This thesis explores theories of postfeminism and discourses of “can-do” and “at-risk” girlhood as they are enacted in MTV’s teen pregnancy franchise, which I define as including 16 and Pregnant, Teen Mom, and Teen Mom 2. Specifically, this project examines how MTV frames the young mothers featured across this franchise as what I label “postfeminist failures.” Within its teen pregnancy programming, MTV exploits the shortcomings of the featured teen mothers. These failures include broken relationships, prison sentences, and subsequent pregnancy scares and pregnancies. Furthermore, these failures all stem from the teen mothers’ initial failure to adequately manage her sexuality, as evidenced by getting pregnant at age sixteen. These failures constitute much of the plot of MTV’s docu-dramatic series and have also spilled over into paratexts related to MTV’s franchise. I contest in this thesis that the rhetoric of postfeminist failure, first articulated and exploited in 16 and Pregnant, Teen Mom, and Teen Mom 2, is then reproduced in the franchise’s paratextual materials. These paratexts range from reunion shows hosted by Dr. Drew Pinsky to tabloid magazine coverage. I also interrogate the celebrity status of MTV’s featured teen mothers, especially those on Teen Mom and Teen Mom 2, and problematize publicity and fame rooted in the failure of these girls to adhere to normative standards of postfeminist womanhood. MTV’s teen pregnancy franchise is categorized as reality television, a genre derided by many scholars as lowbrow and devoid of substance. In order to combat these assumptions about reality television, particularly because this teen pregnancy franchise is promoted as educational for its audience, MTV has fostered strategic partnerships with The Kaiser Family Foundation’s “It’s Your (Sex) Life Campaign” and The National Campaign to Prevent Teen and Unplanned Pregnancy. Through these partnerships, MTV has infused its reality content with pathways to information-rich websites about contraceptives and pregnancy prevention sponsored by each non-profit. Through analyzing these partnerships and cultural discourses surrounding teen pregnancy, I question the assumption by many proponents and critics of the franchise that the content must either be educational for its viewers or purely entertaining programming. / text

In this paper I mapped the connections between historical discussions of deviant motherhood and how it provides context for MTV’s 16 and Pregnant. The connections I’ve made with media and government shows that they both are informed by the same ideologies that define young, single, mothers on welfare, and mothers who use crack as deviant. Since a deviant perspective informs government policies and media representations, consequently women are depicted as the source of deviancy degrading society with their “immoral” and “deviant” behavior. By revealing and analyzing these connections I have shown that the legacy of the Moynihan Report is still present in how teen mothers are represented on 16 and Pregnant.