每個女孩都有個夢想，希望某天能成為光鮮亮麗的鎂光燈焦點，擁有美好的物質生活。亞洲社會普遍有這種女子愛慕虛榮的現象，尤其以台灣最為風氣盛行。台灣過去的10年間，電視偶像劇如雨後春筍般地快速成長，儼然成為台灣電視收視群的最大戲劇種類之一。而大部分的這些偶像劇內容不外乎是講述某位平凡小女子與有錢有權的公子哥兒的偶然相遇，燦爛的交集為平凡的女子帶來人生的轉捩點。從無到有，從平凡百姓到坐擁榮華富貴，人見人愛的，已成為時下台灣年輕女性最喜愛的電視橋段，也同時投射出她們幻想成為劇中女主角的渴望。從2001年紅極一時的 『流星花園系列』 到2008年底剛剛落幕且創下台灣電視史上收視率最高的偶像劇 『命中注定我愛你』。這些偶像劇的成功在在顯示出台灣女性心理對平凡女麻雀變鳳凰的遭遇有極大的連結。 只要有需求，供給的市場就會浮現，aSTAR.com名媛網正是以台灣數百萬年輕女性福祉為出發點而創造出來的全新Web2.0 虛擬網路社群新概念。突破市面網路社群框架，開發史無前例的虛擬平台再搭配養成概念的線上社群互動設計，aSTAR.com名媛網將為台灣女性提供獨一無二的虛擬世界新體驗。透過各式機制和會員互動以及打造一間充滿獨特奢華的精緻空間，女性使用者現實社會中得不到的虛榮心和眾人目光將可在aSTAR.com名媛網上得到滿足。 詹宏志:『台灣還有再做100家網路上市公司的機會』。 aSTAR.com名媛網將會在台灣網路社群市場大放光芒，朝上市的終極目標前進。 / Every girl has a very dream, a dream that one day they will live a famously glamorous life with luxurious material-world satisfaction. This phenomenon of females pursuing vanity is especially evident in Asian countries, particularly in Taiwan. In past 10 years, there has been a rapidly growing surge of teen-idol dramas in Taiwan's television-show-making industry. The storyline of the majority of these idol dramas portrays one thing and one thing only and that is the story of a very ordinary girl falling in love with a life-turning rich and handsome young man and live a happily ever after life. From the nearly decade-ago Meteor Garden(流星花園) to the most recent television super hit Destiny Love(命中注定我愛你), they all share this very pattern and both received enormously high viewership from female audience. Where there is demand, there is supply. aSTAR.com is the solution to fulfill this inner wish of Taiwanese females. With an unprecedented Vanity Room Space concept and an interactive social networking platform, aSTAR.com is proud to bringing this brand new online social networking experience to Taiwan's audience. aSTAR.com users will be able to enjoy the fun of building up their very own virtual rooms with precious and exclusive collections for showcase and, at the same time, experiencing a series of interesting networking interaction with other aSTAR users to win the Socialite title. “Taiwan has room for at least a hundred more Internet companies' IPO,” a quote from Taiwan's famous Internet entrepreneur, Hung-Tze Jan(詹宏志). aSTAR.com, with its virtual space and socialite networking experience, will make big presence in Taiwan's Internet market and reach ultimate IPO goal.

目前網路上為了解決單身男女尋找配偶的問題，設計出一些網路交友平台。藉由速配機制，從茫茫人海中找出適合的另一半。本篇論文想要探討這些機制是否能夠達到最佳速配，使男女雙方找到適合自己的另一半。我們藉由模糊語意與軟計算技術，考慮以區間模糊數來計算兩者最小距離，以期達到最佳的男女速配。最後，我們改良Yahoo奇摩交友平台，並藉由實際資料來做模擬配對。由實證資料顯示，本研究方法，能將男女的速配度以更精確的數字呈現出來。 / So far, for the purpose of solving the problems of unmarried men and women who want to seek for spouses, people have designed some platforms for helping people make friends on internet. And from the “match system”, one can discover the suitable couple from the boundless huge crowd. But can these mechanisms attain the goal to reach the perfect match and find the another half? This paper use the fuzzy meaning and the soft computation technology to compute the minimum distance between two sets by trapezoid fuzzy number to make the suitability between men and women achieve the maximum.In the research designing part of the paper, we improve the Yahoo personals website in Taiwan, and we have the pals making by real data. From the research, we will find out that this way will help people choosing the pals who are close to everyone’s ideal spouse.

台灣寂寞商機的興盛，以及網路的蓬勃發展，使網路交友平台越來越熱絡，紛紛進入產業分食大餅，但並非各個網路交友平台皆能吸引龐大用戶的興趣，進而長駐於平台之內，使平台順利成長。有些網路交友平台缺乏自我特色，最終落得合併與收場的地步；然而，有部分擁有強烈特色與清楚定位的網路交友平台，不僅穩坐產業前幾名寶座，更是不斷自我成長，讓用戶與平台間的關係越趨緊密、密不可分，本研究試圖回答以下兩大問題： 一、 交友平台如何建立用戶專屬陷入成本，增加其對平台的黏著性？ 二、 交友平台企業如何創造對客戶的價值？ 為回答上述兩大問題，本研究依序分析平台機制設計、探討平台建立用戶信任感的因素、研究平台專屬資產的類型、以及平台創造顧客價值的層面，並根據分析結果，本研究針對實務與後續研究提出建議。本研究提出以下結論： 一、 網路交友平台的定位明確，掌握以定位出發的核心機制設計，衍生開發功能，善用插旗、築牆、圍城策略，環環相扣，能提昇用戶對平台的黏著度。 二、 網路交友平台善用社群策略，洞悉用戶網路外部性的運作，會提昇平台對用戶的價值，也會對企業成長產生正向回饋。 / With a view to business opportunity of single people and a flourishing Internet, it is getting great demand of online dating businesses in Taiwan in order to divide up the market. However, not every online dating business can arouse enthusiasm in their members, not to mention building up the stickiness of platform business. Some of them are lack of characteristics and it result in the condition of mergers and acquisitions, and even ending up their businesses in the long run. But some possess strong styles and clear position, they not only having good ratings but also make tighter relationship between members and themselves. Specifically, the present study tries to answer the following two questions: 1. How do the online dating business build up asset specificity cost and increase the customer stickiness? 2. How do online dating businesses make value creation? By analyzing the platform mechanism, this study concludes that: 1. The clear position of platform and mastering core mechanism, and making progress in developing interrelated functions can increase the customer stickiness of members toward online dating businesses. 2. Online dating businesses which are good at strategy of community and Internet externality can increase the platform value, and also have positive impact on the growth of platform business.