OBJETIVO: Determinar el nivel de satisfacción de los usuarios en consultorios externos de Medicina Interna del Hospital Nacional Dos de Mayo en Diciembre del 2015. DISEÑO DE ESTUDIO: Estudio Descriptivo, Transversal y Observacional. MATERIALES Y MÉTODOS: Se seleccionó de manera no probabilística una muestra de 201 usuarios de los consultorios externos de Medicina Interna del Hospital Nacional Dos de Mayo en Diciembre del 2015. Se empleó la encuesta SERVQUAL modificada a 22 pares de preguntas el cual mide la satisfacción calculando la diferencia entre las respuestas para las expectativas y las percepciones. Los datos fueron analizados en Microsoft Excel 2010 aplicativo Epi Info, validado según RM 52-2011 MINSA. RESULTADOS: Se halló una insatisfacción global de 55.7% e insatisfacción en las dimensiones de capacidad de respuesta de 91.5%; seguida de las dimensiones de fiabilidad (70.4%), Aspectos Tangibles (42.2%), empatía (39.1%) y seguridad (35.8%). CONCLUSIONES: Se encontró un nivel de insatisfacción de 55.7% del usuario externo atendido en los consultorios de Medicina Interna del Hospital Dos de Mayo en diciembre del 2015, siendo la dimensión de Capacidad de respuesta el de mayor porcentaje de usuarios insatisfechos.

Abstract In this study the marketer of a chain motel had tried to differentiate from its competitors by means of theme marketing and the marketer believed by this way the motel can improve service quality and consumer satisfaction. The research framework is based on the basis of PZB service quality model and SERVQUAL scales and added the variable of theme marketing. This study conducts questionnaires at a chain motel to analyze the underlying elements of service quality at motels. By comparing the differences of expected service, perceived service and self-evaluated service quality between themed motel (B) and non-themed motel (S) to find out the effect of theme marketing. This study also tries to figure out the service dimensions which affected customers¡¦ loyalty. The conclusions of this study are presented as follows: 1. The consumer satisfaction of themed motel is higher than non-themed motel. 2. It revealed that customers¡¦ self-evaluated service quality is significant correlation with customers¡¦ loyalty. 3. There¡¦re five measured service dimensions those impacted customers¡¦ re-consumptive willingness. They are exterior-looking, assureance, empathy, reliability and tangibility. The conclusions above are significant to the management in the following aspects: 1. The marketer of motel can improve consumer satisfaction of service quality by means of theme marketing. It helps the business differentiate from its competitors. 2. To improve customers¡¦ loyalty the marketer should make more effort to improve service quality. 3. Due to insufficiency of resource and time consuming the marketer of motel should improve the prioritized service dimensions those affected customers¡¦ loyalty.

Research was done on gamers’ perceptions of the service quality in the gaming areas of selected casinos in South Africa. 2 casinos with 700 and more slot machines and 2 casinos with fewer than 700 slot machines were used in this research project to obtain a summary of the target population. 440 gamers at the 4 selected casinos were interviewed, with the help of trained fieldworkers. A structured questionnaire was used to collect the final data for the research. All variables related to the questionnaire were statistically analysed. The results of the research indicated that there were no significant differences between the male and female gamers’ perceptions of the service quality in gaming areas.

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Made available in DSpace on 2014-06-12T17:40:24Z (GMT). No. of bitstreams: 2 arquivo705_1.pdf: 1031967 bytes, checksum: 8f284bdfc7c7f6d61538b9d09a66882a (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2009 / No contexto do mundo atual, é fundamental realizar estudos e análises sobre a performance e os principais obstáculos do setor produtivo, para tanto, é preciso realizar pesquisas de satisfação junto aos consumidores e articular projetos e ações, visando elevar os padrões de qualidade, inovação e tecnologia. Nesse trabalho foi relatado à necessidade da introdução de novos métodos, voltados a desenvolver e adaptar instrumentos para medir a qualidade de serviços de saúde, para que possam ser quantificados e analisados, levando em consideração o ponto de vista humanístico. Esse estudo teve como objetivo o desenvolvimento de um modelo para avaliação das expectativas e da percepção dos clientes, farmacêuticos e gestores sobre os serviços oferecidos em farmácias. Para a consecução da pesquisa foi realizado um estudo sobre a Escala SERVQUAL Modificada de Parasuraman et al.(1991), suas críticas e alterações, bem como sobre as características de outros métodos para avaliação da qualidade em serviços. Através da pesquisa ficou fundamentada a adoção dessa Escala para servir de alicerce à construção da ferramenta. Acredita-se que o modelo desenvolvido possibilitará, após sua aplicação, oferecer dados relevantes, capazes de gerar material para treinamento e desenvolvimento profissional dos farmacêuticos e equipe de atendimento, e, consequentemente, obter vantagem competitiva frente à concorrência

