NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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商標符碼消費行為之實證研究 / Empirical Study of Symbolic Consumption Behavior of Trademark

陳淑貞, Chen, Shu-Chen Unknown Date (has links)
本研究主要探討商標符碼消費行為的影響變數,試圖了解消費者進行商標符碼消費之動機及意圖,研究發現:消費者自我表達消費動機.消費者自我認同達成度.消費者社會化學習程度.品牌偏好度...對商標符碼消費行為有顯著影響.
商標
符碼消費行為
自我表達消費動機
自我認同形成理論
消費社會化學習
品牌好度
Trademark
Symbolic consumption
Self-expression
Self-identify
Social consumptin
Brand preference

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