風水為中國民俗之一大特色，近年來更逐漸受到國人所重視，亦成為對不動產價格造成影響的因素之一。而方位更是風水因子中相當重要的一環，因此本研究以臺北市松山區之住宅大樓為研究對象，探討方位風水因子對於不動產價個的影響程度、不動產業者對於方位風水因子的減價加價態度及購屋者對於方位的選擇及喜好程度。以提供不動產相關業者及政府部門進行推案或估價時的調整，並作為一般民眾購屋時的參考。研究結果如下： 一、一般民眾認為好的方位為坐北朝南，方位的判定方式為房屋的座落窗或大片窗戶。 二、民眾於購買房屋或不動產專業人員於估計房屋價格時，面對好或不好方位的房屋時，認為其價格調整空間為一成以內 三、一般購屋者認為方位會影響其購屋意願及房屋的價格。而雖然購屋者認為好的方位可以提高房屋價格，且願意多花費一成以內的金額去購買方位好的房屋，但對於方位不好的房屋是否應有所降價卻感到遲疑，當面對方位不好的房屋價格下降時，大多數的購屋者仍表示不願意購買。 / Feng-Shui is the most special feature of China's culture. Recently, it’s become more and more important in our mind and it has become one of the effects to the real estate price level. Meaenwhile, direction-position is also the relative important factors to Feng-Shui. The real estate in Taipei Songshan distinct as my research target, we are trying to find out whether direction-position is the factor to effect real estate value. The house-solder attitude was raised or lowered the price toward the direction-Feng-Shui factor. The house-buyer has prefer to choose better direction-position. The house direction-position could be the market pricing information for transaction market and govement. Our research results are as follows: 1. People choice of good direction-Feng-Shui position is facing south/backing north, and the direction-housing is located in windows or large windows. 2. The direction-Feng-Shui position for house-buyer or real estate professionals has cut up its housing price range within ten percent. 3. People think the direction-Feng-Shui position will effect their willing to buy the house and housing prices. Although homebuyers think that a good position to increase housing prices, and willing to spend an amount of money to buy into a position within a good housing, However its not good for the position should be lower prices for housing. They are very hesitant when faced with bad directions and down the housing prices, meaenwhile, the most homeowners are still not willing to buy.