This dissertation investigated the development, implementation, and evaluation of a management methodology founded on the alignment among the strategy, performance, and customer to bring value to any organization. A case study/action research in a service organization, called Institution "Z," provided the opportunity to assess the effects of the proposed Six Sigma Scorecard (SSS) methodology in the productivity indicators (measured by cycle time, line capacity, and number of errors). The Case study/action research was conducted in three phases: Model and Concepts Design, Data Collection, and Findings. During the research, validity was pursued by using triangulation and theory to help maintain the case under research control. The observation of the SSS methodology in a real organization allowed the researcher to describe the merging process between Balanced Scorecard and Six Sigma methodology and their relationships to each other. The SSS methodology allowed identification of improvement projects that contribute to organizational strategy, implementation of strategies and provide feedback to the top level of management establishing alignment at three organizational levels - corporate, business, and functional. The results of the implementation of the SSS methodology in Institution Z showed a 40% improvement of the cycle time of the auto credit process, a 500% increase in the capacity of the process, and 65% decrease in the number of non-added value activities. During the same period of time, the BSC indicators showed a positive impact, specifically one financial indicator known as Level of Intermediation or GIC grew from 30% to 42% as it was expected by the end of the SSS implementation. The demonstration of the SSS framework in a Case study justifies the need for a combined methodology that aligns strategy, performance improvement and organizational outputs in a feedback loop. More research in this area is needed, especially investigations that include assessment studies where different management approaches are used alone and combined with strategic tools, and investigations that measure the relationship between level of coherence in the three merging points of the SSS and the results reached at the performance of the organization.

Att utveckla bra relationer med sina kunder är en avgörande faktor för ett företags framgång. Deinteraktioner med företaget som kunden gör kan ses som en resa där bland annat framgångsfaktorernakommunikation, transparens och intern kompetens är väsentliga för en stor kundnöjdhet. Det är mångaföretag idag som utesluter det ena eller det andre på bekostnad av kundnöjdheten.Syftet med denna kandidatuppsats i informatik är att identifiera och beskriva framgångsfaktorer för enförbättrad relation mellan kund och företag samt hur ett CRM-system fungerar som möjliggörare medutgångspunkt i ett kundreseperspektiv. Metoden för denna uppsats är fallstudiemetoden, dåundersökningen gäller en viss situation och unika processer hos det valda fallföretaget. För att fångaspecifika erfarenheter och uppfattningar för fallet, så har semistrukturerade intervjuer genomförts.De viktigaste slutsatserna från denna studie är att relationen mellan kund och företag utifrånett kundreseperspektiv bör ses utifrån hur både kunden och företaget upplever det. Båda parternasgrundtankar överensstämmer i hög grad gällande kundens resa, såsom att det finns beröringspunktersom är väsentlig för kundnöjdhet. Det som detta bidrar till är att öka en förståelse för vad som faktisktupplevs värdefullt i en relation mellan kund och företag. Framgångsfaktorerna kunnig personal,kundinformationshantering, att ta hand om kundens förväntningar, kommunikation och transparensoch stöd från ledningen, är alla framgångsfaktorer som hör till kundresans olika faser och bidrar till ennöjd kund. Slutligen har stödfunktioner hos ett CRM-system identifierats för varje fas i kundresan:fördefinierade frågor till kunden, stötta kundsupport, prioritera och hantera ärenden och förmedlaersättningsbeslut till kunden.

In the increasingly competitive world of retail banking, organizations are focusing their attention on customer service as a means of increasing customer loyalty and retention. With this goal of increasing customer retention, the link between the attitudes of the service provider (employee satisfaction), the customer interaction behaviors that those attitudes lead to (customer service quality), and the attitudes that those behaviors generate in the customer (customer satisfaction) has become an increasingly important area of investigation. The goal of this research is to analyze the relationships that exist between these three variables: employee satisfaction, customer service quality, and customer satisfaction in a mid-sized retail bank. Data from three separate surveys collected during the same time period in 137 branches of a regional bank are analyzed using multiple regression analysis to determine whether relationships and interactions exist at a banking center level. While results of the analyses did not show a significant relationship between the variables, issues relevant to this determination are discussed and conclusions drawn regarding the nature of these constructs.

With the proliferation of digital services and technologies, industries, including thebanking sector, are looking for innovative ways to improve customer experience. The criticalaspect of improving customer experience is increased customer satisfaction, which helps toattract new customers and to retain existing ones. Chatbots have emerged as a promisingsolution, offering a convenient and personalized way for customers to interact with banks andother financial institutions. This thesis analyses the impact of chatbots on customer satisfactionthrough a comparative study of customer satisfaction between Sweden and India. By providinginsights into the similarities and differences in customer perceptions between the two countries,this thesis aims to contribute to the existing literature on the effectiveness of chatbots. This studytakes a socio-technical perspective to explore how customers perceive satisfaction when usingchatbots in their financial services. The findings shed light on the impact of chatbots on customersatisfaction in different markets and contribute to the understanding of the adoption of chatbots inroutine banking assistance, especially in a cross-cultural context. In designing effective strategiesfor using chatbot technology to improve customer experience in the digital age, the findings arevaluable for banking institutions and policymakers.

