將台灣的泡沫紅茶產業模式引進英國 / Exporting the Taiwanese Tea Bar Business Model to the UK Market

The Goodies Booth will be a local, innovative and new concept inside one of the most prestigious universities in Managua, Nicaragua that will provide high quality beverage like the famous Bubble Milk Tea Juice which is based on tea and milk in an Asian style. We will use the recipes and syrups from Taiwan/ China for the preparation of our drinks. Our booth will be located inside the university campus, which will help to attract different segments from the variety of programs offered at the University and targeting people with a medium to high level of income. The target market is estimated at 6,400 people at this University. Our pricing strategy will be implemented by setting standard prices so that people get to know our product, our high quality beverages, and service and most important our penetration strategy the “ready to go or take away drinks”. The initial investment and working capital to start the business will be US$15,000; which will be funded from the owner’s capital and a bank loan. The Goodies Booth has a positive NPV of US $77,393.66 which indicates that the project is possible and can be a very profitable project in Nicaragua with a great chance of expansion.