Title: Expected and real quality of offered services from the customer perspective in chosen fitness centre. Objectives: This thesis is focused on selected fitness center, where the survey on the quality of the offered services was carried out by the SERVQUAL questionnaire method. Customers comment a center services in selected fitness centre and an expected services in their "perfect" centre. Conceiving of this questionnaire and processing data derived therefrom was also the main objective of this project. This helped to evaluate selected fitness center and to recommend possible changes that will improve quality and thus higher customer satisfaction. This thesis was also done to help create a standardized model of SERVQUAL questionnaire as part of the project called Measuring the quality of sports services in the fitness industry led by Master Jan Šíma (project number: 267811, which is funded by the Grant Agency of Charles University). Method: The survey of service quality was studied using a standardized SERVQUAL questionnaire, which was from December 2010 to July 2011 submitted to clients of Gladiator fitness center. This questionnaire examined and compared customers expected quality of services offered in ideal fitness and customers perceived quality of provided services in the fitness...

A qualidade dentro da hotelaria, segundo a perspectiva dos hóspedes pode ser igual, inferior ou superior às suas expectativas. Para estimar esta qualidade é preciso estabelecer atributos, medi-los e elencá-los. Este trabalho propôs-se a através de um levantamento bibliográfico, chegar a atributos de qualidade nos serviços de hotelaria, e posteriormente medi-los junto aos hóspedes dos hotéis de Ribeirão Preto, visando contrastar as diferentes necessidades dos clientes hoteleiros de lazer e negócios. Para isso foi utilizada a aplicação de questionários com o método SERVQUAL em clientes de hotéis da cidade. Esta ferramenta compara as expectativas e percepções dos mesmos. Os dados obtidos foram analisados estatisticamente. O estudo aponta para hóspedes de lazer e negócios com perfis diferenciados de gênero, renda, frequência de viagens. Quanto às questões comparativas do SERVQUAL, conclui-se que os hóspedes de lazer estão quase totalmente satisfeitos com os hotéis nos quais se hospedaram na cidade. Porém, aponta hóspedes de negócios que desejam mais do que encontram nestes estabelecimentos. Há pontos a melhorar em quase todas as dimensões: tangibilidade, confiabilidade, responsividade e segurança. Para o atendimento de excelência dos indivíduos que viajam com este tipo de motivação torna-se necessário ampliar o conhecimento sobre os mesmos e adotar medidas efetivas para sua satisfação. / The quality in the hotel industry, in conformity to the guests perspective can be equal, lower or higher than they expected. To appraise this quality it is needed to establish attributes, measure and order them. This study intends to make a bibliographical research to find quality attributes in hotel services and after that, to test them among Ribeirão Pretos hotel guests. The objective is to contrast different needs of these business and leisure guests. For that, SERVQUAL Method it was used and required questioner applications to the citys hotel clients. This instrument compares the expectations and the perceptions of these two different types of costumers. The data obtained was statistically analyzed. The study has as aim either to leisure and business guests with distinct profiles of gender, income, travel frequency. When it comes to SERVQUAL comparative questions, it was concluded that leisure guests are very much satisfied with the hotels that they are lodged in town. Meanwhile, the study shows business guests that wish more than they find in these establishments. There are aspects to work on almost every dimension: tangibles, reliability, responsiveness and security. To have an excellence attend of individuals who travel with this kind of motivation, some increasement in knowledge about them and adoption of effective ways to measure for their satisfaction are necessary.

