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Barriers to HIV/AIDS protective behaviour among African adolescent males in township secondary schools in Durban, South Africa.Tillotson, Jonathan D. 28 May 2013 (has links)
This exploratory qualitative study investigates possible barriers to HIV preventive behavior amongst
Zulu-speaking, black adolescent males, aged 15-23, in township secondary schools in Durban, South
Africa. Perceptions, attitudes, beliefs, and practices concerning HIV prevention and transmission are
elicited using semi-structured focus groups and mixed open-ended and closed-ended questionnaires.
Thematic analysis of the data is used to identify possible barriers to protection. Issues specifically
investigated are condom use and multiple sexual partners. Belief in the ability to choose uninfected
girlfriends, a distrust of and misperceptions about condoms, the importance of trust to a sexual relationship,
false optimism engendered by fast-spreading myths about cures, and skewed risk perception engendered by
conspiracy theory narratives and overestimation of the severity of the epidemic were found to be possible
barriers to protection amongst males and controlling the spread of HIV. A discussion of these barriers
ensues the results. / Thesis (M.Dev.)-University of Natal, Durban, 2001.
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HIV/AIDS education and lifeskills training : a need in the corporate world/workplace in the WCP study projectMminele, Monanana Margaret 04 1900 (has links)
Thesis (MPhil)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: HIV/AIDS has been seen as a thorn in the Corporate World's flesh. It is destroying
the workforce like a swarm of locust on a wheat field. The Government Departmental
Sectors are no exceptions. This paper has been written after a through project that
was undertaken at the Department of Transport and Public Works in Cape Town. It
was found that there is a great need for HIV/AIDS Education and Life skills Training
amongst all Government Departments. The objectives of the researcher were also
based on the ILO's document and our South African Labour Law. The employees at 7
(Seven) District Offices were educated and workshoped on HIV/AIDS Education. It
was impossible to have all three Employee Assistant Programmes conducted within 7
(Seven) months of the project. The programmes for HIV/AIDS Education and
Training entailed Pre-Awareness, Awareness and Post-Awareness. Only the Pre-
Awareness programme was completed with a bit of Awareness was covered. In the
workplace situation, time means money and it seems as if less time is allocated to the
health part of the employees. Common and better methods in facilitating for
HIV/AIDS Education and Trainings were by "Cascade Model, On-Job-Training
(OJT) or Front Line Training (FLT) and Workshop Sessions" seem to be more
appropriate, yielding better communication skills between the employees and
employers.
A simple questionnaire was constructed on the basis that the sample group was
workshopped. The response was great and constructive comments were received from
the employees, for example a question was "Do you find it good to celebrate the 09th -
15th February: Condom Week; 16th May: International AIDS Candle Memorial Day
and 01st December: World AIDS Day"? Answer: YES - It creates awareness and
unites people for the same course. It became interesting to the researcher in noticing
how HIV/AIDS Education and Life Skills Training(HAELST) is very much needed in
both Corporate/Private Sectors and Government Departments.
In conclusion, recommendations are suggested to all Government Departmental and
Private Sectors in HIV/AIDS Education and Training. The ball remains in the
Corporate World to apply them as a tool to avoid loosing well qualified and skilful
employees because of HIV/AIDS. / AFRIKAANSE OPSOMMING:
Die doel van hierdie navorsing was om die noodsaaklikheid van opleiding aan
regeringsinstansies in MIV/Vigs en lewensvaardighede te beklemtoon. Die studie het
op die Departement van Vervoer en Openbare Sake gefokus. Werknemers van 7
distrikskantore het werkswinkels in die verband bygewoon. Die werkswinkels het
hoofsaaklik op voor-bewustheid, bewustheid en na-bewustheid van MIV/Vigs
gefokus. Die data is deur middel van ‘n vraelys ingesamel wat die proefpersone na
afloop van die werkswinkel voltooi het.
Dit is bevind dat daar ‘n geweldige behoefte vir MIV/Vigs en lewensvaardigheid
opleiding by privaat- sowel as regeringsinstansies is. Die aanbeveling is dat die
instansies hul werknemers in die verband moet oplei op te verhoed dat hul
gekwalifiseerde en vaardige werknemers as gevolg van MIV/Vigs verloor.
