The intention of this business plan is to outline the creation of an internationally recognized education institute through its franchise of a world class set of chain schools that specializes in both supplementing a host country's national curriculum (cram school) and providing foreign language courses (language center). The consumer-side of this education institute will focus on the provision of its curricula, programs, products and services to pre-university ages and levels (PK-Grade 12) through the development of kindergarten, elementary, and middle schools and junior and senior level high schools. The franchiser-side of the business will focus on the provision of everything needed by a school to ensure that a franchisee can be customer centric with the consumer-side running at optimum efficiency and the lowest possible cost structure. Abraham Academic Academy is the Brand name of this education institution. It will function as the head-office and be responsible for the franchising obligations; franchising, curriculum and network development; and consultation, customer relation and student services development. All businesses and schools that operate within the franchise will adopt a portion of the name. For example, Abraham Academic Academy Kindergarten, Abraham’s Elementary Language Academy, Abraham Academic Academy Junior High School, Abraham’s Senior High Language Academy, Abraham Academic Academy Consultation Services and Abraham’s Student Services. Abraham Academic Academy plans to own and operate some of its own schools as well as sell franchises. In terms of the chain's local growth and expansion plans, Abraham Academic Academy has organic and aggressive models that are interlaced. A point of interest is the Abraham Academic Academy view on education in this chain school era, which explains their focus on acquiring bankrupt and struggling schools and bringing into the brand small, local, independently run schools with the promise of a brighter tomorrow through our network. Local for Abraham Academic Academy means Taiwan. We are going to begin our focus on Asia by starting operations in Taiwan. Our flagship school is to be located in a suburb of Taipei and will initially consist of kindergarten and elementary grade (1-6) school programs. The local curriculum of a specific school will be based on the public and private schools that exist in the vicinity of that Abraham Academic Academy school, which the majority of our students are expected to attend. Initially, our language program will only focus on the English language and its curriculum will parallel the Western K-12 systems used in Canada, America, and Australia. Our language curriculum will also embrace elements of the British and European education system encompassed in the international baccalaureate program. By having our language program focus on the Western K-12 system, we are in essence providing a service that is only available in a few of the elite schools in a Non-native English speaking country. The current vision of English as a second language (ESL) that is embraced by most language schools is very limited to a recreational sense of the language and is missing two important and practical applications that are crucial to a student’s development. First, to support a student, who in the future might make the transition to an overseas school through the provision of important knowledge already taught to local students there. Second, to provide a unique international view of the world to a student through subject matter that is neglected in both non-native English speaking national curricula and standard language school programs. Internationally, Abraham Academic Academy plans to expand from its base of operations in Taiwan by proceeding to China. From China we plan to begin going south into Vietnam and north into South Korea. By this time we expect to bring the Chinese Language into our language schools curricula. The world already recognizes that China will be an economic powerhouse by 2030, and trends already exhibit that Chinese language acquisition will become important in the future. Our intention is to utilize the schools in our network in Taiwan and China to obtain Chinese teachers and managers. We will provide our Chinese teachers with an exchange program and groom managers to either own or temporarily run schools in the new countries while implementing the Chinese language programs there. For the purposes of this business plan we intend to go over the long-term aspects of building the Abraham Academic Academy franchise, but focus on the immediate short-term opening of the kindergarten school.

There is no doubt that the world is more flat and people are more multicultural and movable than 10 or 20 years ago. If you take a look at my case, I am a Spanish who meet a Taiwanese in New York and now I am forming a family in Taipei. During my childhood I didn’t learn any other language than my two natives’ languages (Catalan and Spanish), I started to study English with 20 years and since then I am still struggling trying to improve my language skills (English and Chinese). However, there is a way to avoid my long learning journey. As thousands of studies demonstrated, learning a language as a kid is a lot easier and faster than as adult, the main reason is because the brain’s cognitive flexibility decreases with age. Living in Taiwan for more than 2 years, I realized the importance that the Taiwanese parents give to the early education of their children and specially to learn languages, mainly English. For example, last April I went to the Toddlers Fair in the World Trade Center in Taipei, it was astonishing see that 70% of the Area was focused on books’ subscriptions with a lot of bilingual books. Another fact is that in almost any street you can find an English cram school or an English kindergarten. During my research I found that there is a lot of competition about English kindergarten, but I also found that there is no competition regarding other languages kindergarten besides the French and German section of the Taipei European School, with a prohibitive price. The lack of competition for trilingual kindergarten, plus the recent inflow of people with Spanish background that came to Taipei recently due to the ICDF program, makes me believe that there is a profitable niche to exploit in a trilingual kindergarten. Based in my estimation and the information obtained through the contact with the Spanish Speaking Countries’ embassies the approximate number of children between 0 and 6 years with one Spanish Speaking parent is around 100 (around 20 Embassies in Taiwan with an average of 5 children per embassy). Our target would be acquire around 40% of this market and use it as a hook to attract Taiwanese families interested in a multicultural experience for their children and other foreign families (targeting North American) interested in helping their children to boost their language skills. Hola Baby Kindergarten is a local Taiwanese company with 34 employees, 9 of them foreigners, created to help Taiwanese children to understand and learn from other cultures and to arouse interest to learning languages. The school is planned to be located in Tianmu neighborhood in Taipei with three different departments (Chinese, English and Spanish), each one in a different floor with different cultural decoration and motives to create three different worlds. Furthermore, each Department works independently in deciding their own individual activities under a general curriculum and monitored by a Committee formed by all the departmental heads and the Director. The parents are given a wide range of flexible plans to choose for their children, part-time or full-time. They may choose just one language plan for their children (Chinese, English or Spanish) or they may choose bilingual or trilingual schedule. However, even if the parents choose the one language schedule their children will also have a daily involvement in activities with other departments and cultures with the activity “Explore New Cultures”. Other factors we consider important in our school are the involvement of the parents in the children education, through the “Saturday Family Activities”; and to build up confidence to have an outgoing and sociable child through the “Monthly Theater Activities” and a curriculum full of fun and sharing activities.