Pesquisa do tipo metodológico quando se procurou realizar a adaptação semântica e cultural do instrumento SERVQUAL, com o objetivo de avaliar a qualidade do serviço de enfermagem, a partir da percepção do paciente, com a aplicação do referido instrumento. Quanto aos aspectos éticos, a pesquisa atendeu a Lei Geral da Saúde do México com a aplicação dos termos de consentimento livre e esclarecido. Participaram 222 pacientes que ingressaram nos serviços de urgências do Hospital Geral de Celaya, Guanajuato, México, para serem internados nos setores de medicina interna, cirurgia e ginecologia. Para a coleta de dados, foram utilizados como instrumentos um formulário de registro de identificação e aplicação dos questionários de expectativas e percepções, na forma de entrevista, que compõem a escala SERVQUAL adaptada para enfermagem e validada para a população mexicana. Para a análise dos dados utilizou-se do programa estatístico SPSS, versão 15.0, com realização de estatística descritiva e inferencial. Na adaptação semântica e cultural da escala SERVQUAL para população mexicana, foi realizada a avaliação por quatro juízes peritos na área, que avaliaram a equivalência semântica e cultural do instrumento, tendo sido acatadas todas as sugestões. Após essa fase foi feito um teste piloto e aplicado o teste alpha de Cronbach com o resultado de =0,74, considerado satisfatório. Na amostra houve predomínio do sexo feminino (72,1 %), na faixa etária de 20 a 39 anos (68,5%) e média de 34,02±9,25 anos, com internação principalmente nos serviços de Ginecologia (51,8%) e Cirurgia (33,3%). Na análise das diferenças entre percepções e expectativas (P - E) para cada um dos itens, os resultados foram predominantemente negativos, o que significa que a qualidade percebida (Qp) do serviço de enfermagem pelo paciente foi negativa, ou seja, as percepções foram menores em relação às expectativas, em cada um dos itens, com exceção do item 9, com uma Qp=0,02. Não se encontrou diferença significativa quando se relacionou a qualidade percebida do serviço de enfermagem com idade, sexo e serviço de internação. Conclui-se, com base nos resultados obtidos, que a escala SERVQUAL é um instrumento útil para a avaliação da qualidade do serviço de enfermagem em população mexicana e que a qualidade do serviço de enfermagem percebida pelos pacientes é satisfatória. Entretanto, os resultados negativos indicam que os profissionais de enfermagem necessitam formular estratégias com vistas à melhoria do serviço de enfermagem e com isto assegurar a oferta de um serviço de qualidade. / Methodological study aimed to perform semantic and cultural adaptation of the SERVQUAL instrument in order to evaluate the quality of nursing services from the patient\'s perception. Regarding ethical aspects, the research complied with the Mexican General Health Law with the application of free and clarified consents. A total of 222 patients, who were included in the urgency services of the General Hospital of Celaya, Guanajuato, Mexico to be hospitalized in the internal medicine, surgery and gynecology. The data collection was carried out through a registration form of identification and application of the questionnaires of expectations and perceptions through interview. These questionnaires comprise the SERVQUAL scale adapted for nursing and validated for the Mexican population. The statistical program SPSS, version 15.0, was used for the data analysis with descriptive and inferential statistics. Evaluation of the semantic and cultural adaptation of the SERVQUAL scale for the Mexican population was performed by four judges, experts in the area. They evaluated the semantic and cultural equivalence of the instrument and all their suggestions were implemented. After this stage, a pilot test was performed and Cronbach\'s alpha test applied whose result was =0.74, which was considered satisfactory. The sample presented predominance of the female gender (72.1 %), age range from 20 to 39 years (68.5%) with mean of 34.02 ± 9.25 years, with hospitalization mainly in the gynecology services (51.8%) and surgery (33.3%). In the analysis of differences between perceptions and expectations (P-E) for each of the items, the results were predominantly negative, which means that the patient\'s perception of the nursing services quality (Qp) was negative, that is, the perceptions were lower than expectations in all items with exception of the item 9, with a Qp=0.02. There were no significant differences when the perceived nursing service quality was related with age, gender and hospitalization service. The conclusion, based on the results obtained, was that the SERVQUAL scale is a useful instrument to evaluate the nursing services quality in the Mexican population and that the patients\' perception of the nursing services quality is satisfactory. However, the negative results indicate that nursing professionals need to formulate strategies in order to improve the nursing services to assure the supply of quality services.

