建立網站以促進宏都拉斯的農產企業發展 / This thesis is both theoretical and pragmatic; it has the components of a business plan including concepts, proposals and theory to support the contents of each section. The subject of study is AGROBOLSA, which is a company with a commodity exchange system in Honduras and the most important goal of this paper is to examine the possibility to develop a new business line to generate revenues through online auctions, and at the same time facilitate the business process for agricultural producers and industrial companies. Research Motivation In Honduras, it is well known that cornering is one of the most important problems to solve in order to reduce prices and allow the producers to merchandise their products obtaining fair prices. Another important aspect to consider is the supply chain Management; both components define the prices to wholesalers and retailers in the Honduran domestic market, therefore I consider it is necessary to implement alternative business models through private companies; the emphasis is made on efficiency and Information Technology with the objective to modernize the market. I also would like to put into practice what I’ve learnt throughout my two years in the IMBA program. Research Objectives The objectives of this research are as follows: 1. Delineate a new supply chain structure within the Honduran agricultural market. 2. Implement online auctions in order to achieve higher levels of efficiency in the business process. 3. Improve the usage of Information Technology by companies in Honduras using both B2B and B2C model. 4. Utilize theoretical components to describe the methods and/or techniques utilized in the different sections of a business plan. Research Questions 1. How a re-engineering of the supply chain affect the demand of the end customers of agricultural products? 2. What’s the importance of introduce IT in the business processes? 3. To what extend the usage of online auctions would increase the interaction among customers and their profits? 4. Would the online auctions contribute to reduce costs of operation through simplified business practices? Methodology This thesis covers the sections of a business plan, marketing, research & development, operations, risks and finance. There’s a theoretical approach and/or explanations and applications of concepts in every section, thus the nature of this paper has the research component of a typical thesis and the practical focus of a business plan. The goal is to properly explain the usage of e-commerce related tools within agribusiness in Honduras. The limitations encountered while doing the research are a lack of financial information, specifically the financial statements of previous years, which weren’t available in order to make a forecast of the revenues in real economic terms. Therefore the financial section is composed of hypothetical pro forma statements with the objective to reflect the financial situation of the company. Outline This paper has all the basic components of a business plan and the necessary theoretical background in each section, the contents are organized as follows: 1. Marketing Strategy 2. Supply Chain Management 3. Research and Development 4. Operations 5. Risks 6. Finance 7. Conclusions 8. References 9. Appendix