Koinobori, LLC is a koi carp farm that aims to provide high quality, show grade koi carp to the consumers in Central America as well as creating a community of koi carp enthusiasts in the region. Japanese colored carp, called Nishikigoi in Japan originated from the common carp raised as food fish by the rice farmers in Niigata Prefecture. Their symbolisms of long life and prosperity are very appealing, and their slow, peaceful movement inspires tranquility. Additionally, owning high quality koi carp symbolizes power, high economic status and other qualitative conditions. Koi shows are part of the culture in Japan, just as dog shows in the US. The fish-keeping hobby is the second most popular hobby worldwide, only bested by photography, with over 100 million hobbyists throughout the world. The Central American economy is growing steadily and the appeal for this hobby has been increasing over the years. With the aid of free trade agreements like the Central American Common Market (CACM); which was formed to facilitate regional economic development through free trade and economic integration, the conditions are met for the commerce of these precious koi carp. With alliances and relationships already made with mayor distributors in Japan and the demand in the region growing, Koinobori has all the opportunities to become a leader of this industry while in its infancy in the Central American region and to fulfill its initially stated objectives.