在這個顧客導向的時代，行銷的重心變成了顧客滿意、顧客服務。企業也開始體認到經營顧客關係的重要性，企業必須先瞭解顧客，認清顧客在市場上所尋找的價值，讓顧客感到滿意、與顧客建立良好持久的關係，企業才較能確保長期利潤。因此本研究試圖蒐集歸納過去與顧客滿意經營相關的文獻，發展出一顧客滿意經營模式，再以非主流音樂唱片公司為例，運用本模式探討個案公司顧客滿意經營活動的各個工作流程，將企業與顧客接觸的實點分為產品接點、設備與資訊接點、人員接點，一一檢視個案公司的作法，期能夠對於國內唱片產業對於顧客滿意經營活動規劃有所幫助。

本文將模糊理論的觀念，應用到時間數列分析上。研究重點包括模糊自相似度的定義與度量，模糊自迴歸係數的分析，模糊相似度辨識與自迴歸階次認定、模糊時間數列模式建構與預測等。我們首先給定模糊時間數列模式的概念與一些重要性質。接著提出模糊相似度的定義與度量，以及模式建構的流程。經由系統性的模擬與分析，我們建立階次認定的演算法則與認定程序。藉著詳細的演算比較這些類型的模糊時間數列。並以模糊關係方程式推導，提出合適的模糊時間數列模式建構方法。並利用提出的方法對台灣的景氣對策信號，及台灣結婚率建立模糊時間數列模式。最後，使用所建構的模糊時間數列模式對未來進行預測，以驗證所建構模糊時間數列模式的效率性與實用性。 / In modeling a time series the accuracy of various model constructions and forecasting techniques, certain rules and models are adhered to. Traditional methods on the model construction for a time series are based on the researchers' experience by choosing a "good" model, which will satisfactorily explain its dynamic behavior, from a model-base. But a fundamental question that often arises is: does the data exhibit the real case honestly? In this research we show how fuzzy time series construction be applied for this purpose. An order detection process for fuzzy time series is presented. Simulation has been used extensively to explore general properties of statistical procedures, and the approach is particularly useful in fuzzy time series construction. Statistical strategies typically consist of sequences of rules used repeatedly on the same data set. This paper is organized as follows: In Chapter 2 we will discuss about the definition of fuzzy time series as well as certain important properties. In Chapter 3, We use the similarity comparison process to decide the order of a fuzzy time series. Simulations and analysis with the results about various types of autocorrelation are experienced in Chapter 4. Finally, we apply our methods to three empirical examples, Taiwan business cycle index, marriage rate and numbers of students enrollment in Chapter 5. Chapter 6 is the conclusion and the discussion of future researches.