Real estate development (RED) businesses are critical to closing the housing deficit gap in Nigeria. The purpose of this multiple case study was to explore the strategies that successful business managers used to improve and sustain their business performance in Nigeria. The 7FE business process management framework was the conceptual framework used. Primary research data were collected through semistructured interviews held with a purposive population sample of 5 business managers who successfully improved and sustained their business performance in the Nigeria real estate sector. Secondary data were collected from company and public documents and extant literature. Data were analyzed using computer-aided data analysis software and methodological triangulation. Ten emergent themes were identified: business strategy; commitment to quality and building trust; industry and market research; training and knowledge acquisition; innovation and reward systems; operational effectiveness and project portfolio management; minimizing costs and financial leverage; marketing, promotions, and strategic partnerships; measuring business performance and assessing strategic success; and change management and documenting lessons learned. The implications of this study for positive social change include the potential to increase the number of sustainable RED businesses in Nigeria, providing more employment, housing for more people, offering better living conditions, improving quality of life, and contributing to both local and national economies.