The purpose of this paper is to study financial structured products, and the marketing aspects in Taiwan market. In this paper, evidence from S Bank, I will study its market strategies and the performances in the field of structured product. A Structured Product also known as an Investment Deposit is linked with various underlying investment options to provide enhanced return potential. Under the structured products, there are a few alternatives available to the investors, Principal Guaranteed Structured Product and Yield Enhanced Structured Product. A Principal Guaranteed Structured Product enables investors to enjoy 100% principal protection if held to maturity with investment tenor to earn higher potential returns than conventional time deposits in accordance with the performance of linked assets.A Yield Enhanced Structured Product can offer the potential for a higher interest rate than available with other fixed term deposits. In compensation for the higher risks, due to being exposed to market risks, the returns are higher than the returns on normal deposits. The deposit will receive a higher rate of interest irrespective of what happens to the price movement of linked assets.