Pesquisa do tipo metodológico quando se procurou realizar a adaptação semântica e cultural do instrumento SERVQUAL, com o objetivo de avaliar a qualidade do serviço de enfermagem, a partir da percepção do paciente, com a aplicação do referido instrumento. Quanto aos aspectos éticos, a pesquisa atendeu a Lei Geral da Saúde do México com a aplicação dos termos de consentimento livre e esclarecido. Participaram 222 pacientes que ingressaram nos serviços de urgências do Hospital Geral de Celaya, Guanajuato, México, para serem internados nos setores de medicina interna, cirurgia e ginecologia. Para a coleta de dados, foram utilizados como instrumentos um formulário de registro de identificação e aplicação dos questionários de expectativas e percepções, na forma de entrevista, que compõem a escala SERVQUAL adaptada para enfermagem e validada para a população mexicana. Para a análise dos dados utilizou-se do programa estatístico SPSS, versão 15.0, com realização de estatística descritiva e inferencial. Na adaptação semântica e cultural da escala SERVQUAL para população mexicana, foi realizada a avaliação por quatro juízes peritos na área, que avaliaram a equivalência semântica e cultural do instrumento, tendo sido acatadas todas as sugestões. Após essa fase foi feito um teste piloto e aplicado o teste alpha de Cronbach com o resultado de =0,74, considerado satisfatório. Na amostra houve predomínio do sexo feminino (72,1 %), na faixa etária de 20 a 39 anos (68,5%) e média de 34,02±9,25 anos, com internação principalmente nos serviços de Ginecologia (51,8%) e Cirurgia (33,3%). Na análise das diferenças entre percepções e expectativas (P - E) para cada um dos itens, os resultados foram predominantemente negativos, o que significa que a qualidade percebida (Qp) do serviço de enfermagem pelo paciente foi negativa, ou seja, as percepções foram menores em relação às expectativas, em cada um dos itens, com exceção do item 9, com uma Qp=0,02. Não se encontrou diferença significativa quando se relacionou a qualidade percebida do serviço de enfermagem com idade, sexo e serviço de internação. Conclui-se, com base nos resultados obtidos, que a escala SERVQUAL é um instrumento útil para a avaliação da qualidade do serviço de enfermagem em população mexicana e que a qualidade do serviço de enfermagem percebida pelos pacientes é satisfatória. Entretanto, os resultados negativos indicam que os profissionais de enfermagem necessitam formular estratégias com vistas à melhoria do serviço de enfermagem e com isto assegurar a oferta de um serviço de qualidade. / Methodological study aimed to perform semantic and cultural adaptation of the SERVQUAL instrument in order to evaluate the quality of nursing services from the patient\'s perception. Regarding ethical aspects, the research complied with the Mexican General Health Law with the application of free and clarified consents. A total of 222 patients, who were included in the urgency services of the General Hospital of Celaya, Guanajuato, Mexico to be hospitalized in the internal medicine, surgery and gynecology. The data collection was carried out through a registration form of identification and application of the questionnaires of expectations and perceptions through interview. These questionnaires comprise the SERVQUAL scale adapted for nursing and validated for the Mexican population. The statistical program SPSS, version 15.0, was used for the data analysis with descriptive and inferential statistics. Evaluation of the semantic and cultural adaptation of the SERVQUAL scale for the Mexican population was performed by four judges, experts in the area. They evaluated the semantic and cultural equivalence of the instrument and all their suggestions were implemented. After this stage, a pilot test was performed and Cronbach\'s alpha test applied whose result was =0.74, which was considered satisfactory. The sample presented predominance of the female gender (72.1 %), age range from 20 to 39 years (68.5%) with mean of 34.02 ± 9.25 years, with hospitalization mainly in the gynecology services (51.8%) and surgery (33.3%). In the analysis of differences between perceptions and expectations (P-E) for each of the items, the results were predominantly negative, which means that the patient\'s perception of the nursing services quality (Qp) was negative, that is, the perceptions were lower than expectations in all items with exception of the item 9, with a Qp=0.02. There were no significant differences when the perceived nursing service quality was related with age, gender and hospitalization service. The conclusion, based on the results obtained, was that the SERVQUAL scale is a useful instrument to evaluate the nursing services quality in the Mexican population and that the patients\' perception of the nursing services quality is satisfactory. However, the negative results indicate that nursing professionals need to formulate strategies in order to improve the nursing services to assure the supply of quality services.

El término calidad ha sido materia de estudio a lo largo del tiempo por diferentes autores. Brindar un producto y/o servicio de calidad, es uno de los objetivos principales para organizaciones tanto estatales como privadas. Toda organización busca generar calidad, a fin de lograr su permanencia en el mercado, fidelización de sus clientes, y lealtad de sus colaboradores. Las organizaciones de servicios, se enfocan más en resaltar la calidad en el servicio ofrecido pues se trata de un intangible (Nava, 2004).

