This thesis combines the fundamental teachings of the IMBA program that are critical to the success of running a business: market research, accounting, corporate finance, and strategic management. The purpose of the study is to analyze Gi He Chen Environmental Technology Co. Ltd.’s performance in the past years and provide suggestions to its investors on the company’s health and growth potential. The research was done by interviewing with Gi He Chen’s Managing Director, Taiwan car recycling market research, literature reviews, comparing the company’s financial statements with a Taiwan IPO listed recycling company Super Dragon Technology Co. Ltd., and last but not least, Professor James Liu’s teaching of profit models.