The purpose of this study was to look closely at digitalization and the phenomenon of artificial intelligence and how it was implemented into the Swedish banking sector. The focus was on what constitutes digitalization and artificial intelligence and what impact it has had on risks and customer satisfaction among Sweden's four largest banks. The authors chose a triangular research method in order to answer the three main issues that the study intended to investigate. In order to conduct interviews, contact with potential interview objects was taken as a first step in order to then prioritize the interviewees who had a higher level of expertise and knowledge of the study's research subject. This instead of the quantity in the number of interview objects. This is to collect a more credible and relevant data for the empirical part of the thesis. The study showed that the consensus of the respondents at an early stage agreed that the implementation of AI was based on a curiosity to explore this new technology. Furthermore, it also showed that this process went from being quite standardized to a more non-linear process where each individual bank formed it’s own system best suited to their needs and customers. In order to prove the qualitative study, the authors have, through a quantitative part, tried to examine the variables of profitability, customer satisfaction and risk since the implementation of the AI/digitization took place to see if there was any form of connection. The results of the study show strong links wit how the profitability, customer satisfaction, risks and artificial intelligence/digitalisation belong in the banking sector. Furthermore, the research found that the implementation of AI has been a necessity for the banks' continued development and survival.

Le « transshipment (latéral) d’urgence » au sein des réseaux de distribution consiste à organiser les transferts de stocks entre les détaillants pour faire face aux situations de rupture. Sa mise en œuvre amène à arrêter une stratégie appropriée et à harmoniser ses paramètres avec la politique et paramètres de gestion des stocks, dans l’objectif de garantir un taux de satisfaction des demandes clients au moindre coût. Le présent travail se situe dans ce contexte et s’est focalisé sur l’analyse des apports de la mise en œuvre du transshipment d’urgence dans un système de pilotage de flux tirés par des demandes clients probabilistes, avec des politiques locales de gestion de stock du type (R, s, S). Notre étude a porté sur trois structures différentes de réseau : système de stock à deux échelons et à deux détaillants, avec coût unitaire de transshipment ; système de stock à deux échelons et à détaillants multiples, avec coût fixe de transshipment ; système de stock multi échelons à deux détaillants, avec coût fixe de transshipment. Pour chacune de ces structures, nous avons analysé le comportement du système pour différentes combinaisons des paramètres d’entrée (délais d’approvisionnement, écarts types de la demande et nombre des détaillants) et des paramètres de coût (commande, possession, rupture et transshipment). Nous avons visé à déterminer, sur un horizon fini de périodes, les seuils de stocks (s et S chez les détaillants et chez le centre de distribution) qui minimisent le coût total du système tout en garantissant un taux de service désiré. Dans ce cadre, quatre politiques de transshipment (« tout ou rien », « complete pooling standard », « complete pooling plafonné » et « complete pooling conditionné ») ont été explorées. L’étude est d’abord ébauchée selon une approche analytique puis approfondie par l’élaboration et l’expérimentation de modèles dont la résolution est basée sur la simulation-optimisation / The lateral emergency transshipment in distribution systems consists in organizing inventory transferts between retailers to face shortage situations. Its implementation leads to adopt an appropriate transhipment policy and harmonize its parameters with inventory policy parameters and inventory control policy. The objective is to ensure a desired service level at minimum cost. Thie work is situated in this context and focused on the analysis of emergency transhipment benefits in distribution systems faced to random customers demand. Each retailer used an (R,s,S) inventory control policy. Our study is related to three different distribution systems structure : two echelons two retailers inventory system with unit transhipment cost; two echelons multi retailers inventory system with fixed transhipment cost; multi echelons multi retailers inventory system with fixe transhipment cost. For each of these structures we analyzed the sensibility of system behaviour to input parameters. Our objective is to determine on a finite horizon the inventory parameters (s, S) that minimize total cost under service level condition.