Syfte – Syftet med denna studie är att mäta förväntningar och behov hos deltagare vid ett kommande idrottsevent i Sverige, Öppna Svenska Mästerskapen Triathlon – långdistans (SM). Design/metod/tillvägagångssätt – Mätningen utfördes med hjälp utav två mätinstrument, SERVQUAL för att mäta deltagarnas förväntningar och Kano för att mäta deltagarnas behov. En webbenkät utformades där 103 respondenter svarade. Resultat – Studiens resultat påvisar ett övervägande högt värde av servicekvalitet vid tidigare triathlonevenemang men även höga förväntningar på det kommande tävlingsevenemanget (SM). Resultatet visar därtill att determinanterna materiella ting, tjänstvillighet och empati summerande kan ses som outtalade behov och därav som attraktiva kvaliteter. Determinanterna tillförlitlighet och försäkran kan ses som uttalade behov och kan därav fungera som konkurrensfördelar mot andra tävlingsevenemang. Originalitet/värde – Studiens värde visar sig i hur företag och andra organisationer kan erhålla information och kunskap om sina kunder gällande mätandet av förväntningar och behov för att i framtiden använda detta till att skapa mervärde till sina tjänster. Nyckelord – Mätning, förväntningar, behov, SERVQUAL, Kano / Purpose - The purpose of this paper is to measure expectations and needs of participants at a upcoming triathlon sporting event in Sweden called Öppna Svenska Mästerskapen Triathlon – långdistans (SM). Design/methodology/approach – The measurement was made with the help of two measuring instruments, SERVQUAL for measuring the participants expectations and Kano for measuring the participants needs. An online survey was utilized with a total of 103 respondents. Findings – Results showed an overall high value of service quality at earlier triathlon events but also high expectations on the upcoming event (SM). Results showed that the determinants tangibles, responsiveness and empathy could be seen as summing unspoken needs and thereby as attractive qualities. The determinants reliability and assurance could be seen as spoken needs and which the organizer of the sporting event could use to compete against other organizers. Originality/value – The paper’s importance is demonstrated by how companies and organizers could obtain information and knowledge of the customers regarding measuring expectations and needs in order to create value-added services in the future. Keywords – Measure, expectations, needs, SERVQUAL, Kano

Magistro darbe pateikiama Lietuvos ir užsienio autorių visuotinės kokybės vadybos teorinių ir praktinių tyrimų apžvalga, susisteminant kokybės vadybos sampratą, priemonės, būdus ir modelius, socialinio ir privataus sektoriaus panašumus ir skirtumus. Šiame darbe siekiama išsiaiškinti, kuo pasižymi kokybės vadyba socialinio tipo organizacijose bei kokios kyla problemos, įgyvendinant visuotinę kokybės vadybą šiose organizacijose. Tam tikslui buvo sukurtas klausimynas, adaptuojant SERVQUAL modelio kriterijus, BĮ Klaipėdos miesto vaiko krizių centro, BĮ Klaipėdos miesto socialinės paramos centro, Klaipėdos miesto vaikų teisių apsaugos tarnybos ir Kauno miesto vaiko gerovės centro „Pastogė“ klientams ir darbuotojams. Tyrimo metu paai���kėjo, kad socialinio tipo organizacijos išsiskiria savo veiklos pobūdžiu, patirtimi, klientų charakteristika, darbuotojų motyvacija, galimybėmis bei požiūriu siekti kokybės. Buvo patvirtinta iškelta hipotezė, kad socialinio tipo organizacijose siekiama dirbti, remiantis visuotine kokybės vadybos koncepcija, tačiau jos taikymas yra nesistemingas. / In master’s thesis the review of Lithuania’s and foreign authors’ theoretical and practical research of general quality management is presented, systematizing the conception of quality management, means, methods and models, the similarity and differences of social and private sectors. In this thesis, it’s tried to find out, how the quality management differs in organizations of social type and which problems arise, putting into practice the general quality management in these organizations. For this aim, the questionnaire was composed, adapting the criteria of SERVQUAL model, for the clients and workers of BI Klaipeda city center of children crisis, BI Klaipeda city center of social support, Klaipeda city service of children rights protection and Kaunas city center of children welfare “Pastoge”. During the research, it was found out, that organizations of social type differ by their activity’s nature, experience, clients’ characteristic, workers motivation, possibilities and view towards the quality. The set hypothesis, indicating, that in the organizations of social type, it’s striving to work, basing on conception of general quality management, was confirmed, but its application is not systematic.

