現在的航空產業是一個高度競爭的產業。隨著全球化的來臨、競爭的增加、網際網路事業及相關觸及全球客戶之設備的發展。而電子購物的發展，及遠距服務可行性，使航空公司了解到將營運集中管理的綜效，能發揮更多的效益。藉由設立後勤支援平台，提供消費者一個簡單容易的銷售及服務渠道。 銷售與服務中心之于企業的地位日趨重要 ，在國際企業中更甚之。銷售與服務中心是企業在與消費者間搭建的橋樑， 它整合公司的資源， 提供公司及客戶相關的資訊。 並為公司蒐集有效消費行為資料。將顧客的要求調整到符合公司的政策。發展出各式的產品，並減少客製化的服務，能引導客戶消費於公司具利潤之產品政策。論文中，將以客戶管理與傳統傳呼中心為架構， 談及銷售與服務中心的演進， 對公司營運得貢獻， 何如去設立銷售與服務中心 本研究目的，是要以銷售與服務中心，去解決原組織銷售後勤作業不統一，公司資源分散 和 客戶資料不集中、不完整的問題。文中亦會完整說明它現階段性存在產業中的角色地位，及其階段性與未來使命 銷售與服務中心對於企業的最大貢獻，在於綜效和成本降低，並且讓企業給市場提供一個中央平台。它階段性任務將循企業電子商務的發展成為一個全方位的後盾，確保電子商務帶來的利潤及立即回應消費者的需求。企業更可進一步的從銷售與服務中心，取得有效的消費行為資料，以作為公司的營銷戰略方向，以反應市場的變化和以維持在直接銷售業務上的領先地位。 / The airlines industry is nowadays a highly competitive industry. Development of e-Purchase & the availability of distant services, airlines realized that Synergy, a centralization of the operation, can be expected even more. By creating a back-office support platform, airlines can provide a simple sales channel for their product with service. The Position of Sales & Service Center is becoming more and more important in the enterprises, especially in multi-national enterprises. Sales & Service Center is a bridge between Enterprises and customers. It integrates company’s resources, provides useful information to customers and company, and also collects and processes customer data for the use of marketing strategy or even new product development in order to reduce the tailor-made service and lead the customer to choose the designed products. In this research, it explain what Sales & Service Center is, descript the evolution of Sales & Service Center, the role and the contribution of Sales & Service Center to Enterprises and how to set up a Sales & Service Center in enterprises from the frame of reference of Customer Relationship Management and call center. The purpose of this research is to solve the problem of inconsistent service standard, a loose sales force organization and customer database not integrated in the enterprises. Per the theme of this paper, a complex discussion of Sales & Service Centre’s position will be explored then following by its future role within the enterprises. As result of Sales and Service Center’s role, Synergy and cost down are the benefits are the main benefits to a company by providing a central platform to the customers. And its periodical mission in the enterprises would follow the e-development to become its solid back-up to prevent the lost of E-commerce to reply the immediate needs from consumers. It would be also the source of company’s marketing strategic orientation with all the access of customers’ data base in order to react on the market’s change and strengthen its market position.