<p>The customers perceived all 5 SERVQUAL dimensions; tangibles, reliability, assurance, responstiveness, and empathy, pertaining service quality performance at low level when compared with their expectation. Thailand Resor AB should fulfill these 5 gaps and pay attention at assurance dimension concerning conveying trust and confidence because of the highest gap. The dimension of tangibles (equipment, physical facilities, etc.), empathy (ability to see through the customer’s eyes), responstiveness (willingness to help and provide prompt service), and reliability (doing what company have promised) were adjusted consequencely. The respondents highlighted the following key quality factors of their expectations; be treated with respect, be listened to and be dedicated attention, more friendly staffs, get the accoracy information. Some respondent have fuzzy expectations that he company have to further discover the real expectations by providing gauidance to their staffs to encourage them to ask questions.</p>

The customers perceived all 5 SERVQUAL dimensions; tangibles, reliability, assurance, responstiveness, and empathy, pertaining service quality performance at low level when compared with their expectation. Thailand Resor AB should fulfill these 5 gaps and pay attention at assurance dimension concerning conveying trust and confidence because of the highest gap. The dimension of tangibles (equipment, physical facilities, etc.), empathy (ability to see through the customer’s eyes), responstiveness (willingness to help and provide prompt service), and reliability (doing what company have promised) were adjusted consequencely. The respondents highlighted the following key quality factors of their expectations; be treated with respect, be listened to and be dedicated attention, more friendly staffs, get the accoracy information. Some respondent have fuzzy expectations that he company have to further discover the real expectations by providing gauidance to their staffs to encourage them to ask questions.

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Made available in DSpace on 2014-06-12T17:42:30Z (GMT). No. of bitstreams: 2 arquivo7459_1.pdf: 964984 bytes, checksum: 0b7c604dd787f266bc116ae59240f529 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2005 / Atualmente os mercados estão imersos em uma economia de serviços, que trata como vantagens competitivas à qualidade de serviço prestado. A qualidade de serviço contém muitas características psicológicas, ao contrário de um produto com características físicas que podem ser facilmente mensuradas. O cliente faz um pré-julgamento do produto ou serviço, formando um padrão, analisando a discrepância entre o esperado e o recebido, em relação ao qual a avaliação real é feita. Satisfação é conceituada como um padrão formado por expectativas e modificada pela qualidade perceptível através do consumo do produto ou serviço. No modelo proposto neste trabalho, as expectativas são consideradas como os objetivos a serem atingidos e a confirmação, ou não confirmação destas expectativas, altera a satisfação resultante. Diante de tal realidade, o presente trabalho tem como objetivo desenvolver uma proposta para avaliação da qualidade de serviço, que foi aplicada para avaliar a qualidade dos serviços da administração de um dos grandes shoppings da região metropolitana do Recife, sobre o ponto de vista dos prestadores de serviços existentes nele. A proposta para a avaliação compara as expectativas com as percepções dos clientes obtendo a qualidade percebida do serviço, as expectativas dos clientes com a percepção da administração sobre estas expectativas, analisando quais são os serviços de qualidade para o cliente, e compreender como os clientes formulam suas expectativas

Magistro darbe yra analizuojamos apgyvendinimo įmonių teikiamos paslaugos, išanalizuota ir susisteminta įvairių Lietuvos ir užsienio autorių teorinė ir praktinė medžiaga, ištirti paslaugų kokybės vertinimo modeliai, išanalizuotas viešbučių ir sodybų klasifikavimas ir teikiamos paslaugos, paslaugų kokybės vertinimo kriterijai. Atliktas Šiaulių apskrities apgyvendinimo įmonių teikiamų paslaugų kokybės tyrimas remiantis SERVQUAL metodika. / In the master‘s work there are analyzed services provided by accommodation companies, analyzed and systematized theoretic and practical material of different Lithuanian and foreign authors, explore the models of service quality assessment, analyze the classification of hotels and homesteads their services delivered, criteria of services‘ quality evaluation. There was performed the analysis of the quality of accommodation services provided by Šiauliai region companies according to SERVQUAL methodology.