Bakgrund: Banksektorn som så många andra sektorer har omfattats av samhällets digitala resa. Resan handlar om hur det digitala har fått en allt större roll i samhället. Digitaliseringen har under de senaste decennierna utvecklats hastigt och banksektorn har gått från att vara väldigt platsbunden till att kunna vara tillgängliga när och var som helst. Tidigare forskning presenterade resultat från andra länder. Resultaten från de utländska studierna visade olika faktorer som påverkade kundnöjdheten. Vissa av faktorerna påverkade kundnöjdheten positivt medan andra påverkade negativt. En faktor som framför allt påverkade negativt var ålder och de som var mest missnöjda var den äldre generationen i jämförelse med de yngre generationerna. För att få en ökad kundnöjdhet generellt i banksektorn var service och bemötande hos bankens medarbetare viktigt. Att banken tillgodoser kunders behov leder oftast till att kunden känner tilltro till banken och stannar som kund. Det är också viktigt att banken och levererar bra utvecklade digitala plattformar som även de ska tillgodose kundens behov. För att banken ska fortsätta ha en hög kundnöjdhet är det viktigt att de hela tiden undersöker hur kundernas behov ser ut. Pengar och investeringar är alltid kopplat till ett risktagande därför är det viktigt att banken bygger en relation till kunden samt är tillgängliga. Syfte: Studien undersöker hur kundnöjdhet ser ut i relation mellan de olika Generationerna Babyboomers, X, Y och Z. Syftet är att undersöka kundnöjdheten i Dalarnas län efter att banksketorn har lanserat digitala tjänster. Det finns två frågeställningar som handlar om vilken genration som redovisar den högsta generella kundnöjdheten och om det finns en skillnad på kundnöjdheten i olika generationer. Metod: För att besvara studiens syfte har en kvantitativ metod tillämpats i form av en enkätundersökning. Ur statistikprogrammet SPSS togs medelvärden fram som tydligt presenterade de olika generationernas grad av kundnöjdhet. Slutsats: Studiens resultat går inte att generalisera på grund av urvalsmetoden. Tidigare studier visar att Generation Babyboomers har den lägsta kundnöjdheten medan denna studie visar det motsatta. Faktorn tjänster hade generellt högst kundnöjdhet bland generationerna. Vidare studier får fördjupa och förklara varför det ser ut som det gör. / Background: The banking sector, like so many other sectors, has been affected by society's digital journey, which is about how the digitalization has taken on an even greater role in society. Digitalization has developed rapidly in recent decades and the banking sector has developed from being very location-bound to being able to be available anytime and anywhere. Previous research covered in this study presented results from other countries. The results from the foreign studies showed various factors that influenced customer satisfaction. Some of the factors had a positive effect on customer satisfaction, while others had a negative impact. One factor that above all had a negative effect was age, and the group who were most dissatisfied were the older generation in comparison to the younger generations. To obtain increased customer satisfaction in general in the banking sector, service and reception by the bank's employees was important. The fact that the bank meets customers' needs usually leads to the customer trusting the bank and staying as a customer. It is also important that the bank delivers well-developed digital platforms which also must meet the customer's needs. In order to the bank to continue to have a high level of customer satisfaction, it is important that they constantly examine what the customers' needs look like. Money and investments are always linked to risk-taking, therefore it is important that the bank establishes a relationship with the customer. Purpose: The study investigates what customer satisfaction looks like in relation to the different Generations of Baby boomers, X, Y and Z. The purpose is to study customer satisfaction in the county of Dalarna after the launch of digital services in the banking sector. There are two research questions that discuss which generation has the highest customer satisfaction as well as if there is a difference between generations and their customer satisfaction within the banking sector. Method: To answer the purpose of the study, a quantitative method has been applied in the form of a survey. From the statistics program SPSS, average values were produced, and they clearly presented the different generations' degree of customer satisfaction. Conclusion: The results of the study cannot be generalized due to the selection method. Previous studies show that Generation Baby Boomers have the lowest customer satisfaction, while this study shows the opposite. The factor regarding services generally had the highest customer satisfaction among the generations. Further studies may deepen and explain why it looks the way it does may clarify and explain the results to a deeper level.

This bachelor's degree thesis aims to increase the understanding of how chatbots affect the digital customer experience within Swedish banks. Furthermore, this study examines how bank chatbot's technical quality affects the digital customer experience. In this thesis, the authors have chosen to use a deductive approach and a quantitative research strategy. Moreover, the authors used the Statistical Package for Social Sciences (SPSS) program to process the collected quantitative data from the questionnaires. The thesis empirical findings were analyzed and discussed in correlation to previous research to strengthen the research results. The thesis empirical findings demonstrate that 42.9% of the respondents agreed with the statement; My bank's chatbot technology quality improved my customer satisfaction. Moreover, the correlation analysis showed that customer satisfaction and customer satisfaction linked to technical quality had a strong positive correlation between the concepts. Swedish banks could use the information to develop further their chatbots' technical quality, which would reduce customer service costs and influence how customers visit the bank. The thesis research results can also be applied and used by other industries that want to improve or implement chatbots in their digital business.

