Graphic design has throughout history been affected by disruptive technologies, every technical advancement within the industry has led to a need for adapting in order to stay relevant. The biggest disruptor within the industry today is without doubt artificial intelligence. AI has already changed the workflow and design processes, and it is evident that AI is here to stay. This emerging technology has the potential to further revolutionise the creative process by providing designers with new tools and techniques to enhance efficiency and improve quality of their outputs. However, many uncertainties and concerns persist regarding how AI will impact the design profession and the space for human creative abilities. This essay aims to contribute to the ongoing discourse surrounding the role of AI in the creative industry through a thematic literature review. The findings of this study disproves the notion that AI poses a threat to creativity and emphasises the perpetual need for human expertise in a design process. This research underscores the value of human creativity and highlights how AI can complement and empower designers rather than replace them.