The main purpose of this paper’s research aims to evaluate the effectiveness of a Media Sharing Network (MSN) in building small businesses. The effectiveness is measured by means of raising the website traffic numbers. Due to its’ novelty, there is a lack of research on TikTok, creating a research gap requiring further investigation for this MSN. Therefore this social media is used as a tool for data collection for this paper’s investigation. In addition, the effectiveness of the various features is evaluated to identify the one most fit for the set task of raising brand awareness through MSNs.

The Internet is a collection of computer networks; it is the most important networkingenvironment in the world, it used for information interchanges in virtual network. Wirelesstechnologies, such as Wi-Fi, WiMAX etc, can suggest more suitable and cooler way forinformation interchanges in virtual network.The most well-known ongoing wireless city projects are counting Wireless Philadelphia, GoogleWi-Fi Mountain View, Wireless Taipei City, and San Francisco Tech Connect project. Web haslimits of interactivity and presentation. The Web’s client-server architecture blocks informationexchange. Furthermore, most Web applications are only intended for conservative computers,not for mobile handheld devices. In period of information exchange on the Web, the new Web2.0 is suggested. Web 2.0 refers to a perceived or planned second generation of Internet-basedservices, such as public networking sites, wikis, communication tools, which highlight onlineteamwork and sharing among users.A virtual network or online community is a collection of people that may or may not chiefly ororiginally connect or interact via the Internet. Virtual network have also become an additionalform of communication amid people who know each other in actual life. Today, virtual networkcan be used insecurely for a diversity of social collections interacting via the Internet. It does notunavoidably mean that there is a solid bond between the members.The validation methods like internal validity, external validity and Reliability for this researchand how it affects these methods for our research. We also use interview method has beenconsidered for this research. We will use diagrams, models, prototypes, and texts, to illuminate our result. We will define allthe diagrams and models and prototypes in my own text. We will give the reference of theoriginal data collected from various sources where as from Internet, websites, books andJournals. / Program: Magisterutbildning i informatik