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-06-22T14:06:06Z No. of bitstreams: 1 Leonardo Laste.pdf: 1012220 bytes, checksum: 98963834d42cde8f4c7543ea3e114be0 (MD5) / Made available in DSpace on 2017-06-22T14:06:06Z (GMT). No. of bitstreams: 1 Leonardo Laste.pdf: 1012220 bytes, checksum: 98963834d42cde8f4c7543ea3e114be0 (MD5) Previous issue date: 2017-04-20 / UNISINOS - Universidade do Vale do Rio dos Sinos / Esse estudo mensura o nível de satisfação do cliente no relacionamento com a nova plataforma de negócios do segmento governo em uma instituição financeira pública brasileira. Que, de acordo com seu planejamento estratégico, realizou uma reestruturação em relação ao atendimento dos clientes, criando novas estruturas de atendimento especificas para determinados segmentos, dentre eles o segmento governo. Além disso, para mensurar o nível de satisfação dos cliente, foi desenvolvida, a partir da escala de Kang e James (2004), uma nova escala adaptada ao contexto desse estudo. Os dados quantitativos extraídos dos questionários foram tratados com a aplicação de análises estatísticas multivariadas. Também foi realizada análise comparativa de dados da margem de contribuição desses clientes e calculado o valor do tempo de vida dos clientes. A pesquisa teve uma etapa qualitativa, composta por entrevistas realizadas com os gestores da instituição financeira com o objetivo de identificar as percepções e as dificuldades encontradas na implantação dessa nova estrutura de atendimento. Os resultados obtidos demonstram que há um alto nível de satisfação do cliente governo em relação à nova estrutura de negócios, e contribuem para compreender os caminhos para a realização de negócios através do entendimento das variáveis e correlações que levam à satisfação desse cliente. / This study measures the level of customer satisfaction in the relationship with the new business platform of the government segment in a Brazilian public financial institution. That, according to its strategic planning, carried out a restructuring in relation to customer service, creating new service structures specific to certain segments, among them the government segment. In addition, to measure the level of client satisfaction, a new scale adapted to the context of this study was developed, based on the Kang and James (2004) scale. The quantitative data extracted from the questionnaires were treated with the application of multivariate statistical analyzes. It was also performed a comparative analysis of the contribution margin data of these clients and calculated the lifetime value of the clients. The research had a qualitative stage, composed of interviews with managers of the financial institution in order to identify the perceptions and difficulties encountered in the implementation of this new service structure. The results show that there is a high level of customer satisfaction in relation to the new business structure, and they contribute to understanding the ways of doing business through the understanding of the variables and correlations that lead to customer satisfaction.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-09-21T15:03:56Z No. of bitstreams: 1 Fabiano Mattana_.pdf: 3816938 bytes, checksum: e533a5d2119b0afeba12f4cbf525b176 (MD5) / Made available in DSpace on 2018-09-21T15:03:56Z (GMT). No. of bitstreams: 1 Fabiano Mattana_.pdf: 3816938 bytes, checksum: e533a5d2119b0afeba12f4cbf525b176 (MD5) Previous issue date: 2018-04-11 / Nenhuma / Este estudo procurou atender ao objetivo geral de mensurar o nível de satisfação com o modelo de relacionamento digital dos clientes dos Escritórios de Negócios Exclusivos do Banco do Brasil situados no Rio Grande do Sul. O estudo de caso foi realizado em uma das maiores instituições financeiras brasileiras e mundiais. Conforme a estratégia corporativa do Banco do Brasil, a empresa realizou uma reestruturação no modelo de relacionamento com clientes, em implementação desde 2015, criando novas estruturas de atendimento específicas para determinados segmentos, dentre eles os escritórios exclusivos. A pesquisa teve uma etapa qualitativa, com uma análise documental interna da instituição e a realização de uma entrevista semiestruturada com os gestores dos escritórios, com o intuito de verificar a estratégia e as bases do modelo de negócios, bem como identificar as percepções e as dificuldades encontradas na implantação dessa nova estrutura. A etapa quantitativa foi realizada para mensurar o nível de satisfação dos clientes em relação à qualidade dos serviços prestados pelos escritórios, com aplicação de uma survey eletrônica utilizando como base a Escala Servqual, de Parasuraman, Zeithaml e Berry (1988), que mede a diferença entre as expectativas e a percepção dos clientes em cinco dimensões: tangibilidade, confiabilidade, compreensão, segurança e empatia. Os dados gerados foram tratados com a aplicação de análises estatísticas multivariadas. Os resultados obtidos demonstram que os clientes do Banco do Brasil estão satisfeitos com os serviços oferecidos através do modelo digital e a nova estrutura de negócios, no qual lhes é oferecido um atendimento humanizado agregado ao melhor da tecnologia. Percebeu-se, também, que o “mundo digital” provavelmente não substituirá o “mundo físico”, eles serão complementares, os escritórios digitais e as agências físicas irão coexistir e que o Banco do Brasil está aprimorando, assim, a entrega da proposta de valor e de uma melhor experiência aos clientes, permitindo rentabilizá-los, satisfazê-los e fidelizá-los. / This study sought to meet general measure goal of measuring the level of satisfaction with the digital relationship model customers of Banco do Brasil Exclusive Business Offices situated