knowledge is used in the practical part, where there are results of the research implemented by GfK CZ company reviewed. Results of the research were the base for processing the questionnaire dealing with critical areas and it was given away to respondents, I mean AUTO DORDA customers. Proposals and disposals were compiled on the basis of gained information and they lead to increasing standard of customers satisfaction of the analysed company.

This thesis deals with research and analysis of levels of customer satisfaction standard in company OXOID CZ s.r.o. The theoretical part is devoted to customer, marketing re-search and questionnaire as a tool for gathering information. The practical part proc-esses and analyzes the results obtained from the questionnaire and proposals to raise the level of customer satisfaction and quality of services provided.

The goal of this diploma thesis is to analyze customer´s satisfaction of cleaning company ČISTĚ CZ s.r.o. The theoretical part is focused to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.

The objective of the thesis is on the basis of theoretical knowledge and fieldwork to conduct a marketing survey, which will evaluate customer satisfaction in the retail store. The results of the survey and analyses will provide necessary documents to develop proposals and recommendations leading to increased customer satisfaction and the objective of the thesis.

The diploma thesis deals with the analysis of customer satisfaction with the product. This work defines the theoretical backgroung and issues related to customer satisfaction. The basic methods and processes for analysis of the marketing environment and the isssue of a questionnaire survey. Theoretical solutions are applied to a specific product, running shoes of the company adidas. The questionnaire survey, internal and external analysis, suggests the factors with which customers are or are not satisfied. Specific proposals to increase customer satisfaction with the product are set out on the basis of the outputs from the questionnaire.

This thesis describes the design of selected retail supply strategy. Supply strategy was designed according to the theoretical approaches and further analysis of the current state of the retail industry. Outputs of the thesis provide a higher level of serviceability and satisfaction of customers while developing retail business of the particular store.