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Factors affecting the implementation of HIV/AIDS awareness programmes in universities : a case study of selected university in Eastern Cape Province - South AfricaIbrahim, Seriki Idowu January 2015 (has links)
Many studies have been carried out on Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS). Despite these giant stride (HIV) and (AIDS) have remained a great threat to human existence across the globe. Studies have shown that South Africa has the largest number of people with (HIV) and (AIDS) in Southern Africa. This study examined the factors influencing the implementation of (HIV) and (AIDS) A quantitative research design was adopted in the study. Two hundred and fifty nine subjects were involved in the study (259) this consisted of the University of Fort Hare Alice Campus in Eastern Cape Province. Five hypotheses were generated and tested in the study at 0.05 alpha levels. This study made use of descriptive and hypothesis testing analysis. Descriptive statistics such as the mean, mode, median and the frequency distribution graphs were also used. The study also revealed that there are factors influencing the implementation of HIV/AIDS awareness Programmes at the university of Fort Hare Alice campus F = 9.233, df = 4, 247 and p-value = 0.000, The University of Fort Hare do effectively implement HIV/AIDS policies and programmes. F = 10.765, df = 4, 247 and p-value = 0.000 . There are factors affecting the implementation of HIV/AIDS policies and programmes at university of Fort Hare Alice campus F = 2.207, df = 4, 247 and p-value = 0.069, There are significant difference on the factors affecting the implementation of HIV/AIDS policies and programmes within university Fort Hare Alice campus Chi-square statistic test: = 84.035, df= 16 and p-value = 0.000 (Pearson Chi-square), There are ways to improving the implementation of HIV/AIDS policies and programmes in university of Fort Hare Alice campus. F = 9.233, df = 4, 247 and p-value = 0.000, However, this study recommended that there is need to review the existing policy on (HIV) and (AIDS), the incorporation of (HIV) and (AIDS) awareness programme in the first year curriculum.
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Factors that affect and influence condom use among young black men during sexual intercourseJanuary, Sandra Long January 2017 (has links)
A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Arts in Development Studies, 2017 / HIV/AIDS is a social epidemic that continues to impact the lives of countless young people in Southern Africa and possibly poses one of the biggest threats to adolescent health and sexuality; and is one of the main challenges faced by youth in their transition to adulthood. However, despite the fifteenth year running of the South African government’s HIV/AIDS programme, prevalence rates continue to increase annually pointing to disjuncture between government intervention and the causal mechanisms involved in the spread of HIV/AIDS. Furthermore, literature on men’s sexuality in Southern Africa remains embedded within a ‘predatory masculinity and female vulnerability’ paradigm which results in a gendered analysis of HIV/AIDS and a side-lining of the male perspective which then places young men at a high risk of HIV infection. Therefore, in an attempt to understand the disconnect between literature and high prevalence rates; and to contribute to a better understanding of men’s health and sexuality, a qualitative study using focus group discussions and in-depth interviews was conducted amongst young black heterosexual men (19- 25 years old) to discover the factors that determine condom use among young men living in an RDP housing settlement in Daveyton on the East Rand of Johannesburg.
