This thesis explores theories of postfeminism and discourses of “can-do” and “at-risk” girlhood as they are enacted in MTV’s teen pregnancy franchise, which I define as including 16 and Pregnant, Teen Mom, and Teen Mom 2. Specifically, this project examines how MTV frames the young mothers featured across this franchise as what I label “postfeminist failures.” Within its teen pregnancy programming, MTV exploits the shortcomings of the featured teen mothers. These failures include broken relationships, prison sentences, and subsequent pregnancy scares and pregnancies. Furthermore, these failures all stem from the teen mothers’ initial failure to adequately manage her sexuality, as evidenced by getting pregnant at age sixteen. These failures constitute much of the plot of MTV’s docu-dramatic series and have also spilled over into paratexts related to MTV’s franchise. I contest in this thesis that the rhetoric of postfeminist failure, first articulated and exploited in 16 and Pregnant, Teen Mom, and Teen Mom 2, is then reproduced in the franchise’s paratextual materials. These paratexts range from reunion shows hosted by Dr. Drew Pinsky to tabloid magazine coverage. I also interrogate the celebrity status of MTV’s featured teen mothers, especially those on Teen Mom and Teen Mom 2, and problematize publicity and fame rooted in the failure of these girls to adhere to normative standards of postfeminist womanhood. MTV’s teen pregnancy franchise is categorized as reality television, a genre derided by many scholars as lowbrow and devoid of substance. In order to combat these assumptions about reality television, particularly because this teen pregnancy franchise is promoted as educational for its audience, MTV has fostered strategic partnerships with The Kaiser Family Foundation’s “It’s Your (Sex) Life Campaign” and The National Campaign to Prevent Teen and Unplanned Pregnancy. Through these partnerships, MTV has infused its reality content with pathways to information-rich websites about contraceptives and pregnancy prevention sponsored by each non-profit. Through analyzing these partnerships and cultural discourses surrounding teen pregnancy, I question the assumption by many proponents and critics of the franchise that the content must either be educational for its viewers or purely entertaining programming. / text

abstract: Research literature and popular press articles were reviewed to uncover the influences and viewer pleasures received from watching reality television. A close semiotic analysis of the reality television program, Teen Mom, was conducted. The semiotic analysis looked at the characters, the structure of the show, and the show's use of graphics and audio to understand the show's influences on viewers. An analysis of the Teen Mom website and online forum was also conducted. Seventy-one viewer posts and 403 viewer responses were analyzed to uncover viewer reactions to the show. The results were significant in three ways. First, the producers of the show claim the show is meant to educate viewers on the effects of teen pregnancy. The analysis found that while the show sends educational messages, it also contradicts itself by glamorizing teen pregnancy. Second, the analysis of the online forum revealed the formation of close online communities among Teen Mom viewers. Third, the website analysis provided evidence of viewer pleasure resulting from voyeuristic and social comparison tendencies. It is plausible that Teen Mom viewers engage with the show for the opportunity to observe parts of other people's lives they would not normally be permitted to see. At the same time, viewers evaluate themselves in comparison to the Teen Mom cast members. / Dissertation/Thesis / M.A. Communication Studies 2012