台灣中小企業佔總家數97%，為數眾多的中小企業以快速的反應，活躍於變化快且多的遽變環境。但小公司沒有大企業的資源及資訊，要如何洞燭先機、提早佈局，讓中小企業能順應時勢要求，讓我相當有興趣；所以針對此問題，作此研究。根據本研究分析，台灣市場成長趨緩，個案公司正打算前往海外進行市場擴充，有進一步成長的機會。所以建議個案公司進行產品線擴充，結合本身營造業的知識與外部相關資訊，尋找下一波可能的創新產品與服務。

The purpose of this thesis is to check the readiness of a medium size family company, H Biotechnology Company, for initial public offering (IPO). In recent, like most of small and medium size companies, H Company faces a bottleneck to grow due to difficulties of recruiting suitable elites as well as raising money from financing channels. Moreover, it is also not an easy task for an unknown medium size company to initiate transactions with big or foreign companies that did not have any cooperation experience before; however, it is the road a medium size company must take in order to grow well. Therefore, IPO is an option that H Company must take into consideration. Starting from preparation to IPO, the company will scan itself from bottom up thoroughly and make positive changes accordingly throughout the process. Once IPO successfully, there will be more chances and resources for the company to recruit talents and grow. Through preliminary scan in this thesis, hope to point out some parts that H Company has to improve in order to IPO in the near future.

對於結盟的建立而言，如何選擇夥伴是相當重要的議題。許多的學術研究著重於建立一些選擇夥伴的框架或準則，以求達到資源分享、節省成本的效果。在旅遊產業中，許多文獻舉出了意象建立的重要性，也點出了意象的有效建立有賴於企業體彼此緊密的合作，然而，較少研究探討如果要建立獨特且具有吸引力的意象效果，應該選擇那些夥伴才能到到目標。因此，本研究提出一系統化的方法能幫助使用者分析並找出合適的合作夥伴，以建立獨特且具有吸引力的意象。此一方法利用隱喻計算作為工具，嘗試找出創新的解決方案。本研究提出也提出一個系統架構，並輔以相關的演算法與情境來說明方法上的可用性。從理論上的觀點來看，本研究嘗試透過自動化的方式找出隱喻的意涵，並將之整合到一問題解決的方法上。從實務面來看，本研究提供了中小型企業一個有用的方法能幫助他們找到合適的合作夥伴。透過建立更高品質的夥伴關係，我們期盼在旅遊產業的中小型企業能夠進一步增加其競爭優勢、存活與獲利能力。此外，研究也發現，一個區域的意象多樣性直接影響到中小型企業透過合作來建立市場利基的可能性。 / Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners from the views of resource complement, cost reductions and knowledge sharing. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, we propose a systematic approach for service providers in tourism to identify appropriate partners to form alliances and build their attractive and unique images. This approach employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided and elaborated with algorithms and the system scenario. From the theoretical perspective, we attempt to excavate the meaning of metaphors from the web in order to propose a new frame of problem-solving. From the practical perspective, we provide SME owners with a useful approach for managing partner selection and attractive and unique image building. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability. In addition, the image diversity of a tourism destination is an important factor on market niche creation through alliance formation.