The research findings show that condom use in the sample is predicated upon the young black heterosexual men’s definition of masculinity, the nature of the sexual relationship and sexual partner, and – to a lesser extent - the social accessibility of the condom. As they move from adolescence to adulthood, there is a transition of their understanding of masculinity from one characterized by promiscuous sexual behavior where the use of condoms is seen to diminish the degree of one’s masculinity, to a masculinity fostered by responsible sexual behaviour and accompanied by condom use. The study also found that young men expressed a distance from the supposedly hegemonic view of violent masculinity and male dominance in sexual relationships and that the search for love and the ability to provide for one’s partner was what was most valued in young men’s self -conception of masculinity and sexuality. This then negatively impacted condom usage in romantic relationships as such relationships were perceived to contain less risk and it was assumed that they are predicated on trust; positing love as the biggest barrier to condom use. Furthermore, the study found that although condoms are physically and economically accessible, they are not socially accessible due to the stigma attached to sexual activity among adolescents – which results in a barrier to condom usage. Therefore, findings suggest that the
government’s condom promotion programmes - based on the tenets of education (on the subject of pregnancy and sexually transmitted diseases) and physical accessibility of condoms - are largely inconsistent with the factors that determine condom use among young men. This implies that there is a need to develop tailored condom promotion programmes targeted at male sexuality / XL2018
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Empirical examination of decision making core technology adoption theory to explain youth preferences for HIV preventive actionsShongwe, Njabulo Samson Melusi 03 October 2014 (has links)
Submitted in fulfillment of the requirements for the degree of Master of Technology,
Information Technology, Durban University of Technology, Durban, South Africa, 2013. / This study reports on the application of decision making core technology adoption theory to empirically examine youth preferences for Human Immunodeficiency Virus (HIV) preventive actions. In order to contribute to the open discourse on whether technology adoption rate is higher for male or female, goal desire, goal intention, action desire and action intention elements of decision making core theory were tested. A mobile health information system was implemented as an HIV information disseminating tool and used for experimentation to determine adoption by youths. A dataset of 118 pupils from two high schools was used for pilot investigation. A dataset of 292 undergraduate youths aged 10-24 years from two universities in South Africa was generated to validate the research model. The Partial Least Square (PLS) analytic modelling technique was used to determine the predictive power of decision making core model from the input dataset. Results of experimentation show that regardless of the gender youth accepts to use mobile information system to access HIV information. The predictive power of the decision making core model was found to be independent of gender factor, which was also not found to moderate the relationship between Perceived Behavioural Control (PBC) and action intention. In addition, gender was not found to moderate the order of importance in factors that predict youth preferences for HIV preventive action. PBC, action desire and goal desire were selected as the most important predictors of HIV preventive actions. The factor of action desire was found to mediate the relationship between PBC and action intention such that the mediation effect was stronger for male youth (68%) than for female youth (19%). Finally, the decision making core model better predicted youth preferences for HIV preventive actions as compared to two models based on Theory of Reason Action (TRA) and Theory of Planned Behaviour (TPB).
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"Living in two worlds" : optimizing our indigenous knowledge systems to address the modern pandemic, HIV and AIDSNyawose, Theobald Zwelibanzi 15 November 2013 (has links)
Submitted in fulfillment of the requirements for the Degree of Doctor of Technology: Education, Durban University of Technology, 2013. / This thesis focuses on the alarming situation of the rate of HIV infection which is escalating every day in South Africa, and what can be done to address the rate of HIV infection. Much has been tried to curb this escalation, but all efforts have had little effect. This concerns me deeply. So I have looked at the problem from the perspective of education.
I have personally experienced how Zulu indigenous knowledge, in the form of traditional modes of Zulu sexuality education, was used in the past to address the problems of sexually transmitted diseases, and pregnancy before it was sanctioned. I have seen that the rituals performed as part of traditional Zulu sexuality education have been effective.
I believe that indigenous knowledge systems in the South African context refer to a body of knowledge embedded in African philosophical thinking and social practices that have evolved over thousands years. Indigenous knowledge systems acknowledge the rich history and heritage of the people as important contributors to nurturing the values and norms in society, and so form the basis of education for the people. I believe that our indigenous knowledge systems according to the dictates of rites and rituals observed by our forefathers can play a major role in the (sexuality) education of our youth, and can optimise our efforts to fight against the HIV and AIDS pandemic.
This study focuses on the adolescent stage. Adolescence is a phase of discovery and experimentation in which young people develop new feelings, which (coupled with physical maturing) lead to exploring new behaviors and relationships, including sexual behaviours and sexual relationships. Therefore, I believe that adolescents should be targeted because they are just beginning to face social situations in which their decisions and actions about their sexual behaviours and sexual relationships will determine their
future. In addition, adolescents are – or should be – school going, so they can be influenced by what is in their school curriculum.