in Rio Grande do Sul. The case study was conducted in one of the largest Brazilian and global financial institutions. As the Banco do Brasil corporate strategy, the company conducted a restructuring relationship model with customers, in implementation since 2015, creating new specific service structures for certain segments, among them exclusive offices. Research had a qualitative step analyzing several documents of the institution and internal conducting a semi-structured interview with managers offices, in order to check the strategy and the foundations of business model, as well as identify perceptions and the difficulties encountered in implementing this new structure. Quantitative step was held to measure the level of customer satisfaction to the quality of services provided by offices, with applying an electronic survey using as a base the Servqual Scale of Parasuraman, Zeithaml and Berry (1988), which measures the difference between customers’ expectations and perception in five dimensions: tangibility, reliability, understanding, safety and empathy. The data generated were treated through with the application multivariate statistical analysis. The results show that Banco do Brasil customers are satisfied with the services offered through the digital model and the new business structure, in which they are offered a service humanized household with the best technology. It was noticed, also, that the “digital world” probably won’t replace the “physical world”, they are complementary, digital offices and physical agencies will coexist and that Banco do Brasil is improving, like this, value proposition delivery and customers better experience, allowing monetize them, satisfy them and loyalty them.

Made available in DSpace on 2016-04-25T16:45:30Z (GMT). No. of bitstreams: 1 Luciana Marin Faneco.pdf: 3494730 bytes, checksum: 4eb54040053b044cdf44770c3478dac8 (MD5) Previous issue date: 2010-02-24 / This dissertation aims at an analysis of customer satisfaction survey as a measuring tool and not only as a fundamental data bank to measure the efficiency of acts performed by the company which, while feeding and integrating SIM (Marketing Intelligence System), provides relevant support for better decision making. Study methodology used was the study of a simple case, applied according to Yin (2005). In this work, one attempts to analyse, in a critical way, whether customer satisfaction survey is considered to be relevant by decision makers, in what manner this is worked out in the Telefonica corporate segment, and whether the outcome provides timely data to executives for a better decision making and strategic planning. To understand the study, SIM structure and function were analysed, taking as reference Kotler s (2000) theoretical model, and how this model favors intelligently and systematically a better collection, organization, consolidation, analysis, interpretation and distribution of customer satisfaction survey data to decision makers. Concept, role and contributions of customer satisfaction survey were also analysed as an instrument to gather significant information from customers and feed SIM, and how this data is used to provide auxiliary elements to decision makers in their actions. For the study analysis, interviews were carried out with executives, as well as analysis of documentation and reports. Results obtained indicate that, although customer satisfaction survey is worked within a structured, systematic and continuous process, supplying decision makers, this measuring tool is used to provide support to reactive and punctual acts, aimed at reverting customers negative perception vis-à-vis dissatisfaction attributes. It was noted that decision makers use customer satisfaction survey to direct their performance focus more efficiently and better to formulate actions so they generate an immediate response to the company and to dissatisfied customers. It is not possible to ascertain that this kind of survey is integrated in and provides elements to the marketing intelligence process for the performance of a better analysis and interpretation of relevant information about clients, which together with data generated by SIM components supply professionals involved with evidence for a more assertive decision making / O objetivo da presente dissertação é a análise da pesquisa de satisfação de clientes como instrumento de medição e não apenas como um banco de dados fundamental para medir a eficácia das ações realizadas pela empresa, que ao alimentar e integrar o SIM fornece subsídios relevantes para a melhor tomada de decisão. A metodologia de estudo utilizada foi um estudo de caso simples, aplicado de acordo com Yin (2005). Neste trabalho buscou-se analisar de forma crítica se a pesquisa de satisfação de clientes é considerada relevante pelos tomadores de decisão, de que forma esta é trabalhada no segmento corporativo da Telefônica, e se os seus resultados fornecem informações oportunas aos executivos para a melhor tomada de decisão e melhor planejamento estratégico. Para a compreensão do estudo de caso analisou-se a estrutura e função do SIM, tendo como referência o modelo teórico de Kotler (2000), e como este modelo favorece a melhor coleta, organização, consolidação, análise, interpretação e distribuição, de forma