本文以資料分析與深度訪談的方式，總共訪問了十一位台灣第一家電視台──台視員工，以瞭解面對內外在環境激烈挑戰下，台視視聽資料處在組織變革前後所發生的變化。本文主旨在說明台灣無線電視台在面對政治角力、有線電視瓜分市場、內部流程變革以及士氣變化對台視生存發展影響情形。研究結果顯示，受訪者均認為內部與外部環境變化，對台視影響已隨著收視率遽降與營收下滑而逐漸增強，高階經理人大幅異動與組織變革持續推動，更對台視傳統組織文化與人員士氣造成劇烈衝擊。台視過去四十年在政府保護下的獨佔與寡佔龐大利益隨著環境變異而改變，二千年總統大選結果台灣全面政黨輪替，媒體環境跟著重新洗牌，電視生態隨之調整，其中尤以政府掌握優勢股權的台視領導層變化最受矚目，新團隊繼任後重新定位台視為「多媒體、多頻道、多通路」的集團化發展，意圖打造台視媒體集團企圖不言可喻，於是擬定策略，全面進行組織變革，所獲回饋卻是高階經理人逐一中箭落馬，裁員減薪持續推動，收視率與營收則尚待提振的困境。 　本文雖然指出台視面對環境調整下的內外在矛盾衝突，但仍必須肯定無線電視台組織變革的必要性，只是變革方向的正確與否則待時間驗證。事實上，無線電視台組織變革討論至今尚未見具系統性研究，本研究之分析訪談不僅試圖填補過去研究的缺憾，也指出未來研究值得探討的方向。 / Through the method of data analysis and profound interview, this current study has interviewed eleven employees of Taiwan first television station － that is Taiwan Television Enterprise (TTV) in total to understand the visual and audio office changes of TTV that happen before and after the organization transformation under the intense challenge of external and internal environment. The purpose of the current study is to make a description of the changes affecting condition to TTV in facing political wrestling, the cable televisions that are divvying the market, internal procedures transformation and morale variation. The study result shows that the subjects think that the influence effect of internal and external environment towards TTV is growing stronger gradually along with the dropping of watching rate and gross earnings. The changes of the high-level managers by a wide margin and continuous advancement of organization transformation has caused intense impact to the traditional organization culture of TTV and employees morale even more. In the past four decades, under the government protection TTV has monopolized and was the only one who has the immense benefit, and this condition has changed along with the environment variation. The result of the Presidential Election in 2000 has caused the political parties of Taiwan to take turns in governing, and the mass media environment also reshuffles following the transformation, and the television ecology is adjusted according to it. Among them is the change of high-level managers in TTV of which the government is the largest stockholder, is receiving the largest attention. The incoming new team brings up the vision of “multimedia, multi-channel and multi-passageway”, it goes without saying that they have the intention to create Taiwan mass media group. Thus, they call the organization transformation into action on a large scale and the feedback they get is that one by one the high-level managers fall out of power, and the cutbacks in personnel and wages decrement is advanced continuously. Although this study has pointed out that the TTV is facing the internal and external contradiction conflict of environment adjustment, the importance of organization transformation is also undeniable. But the correctness of transformation direction still needs some time to verify. As a matter of fact, so far the organization transformation discussion of wireless television station still does not have systematic study. The analysis and interview of this current study not only attempts to make up the deficiency of the studies in the past, but also points out the discussion aspect that is worth to be studied in the future. Key words: organization transformation, organization culture, procedures transformation, internal and external environment