I have made suggestions about how the Life Orientation Grades 10—12 curriculum can be used to include traditional sexuality education for this purpose. In doing so, I do not suggest that all South African school going teenagers should perform the traditional Zulu rituals, but I am suggesting that the revival and adaption of traditional modes of sexuality education in all cultures could be helpful in the fight against the HIV and AIDS pandemic. I use the Zulu traditions because they are the traditions with which I am familiar.
I have carried out this study to promote the use of Zulu traditional sexuality education to curb the rate of HIV infection among young Zulu people. I believe that this traditional method, if it is used optimally, can reduce the rate of infection and the speed of mortality, as well as the problem of early pregnancy among our Zulu youth, in South Africa. / National Research Foundation
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A qualitative study generating an item pool for a scale that measures negativity experienced by HIV/AIDS lay counsellorsVan der Westhuizen, Sune 04 1900 (has links)
Digitized using a Konica Minolta 211 PCL scanner at 300 dpi. / Thesis (MA (Psychology))--University of Stellenbosch, 2006. / Please refer to full text for abstract.
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Assessing behavioural intention of small and medium enterprises in implementing a HIV/AIDS policy and programmeParsadh, Adrian 04 1900 (has links)
Thesis (MA) -- University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The relentless progression of HfV /AIDS epidemic has made it imperative that measures are
put in place to minimise its impact on Small and Medium Enterprises (SME). mv is set to
have a significant effect on every facet of the population, and SME is not immune.
Business is likely to feel the impact ofmv/AIDS epidemic through reduced productivity,
increased absenteeism, increased staff turnover, increased recruitment and training costs,
increased cost of employee benefits and poor staff morale. One of the interventions is to
implement a mv/AIDS policy and programme, yet a literature search showed that
psychological studies of SME in implementing a mv/AIDS policy and programme are
limited. The present study utilised the model of the theory of planned behaviour (Ajzen,
1985,1988, 1991), which is an extension of the theory of reasoned action (Fishbein &
Ajzen, 1975; Ajzen & Fishbein, 1980). Intention to implement a mv/AIDS policy and
programme was predicted by the theory of planned behaviour constructs such as attitude,
subjective norm and perceived behavioural control. The theory of planned behaviour was
found to be useful in assessing behavioural intention of SME in implementing a mv/AIDS
policy and programme. These findings indicate that implementing an intervention like a
mv/AIDS policy and programme by SMES is a behavioural intention motivated by
attitudes, subjective norms and perceived behavioural control. / AFRIKAANSE OPSOMMING: Die meedoënlose progressie van die HIVNIGS pandemie het dit gebiedend noodsaaklik
gemaak om maatreëls daar te stelom die impak daarvan op klein en medium
sakeondernemings te minimaliseer. HIVNIGS sal 'n beduidende uitwerking hê op alle
vlakke van die bevolking. Klein en medium sakeondernemings is geen uitsondering nie.
Die uitwerking van die HIVNIGS pandemie sal tot gevolg hê 'n afname in produktiwiteit;
'n toename in personeelafwesigheid, personeelomset, personeelwerwing en -
opleidingskoste, personeelvoordele; en swak personeel moreel. Een manier om die
probleem aan te spreek is om 'n HIVNIGS beleid en program te implimenteer.
Ongelukkig toon literêre navorsing dat psigologiese studies van klein en medium
sakeondernemings om 'n HIVNIGS beleid en program te implimenteer, beperk is.
Dié navorsing steun op die teorie van planmatige gedrag (Ajzen, 1985; 1988; 1991), wat 'n
verlenging is van die teorie van beredeneerde optrede (Fishbein & Ajzen, 1975; Ajzen &
Fishbein, 1980). Die oogmerk met die implimentering van 'n HIVNIGS beleid en
program is bepaal deur die teorie van planmagtige gedrag soos waargeneem in
geesteshouding, subjektiewe norme en waargenome beheerde gedrag. Daar is gevind dat
die teorie van planmagtige gedrag nuttig is om die oogmerke en optrede van werknemers in
klein en medium sakeondernemings te bepaal met die implimentering van 'n HIVNIGS
beleid en program. Hierdie bevindings toon dat die implimentering en tussenkoms van 'n
HIVNIGS beleid en program by klein en medium sakeondernemings'n gedragsoogmerk is
wat gemotiveer word deur geesteshoudings, subjektiewe norme en waargenome beheerde
gedrag.