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This study was initiated to examine whether processes of the construction company JM ABare followed and how they can be streamlined, if the targeted goals are reached, and whenand why prescribed routines are abandoned. The study was carried out through onlinequalitative interviews with supervisors at nine examined construction projects, and withofficials within the JM AB organization.The correspondence with employees emphasized the importance of communication,experience feedback, and quality- and process control. Continuous improvement is central atJM AB, and the study shows that proactive work against errors and flaws in production andwarranty assurance can be further strengthened through enhanced communication andexperience feedback.The results suggest that resource- and cost inefficiencies can be reduced through preventiveefforts, emphasis on comprehensibility in the internal quality goals, and a thoroughconsequence analysis in case of late administrative changes in the construction process.Furthermore, the results show the importance of clear communication towards the endcustomer, as well as the value in proactive declaration of expected deviations; this will leadtowards higher CSI, Customer-Service-Index The study is limited to processes and methodsused within JM AB and is primarily focused on the production phase and warrantyassurance.This study resulted in several suggestions for improvement related to customercommunication, centralized internal quality controls, and more efficient internalcommunication and experience feedback. The results also stress the importance of clearlycommunicating JM’s desired quality level to both subcontractors and during procurement. / Studien ämnade att undersöka hur JMs framtagna arbetsprocesser efterföljs och kaneffektiviseras, om uppsatta mål uppnås samt när och varför beskrivna rutiner frångås.Studien genomfördes på distans genom kvalitativa intervjuer med arbetsledare i utvaldaprojekt, samt tjänstemän inom företagets organisation. Vid intervjuer och samtal medanställda betonades vikten av kommunikation, erfarenhetsåterföring, kvalitets- ochprocesstyrning.Ständig förbättring är centralt på JM och i resultaten framgår att det proaktiva arbetet för attmotverka fel och brister i produktion och garantiskedet kan stärkas genom förbättradkommunikation och erfarenhetsåterföring. Genom preventiva insatser och stor vikt påtydlighet kring företagets interna kvalitetskrav samt konsekvensanalys vid ändringar avunderlag i tidiga byggskeden kan resurs- och kostnadskrävande moment minimeras.Resultaten påvisade vikten av god kommunikation gentemot slutkund samt värdet i attproaktivt kommunicera förväntade avvikelser för att på sikt höja NKI, Nöjd-Kund-Index.Studien är avgränsad till JMs processer och arbetsmetoder samt fokuserar främst påprocesser relaterade till produktion och garanti.Studien resulterade i ett flertal förbättringsförslag relaterade till kundkommunikation,centraliserad försyn, samt effektiviserad intern kommunikation och erfarenhetsåterföring,men främst redovisas vikten att i upphandling och till underentreprenörer tydliggöra denhöga kvalitetsnivå JM eftersträvar.

Artificially intelligent chatbots are rapidly gaining popularity in customer service, and they can offer businesses benefits such as increased stock prices and low-cost, efficient service. However, customer trust and satisfaction with these chatbots are often low. Most current research focuses on which business benefits artificially intelligent systems can yield, and less focus lies on how to create satisfactory experiences for the customers. This study examines which chatbot characteristics that build customer trust and satisfaction, and identifies the types of inquiries where customers prefer artificially intelligent chatbots over human customer service agents. An online questionnaire was conducted with 47 participants, primarily 18-24-year-old females from Sweden, with a university degree and high comfort with modern technology. The data analysis, using the Wilcoxon signed-rank test and an investigation of the mean and median scores, revealed no characteristic was significantly more important for trust than for enhancing experience. However, anthropomorphism was indicated to have some importance for trust, though not statistically significant. Machine reading comprehension, perceived accuracy, and privacy concerns were found to be important for a positive customer experience. Participants preferred artificially intelligent chatbots over human customer service agents only for basic information inquiries. The findings support existing theories such as the service quality model and can provide guidance for businesses wanting to implement artificially intelligent chatbots in customer service.

I denna uppsats så undersöks digitala beställningsplattformar som har blivit en integrerad del irestaurangbranschen genom att dessa parter tillsammans integrerar sina resurser för att någemensamma mål. Denna integration har påverkat tjänstemarknadsföringen och äventjänstekvaliteten. Syftet med arbetet är att få en tydligare bild om hur kundupplevelsen har påverkatsav att digitala mellanhänder har fått större kontroll över tjänstemarknadsföringen. Undersökningenutgjordes av sekundärdata i form av tidigare undersökningar samt semi-strukturerade intervjuer medkunder som tidigare beställt genom digitala beställningsplattformar för mat. Intervjuerna gavinformation om subjektiva känslor, förväntningar och upplevelser som vi sedan jämfört med tidigareundersöknignar och vårt teoretiska ramverk. Undersökningen kom fram till att digitalabeställningsplattformar påverkar kundupplevelsen positivt genom sin tjänstemarknadsföring men attdet fortfarande finns stora brister i de digitala beställningsplattformarnas tjänstekvalitet vilket skaparstor variation i kundernas individuella upplevelser.