inteligente e sistemática, das informações da pesquisa de satisfação de clientes aos tomadores de decisão. Examinou-se também o conceito, papel e contribuições da pesquisa de satisfação de clientes como instrumento que coleta informações relevantes de clientes e alimenta o SIM, e como esta é utilizada para prover subsídios aos tomadores de decisão para realização de ações. Para a análise do estudo de caso foram realizadas entrevistas com executivos, bem como análise de documentações e relatos. Os resultados obtidos indicam que, apesar da pesquisa de satisfação de clientes ser trabalhada em um processo estruturado, sistemático e contínuo alimentando os tomadores de decisão, este instrumento de medição é utilizado para subsidiar ações reativas e pontuais, direcionadas a reverterem a percepção negativa dos clientes em relação aos atributos de insatisfação. Observou-se que os tomadores de decisão utilizam a pesquisa de satisfação de clientes para direcionar o seu foco de atuação de maneira mais eficaz e melhor formular ações que gerem retorno imediato à empresa e aos clientes insatisfeitos. Não é possível constatar que este tipo de pesquisa está integrada e alimenta o processo de inteligência de marketing para a realização de melhor análise e interpretação das informações relevantes sobre os clientes, que juntamente com os dados gerados pelos componentes do SIM fornecem aos profissionais subsídios para tomada de decisão mais assertiva

The Internet is a collection of computer networks; it is the most important networkingenvironment in the world, it used for information interchanges in virtual network. Wirelesstechnologies, such as Wi-Fi, WiMAX etc, can suggest more suitable and cooler way forinformation interchanges in virtual network.The most well-known ongoing wireless city projects are counting Wireless Philadelphia, GoogleWi-Fi Mountain View, Wireless Taipei City, and San Francisco Tech Connect project. Web haslimits of interactivity and presentation. The Web’s client-server architecture blocks informationexchange. Furthermore, most Web applications are only intended for conservative computers,not for mobile handheld devices. In period of information exchange on the Web, the new Web2.0 is suggested. Web 2.0 refers to a perceived or planned second generation of Internet-basedservices, such as public networking sites, wikis, communication tools, which highlight onlineteamwork and sharing among users.A virtual network or online community is a collection of people that may or may not chiefly ororiginally connect or interact via the Internet. Virtual network have also become an additionalform of communication amid people who know each other in actual life. Today, virtual networkcan be used insecurely for a diversity of social collections interacting via the Internet. It does notunavoidably mean that there is a solid bond between the members.The validation methods like internal validity, external validity and Reliability for this researchand how it affects these methods for our research. We also use interview method has beenconsidered for this research. We will use diagrams, models, prototypes, and texts, to illuminate our result. We will define allthe diagrams and models and prototypes in my own text. We will give the reference of theoriginal data collected from various sources where as from Internet, websites, books andJournals. / Program: Magisterutbildning i informatik

Syfte: På svenska småhusföretag kan kommunikationsbrister uppstå både internt och externt vilket kan leda till ett resultat som ej överensstämmer med kundens förväntningar. Detta beror på att luckor bildas i kommunikationen och en slags "visklek" uppstår. Det finns en modell vid namn GAP-modellen, vilken hjälper till att identifiera dessa luckor i organisationer. Målet med arbetet är att med hjälp av GAPmodellen ta fram ett arbetssätt för att förbättra hanteringen av kundönskemål hos småhustillverkare. Metod: För att besvara målet har litteraturstudie, intervjuer och en fokusgrupp utförts. Dessa har gjorts i samarbete med småhusföretaget Mjöbäcksvillan. Resultat: Ett antal förbättringsförslag har tagits fram för att förbättra Mjöbäcksvillans hantering av kundönskemål. Förbättringsförslagen kan sammanfattas till ”3 U” – utveckla huvudkontoret, utbilda säljarna och underlätta säljarens arbete. Konsekvenser: I arbetet har konkreta förbättringsförslag tagits fram för att undvika kommunikationsluckor på Mjöbäcksvillan. Dessa förbättringsförslag kan företaget använda sig av för att förbättra sin hantering av kundönskemål och därmed öka produktkvaliteten och kundnöjdheten. Begränsningar: Endast ett småhusföretag har undersökts, vilket leder till att resultatet ej är generaliserbart för alla företag i branschen. Dessutom valde företaget själva ut vilka kunder som skulle intervjuas, vilket kan leda till att endast de nöjdaste kunderna blev intervjuade. / Purpose: For Swedish house manufacturers, communication shortages can occur both internally and externally, which can lead to a result that does not match customer expectations. This is because gaps are formed in communication and a "whispering game" occurs. There is a model called "Gap Model of Service Quality" which helps identify these gaps in organisations. The aim of this report is to use the "Gap Model of