A qualidade dentro da hotelaria, segundo a perspectiva dos hóspedes pode ser igual, inferior ou superior às suas expectativas. Para estimar esta qualidade é preciso estabelecer atributos, medi-los e elencá-los. Este trabalho propôs-se a através de um levantamento bibliográfico, chegar a atributos de qualidade nos serviços de hotelaria, e posteriormente medi-los junto aos hóspedes dos hotéis de Ribeirão Preto, visando contrastar as diferentes necessidades dos clientes hoteleiros de lazer e negócios. Para isso foi utilizada a aplicação de questionários com o método SERVQUAL em clientes de hotéis da cidade. Esta ferramenta compara as expectativas e percepções dos mesmos. Os dados obtidos foram analisados estatisticamente. O estudo aponta para hóspedes de lazer e negócios com perfis diferenciados de gênero, renda, frequência de viagens. Quanto às questões comparativas do SERVQUAL, conclui-se que os hóspedes de lazer estão quase totalmente satisfeitos com os hotéis nos quais se hospedaram na cidade. Porém, aponta hóspedes de negócios que desejam mais do que encontram nestes estabelecimentos. Há pontos a melhorar em quase todas as dimensões: tangibilidade, confiabilidade, responsividade e segurança. Para o atendimento de excelência dos indivíduos que viajam com este tipo de motivação torna-se necessário ampliar o conhecimento sobre os mesmos e adotar medidas efetivas para sua satisfação. / The quality in the hotel industry, in conformity to the guests perspective can be equal, lower or higher than they expected. To appraise this quality it is needed to establish attributes, measure and order them. This study intends to make a bibliographical research to find quality attributes in hotel services and after that, to test them among Ribeirão Pretos hotel guests. The objective is to contrast different needs of these business and leisure guests. For that, SERVQUAL Method it was used and required questioner applications to the citys hotel clients. This instrument compares the expectations and the perceptions of these two different types of costumers. The data obtained was statistically analyzed. The study has as aim either to leisure and business guests with distinct profiles of gender, income, travel frequency. When it comes to SERVQUAL comparative questions, it was concluded that leisure guests are very much satisfied with the hotels that they are lodged in town. Meanwhile, the study shows business guests that wish more than they find in these establishments. There are aspects to work on almost every dimension: tangibles, reliability, responsiveness and security. To have an excellence attend of individuals who travel with this kind of motivation, some increasement in knowledge about them and adoption of effective ways to measure for their satisfaction are necessary.

Purpose – To examine the relationship between outpatient service quality expectation, perception and their effect on satisfaction at Gauteng public hospitals. Problem - Gauteng Public healthcare facilities are perceived to be offering deficient and poor quality service to their outpatient clients. Methodology – The SERVQUAL questionnaire tool is used, it encompasses the six dimensional structures of quality. 406 outpatients at public hospitals are the respondents. Limitations – Data collection environment could have led to the collection of inaccurate data. Data collection errors could exist due to the fact that the field workers had to translate questions for the candidates. These limitations limit the conclusions that can be drawn on the study. Findings/implications – The majority of outpatient expectations are not met. Patients are dissatisfied with the overall service quality provided by their outpatient departments. This has the effect of making patients reluctant to attend such facilities and could lead to treatment non compliance.

Purpose – To examine the relationship between outpatient service quality expectation, perception and their effect on satisfaction at Gauteng public hospitals. Problem - Gauteng Public healthcare facilities are perceived to be offering deficient and poor quality service to their outpatient clients. Methodology – The SERVQUAL questionnaire tool is used, it encompasses the six dimensional structures of quality. 406 outpatients at public hospitals are the respondents. Limitations – Data collection environment could have led to the collection of inaccurate data. Data collection errors could exist due to the fact that the field workers had to translate questions for the candidates. These limitations limit the conclusions that can be drawn on the study. Findings/implications – The majority of outpatient expectations are not met. Patients are dissatisfied with the overall service quality provided by their outpatient departments. This has the effect of making patients reluctant to attend such facilities and could lead to treatment non compliance.