Currently many city dwellers are getting sick because of unhealthy city lifestyle such as living a night lives, being surrounded by a polluted environment and consuming contaminated food. As a result, healthy and green lifestyle is becoming a mainstream popular trend in Bangkok. People started to participate in extreme sport and especially purchasing organic food, and yet they still get even more sick. It is because they have wrong perception of organic food, so they still buy products such as hydroponic vegetable, injected hormone meat, and GMO harvest from normal supermarket. Although there are some green stores in the market, they still provide non-organic products, especially hydroponic vegetable. Modern Earth is a pure organic supermarket that satisfies health-conscious city dwellers’ hunger for authentic organic food and products as an ultimate tool to live a healthy enjoyable modern lifestyle. Modern Earth offers English literate staffs who can inform and answer both Thais and expatriates about organic agriculture understanding as well as our products. Organic bakery and coffee shop, bookstores, and organic-related product store are also available in our supermarket. We believe our supermarket is one of the solutions for todays unhealthy modern lifestyle.