NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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目標行銷工具的應用-以C公司優惠券系統為例 / Targeting campaign tool study in C company- take couponing system as an example

高坤土 Unknown Date (has links)
英國TESCO導入CRM系統後，從激烈的競爭環境中脫穎而出，躍身為英國第一大零售商，南韓Homeplus在地鐵候車月台導入虛擬商店的成效也相當亮眼，回顧台灣零售業亦處於競爭激烈的情況，便利商店與量販店的密度在亞洲名列前茅，本研究以台灣家樂福為個案，探討家樂福顧客忠誠計畫中的目標行銷工具之效益。家樂福目標行銷工具-以優惠券系統為主體，透過優惠券系統開展新形態促銷活動的程序；因此本研究以優惠券系統出發點，探討創新、客戶服務、營運績效彼此間是否具有正向之影響。
目標行銷
優惠券系統
零售業

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