互動式英語學習環境 / This business plan presents an overview of the Cyber Village that serves as the product diversification strategy coping with technology and consumer’s behavior changes nowadays. The project concerns offering online English learning environment in the Taiwan market. The business plan begins with a brief summary of the project and the company, followed by a detailed description of the product features. The plan then provides a summary of the market analysis and thereby, the entry and growth strategies, along with pricing and sales strategies. The plan concludes with a project team introduction and the financial summary.

This business plan has been prepared to provide the reader with information about WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan, including business structure, company goals, projected growth, financial plan, start-up costs, an investment analysis and the industry trends. WTF (Wonderful Taiwan Flavour) Incorporation is a business entity that provides Taiwanese culture and goods in a restaurant business. It’s a brand new concept and I will bring Taiwanese culture along with this business to overseas, including China, Asia, America and Europe. I tend to re-shape Taiwanese culture with a contemporary, modern food and goods instead of a conventional ways. I’d like to bring these modern Taiwanese flavour to the world. Focused on quality food, good experience, good service, cultural environment and space to bring the joyfulness to our guests, WTF Inc. will be the first Taiwanese cultural theme restaurant export to overseas. WTF Inc. WTF is seeking seed capital of NT$ 7.12 million for initial company operations. WTF Inc. projects gross sales of NT$ 417.63 million and a net income of NT$94.3 million in year 5, with and NPV of NT$ 19.8 million, a payback within 18 months and an IRR of 84%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds.

The vitamin supplement industry is expected to grow by 4% a year through 2015 according to the Nutrition Business Journal (NBJ), with the vitamins and sports segments expected to grow even quicker. Healthy Life Inc. is an e-commerce nutrition supplemental company designed to become the market leader in Web based sales of naturopathic and homeopathic nutritional supplements. The company is located in Taipei, Taiwan. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams. Healthy Life Inc. will overcome these problems with an easy-to-use website and an efficient distribution system. In the next three years, Healthy Life Inc. intends to create to create an icon e-commerce brand through laser-focused marketing and will grow to $319,000 in revenue.

台灣纜繩滑水場營運企劃書 / The purpose of this document is to illustrate a highly successful investment opportunity in the area of sports entertainment, family attraction & lifestyle for Taiwan. This business plan proposes to build and operate the first Cable Wake Park, a water sports park in Taiwan, located in the South of Taiwan at Kaohsiung Lotus Lake. Estimated cost of total investment is US$ 1, 5 Mio. with an estimated 15.17 % internal rate of return on investment and a discounted payback period of 9 years. Core business of the startup company ‘Taiwan Wake Park Ventures (TWPV)’ will be the operation of the Cable Wake Park, the integrated pro shop for water sports & lifestyle products, hosting national and international events as well as the development of a profitable food & beverage (F&B) concept. Operational and technical Know How will be provided by the experienced management team of TWPV as well as the cableway supplier. The first Cable Wake Park shall be built at the Lotus Lake in Kaohsiung, a major tourist destination, within an area of approx. 4-5 ha. Once built a newly established company ‘Kaohsiung Wake Park Ltd.’ will be responsible for all aspects of operations, maintenance, sales & marketing for the duration of the site lease. Cable Wake Parks’ main anchor attraction is a unique overhead cable system that allows 7-8 waterkskiers/wakeboarders to be pulled at one time without the need for a boat. Wakeboarding/Waterski is a surface water sport which involves riding a wakeboard/waterski over the surface of a body of water. It was developed from a combination of water skiing, snowboarding and surfing techniques. Wakeboarding has gained popularity worldwide especially due to the innovation of the cableway which offers an environmental friendly solution to promote the sport and lifestyle to a wide range of the population. Riding obstacles in the water is very popular among young people and increases the attractiveness for spectators. Cable Wake Parks also various side-activities for a wide range of customers from 3 to 93 years old. Key customers are local population, school students, recreational people, sports enthusiasts, corporate groups and tourists. The business takes advantage of the growing population actively involved with water sports such as surfing and diving, as well as the recent development of an outdoor leisure lifestyle in Taiwan. International and national waterski/wakeboard competition, sport clubs, training courses for schools and sponsored events will help the overall marketing and promotion strategy. With more people enjoying cable waterskiing/wakeboarding our business will be more and more profitable. Marketing and Public relations possibilities are endless because of the uniqueness of the product. Cable Wake Parks represent a new lifestyle trend. There are over 200 Cable Wake Parks all over the world [1], over 70 cable installation in Germany alone, and more are on the drawing board in many countries. The project concept is based on long-term Know How and experience of world leading German cableway manufacturer and consultants. The International Olympic Committee has recognized Cable Wakeboard and already included it in the pre-Olympic group of sports. Total number of officially competing Cable skiers and Cable wakeboarders is approximately 360,000 worldwide [2]. Official national and world championships are arranged in 25 countries each year. The international promotion of the sport will support to grow our business and open future opportunities for Cable Wake Parks in Taiwan. Other cities such as Taichung and Taipei have already expressed their interest to build Cable Wake Park facilities and we see potential for franchise opportunities and future growth of Cable Wake Park Ventures Taiwan.

This thesis report presents the process which has been followed to develop an incorporation of wine restaurant project in Chinese market, and it will start the projection in Taiwan first. The goal of the thesis is to provide investors with clear information and concept of the development of this innovated business model in China in the respect of the wine culture. Bacchus is the god of the grape harvest, winemaking and wine, and also the god of ritual madness and ecstasy in Greek mythology. In western society, wine culture already existed for thousands of years and has become a daily common consumption. However, it is still in an infant era in Asian market, especially the Chinese market. Focused on wine culture and developing a new wine consumption experience, BWC Inc. will be the first restaurant to offer wine set in different themes, and meanwhile offer the matched food (tapas) set. Our value curve will be close to yet different from the existing premium western restaurant. It will also offer the function of lounge bar, which is friendly for the mass consumers. Through the business model, wine culture can be widely spread instead of being just an expensive entertainment for premium customers.

德式簡約輕食吧在台灣營運企劃書

The business plan is to establish a company organization in providing financial education training service to aged people to assist them in preparing their retirement (for pre-retired group), or improve the quality of the retirement life (for retired group). The main business scope is to develop a series of training courses with subjects from basic financial management concepts to advance topics, and introduce consultancy services (basic and premium) to customer. Besides that, regular forum and premium forum will be applied to as a tool to communicate with target audience. A SWOT analysis has been conducted to identify the macro and micro environment opportunities and constraints then. Base on the findings, a market research by performing 3-step screening process is carried with 3 parameters: demographic, education level, and geographic. The result shows that the pre-aged (55~64) group lives in Taipei city and New Taipei City is the most potential target market segment. Following the outcome of market research, a marketing mix in responding to the characteristics of the potential market is planned accordingly. Among items within the marketing mix, strategic alliances formed with financial institutes, mass medium, and other financial knowledge training centers are prioritized to be higher rankings due to the effectiveness and efficiency of resource leverage. A sensitivity analysis of financial plan by setting up three models of scenarios (pessimistic, expected, and optimistic) is performed next to determine the feasibility study of the financial outcome and break-even periods. To conclude the business plan, four requirements need to be achieved to reach the success:  More outside fund need to be introduced at start-up  Pay-off time of investments need to be shortened  Operation cost need to be minimized  Differentiation of services need to be created