Service Quality" to develop a way of working to improve the management of customer requests for house manufacturers. Method: To reach the aim, literature studies, interviews and a focus group have been conducted. These have been done in cooperation with the house manufacturer Mjöbäcksvillan. Findings: Several improvements have been developed to improve Mjöbäcksvillan´s management of customer requests. The improvement proposals can be summed up to: develop the headquarters, educate the sellers and facilitate the seller´s work. Implications: In the report, concrete improvement proposals have been developed to avoid communication gaps at Mjöbäcksvillan. These improvements can be used by the company to improve its customer demand management, thereby increasing product quality and customer satisfaction. Limitations: Only one house manufacturer has been investigated, which means that the result is not generalizable for all companies in the trade. In addition, the company itself selected which customers would be interviewed, which could result in only the most satisfied customers being interviewed.

Title: Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011. Goals: Presentation and interpretation of results of marketing research in the years 2009 - 2011, test hypotheses, recommendations for event organizators according to obtained results. Method: Quantitative research in the years 2009 - 2011, written questioning, analysis of costumer satisfaction. Results: Particular discoveries are presented in practical part of the work, verify predetermined hypotheses, they are important source of information for event organizators and reflect the evolution of participants' satisfaction in the years 2009 - 2011. Key words: marketing, marketing mix, marketing research, customer satisfaction, sports management, sports marketing.

The number of service-oriented jobs has increased locally and nationally, and organizations are spending millions of dollars to train front-line employees to maintain customer satisfaction and compete in the service industry. Despite the financial investments of these training programs, little research has investigated the holistic effectiveness of customer-focused training (CFT) programs. Researchers found positive relationships between the constructs under investigation and reported that when CFT programs are delivered on a consistent basis with leadership support, they help build a service-oriented culture. The purpose of this case study was to investigate employee perceptions of CFT and relationships between performance, engagement, and building a service-oriented culture, where the questions were designed to address front-line employees in the transit system of Southeastern Pennsylvania. The conceptual framework for this study was by Service Quality, where the concepts for the framework support organizational culture and social exchange. The total number of participants was 36 with 27 for interviews and 9 for a focus group. The participants were selected using a purposeful sampling approach. The data were analyzed by coding for categories, themes, and patterns to reflect in-depth understanding and reporting of CFT among front-line employees. The participants felt that CFT programs were beneficial for them and could help improve customer service. Given these findings, similarly-situated employees may view training in a positive light and may be willing to engage in more training to improve customer service. Human resource personnel may be encouraged from the positive results of this study to develop and implement more training, which may help employees and leaders build a credible service-oriented culture.

The National Safety Council (NSC) estimated that over 35,000 people died in U.S. traffic accidents. About 3.8 million traffic crash injuries requiring medical attention occurred in 2013, and the number of deaths was about the same over the last 5 years. The NSC found that product recalls, car repairs, injuries, and deaths were due to unsafe product designs or inferior product quality. These statistics underscore the challenge of producing quality vehicles while satisfying customers. The purpose of this nonexperimental study was to examine relationships among product (vehicle) quality, product cost, product safety, and consumer satisfaction. The hypotheses inquired the extent to which relationships exist between product quality and customer satisfaction and if product cost and product safety influence this relationship. The theoretical foundation included theories on product quality and consumer satisfaction associated with the cost and safety theories such as product quality and customer satisfaction that are critical factors that can promote positive social change. Data were collected from a random sample (N = 77) of U.S. automobile users and analyzed via simple and multiple linear regression, which showed a significant statistical relationship between product quality and customer satisfaction. However, neither the product safety nor product cost helped mediate the relationship between product quality and customer satisfaction. Building high-quality cars leads to fewer injuries and deaths associated with vehicular accidents, thus promoting positive social change for both U.S. automobile buyers and sellers