工業4.0自從被工業大國的德國提出後，不僅啟發製造業生產觀念的改變，更促進業者積極落實，並且如火如荼地在美、日、中國等製造業國家蔓延發展，美國提出”工業互聯網”、”中國提出”中國製造2025”、而台灣也提出”生產力4.0計畫”。因此，製造業生產之源的設備供應商更需積極投入工業4.0的發展。有鑑於此，設備供應商業者如何為其製造業客戶發展工業4.0，進而建立推動的策略與模式，進而利於設備供應商整體績效的提昇，即是本研究的主軸。 本研究不僅針對工業4.0進行文獻探討，並從個案公司營運現況、產業結構、工業4.0狀況等三方向進行分析，以其萃取其重要的關鍵要素，而期益於個案公司為其客戶推動工業4.0與推動策略與模式的建立，並利於設備供應商產業推動工業4.0研究領域之發展。

設備供應商在顯示器產業的市場競爭與策略: 以應用材料為例 / Flat panel display (FPD) is one of the most booming industries in the past decade. It shows everywhere in our life, such as TV, smartphone, laptop, car display, and public display. In the FPD plants, the manufacturing equipment is the critical portion to determine the performance of the production lines. Equipment suppliers combine advanced technologies into mass production tools, and eventually boost the innovation of information technology. In this thesis we will discuss about the market of display industry and the equipment market, followed by analysis of the strategy of equipment suppliers. We will use Applied Materials as the case, to see what their strategy to keep the leading position in the competitive market for over 20 years.