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Assessing the micro-economic impact of HIV/AIDS on a South African pharmaceutical manufacturer as well as evaluating their policy on HIV/AIDSLudick, Christopher Vernon 03 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: HIV infection has increased sharply in SA over the past decade, from almost zero to a
level where between 4-6 million citizens are estimated to be HIV positive (i.e. around Il
percent of the total population). Given the considerable lag and link between the HIV and
AIDS epidemic, the mortality consequences of this exponential increase in HIV infection
over the 1990s are more or less matter-of-fact over the coming decade; even drastic
interventions can do little to avoid this reality, albeit possibly impactingfurther beyond.
The health care industry, and more specifically the pharmaceutical industry, is the only
industry that can have a direct impact on the outcome of the epidemic in terms of
provision of antiretroviral drugs. More importantly, the decision by multinational
companies to provide voluntary licensing to local SA pharmaceutical manufacturers for
the manufacturing of generic ARVs has gone a long way into achieving the World Health
Organisations' objective of providing an ARV cocktail for less than $1,00 per day.
The mam aim of the study is to establish and study the micro-economic effect of
HIV/AIDS on a South African pharmaceutical manufacturer and to evaluate their
HIV/AIDS Policy with the framework of the mV/AIDS & SID Strategie Plan for South
Africa 2000-2005.
Both qualitative and quantitative methods were used to obtain data from various key
informants, manufacturers and market survey companies. The analysis of quantitative
data was done using Excel software and a descriptive analysis method was used to
interpret the data.
The key findings from the study are that Aspen Pharmacare will experience a 20,8 %
HIV prevalence rate in 2005, which will progressively increase to a 25,6 % level in 2015.
This prevalence level will be severely experienced in the skilled, semi-skilled and
unskilled employment of the company during the 2010 period and will start to stabilise in
the latter part of 2015. The AIDS prevalence in the company will increase from a 2,0 %
level in 2005 to a 4,4 % level in 2015. This increase is largely due to the increase in the
prevalence rates in the semi-skilled and unskilled employees. At a senior management level the forecasted number of employees that will have clinical AIDS after 2010 is
between 6 and 8. This clearly indicates that mv/AIDS prevalence at this level is
independent of race and is lifestyle dependent.
If the company were to have the full responsibility for the provision of benefits, based on
the current expected employee benefit structures, the direct cost to company would add
10 % to salary and wages by 2005 and around 20 % by 2010. Indirect costs to company,
such as recruitment and training, increased labour turnover, lost skills and intellectual
property, etc. are estimated to be 2,5 % by 2005 and 5 % by 2010.
With the high HIV/AIDS prevalence rates, especially amongst the unemployed,
companies will have to carry the costs of their mv/AIDS patients for longer and register
then with Aid for AIDS when it becomes too costly. More importantly employers will
have to investigate the cost implication of assisting employee dependents, as this will
have a direct impact on the morale of the employees.
Aspen Pharmacares' mv/AIDS Policy goes beyond the requirements of the mv/AIDS
Strategic Plan for SA in terms of the legal and social requirements. The company also has
a Corporate Social Investment division that assists many NGOs, clinics, hospitals and
communities.
Based on the intellectual property, the pharmaceutical competencies and the continuous
dialogue that exists between the pharmaceutical industry and the department of health,
the researcher concludes, that pharmaceutical companies have an advantage over nonpharmaceutical
companies in dealing with the mv/AIDS issues.
The paper concludes by suggesting recommendations that companies can adopt to ensure
that their mv/AIDS policy can form a significant component of their skills retention
strategy. / AFRIKAANSE OPSOMMING: MIV infeksie het skerp gestyg in SA oor die laaste dekade, vanaf amper geen tot 'n vlak
waar tussen 4-6 miljoen inwoners beraam word om MIV positiefte wees (minstens 11%
van die totale bevolking). Gegee die aansienlike vertraging en skakel tussen die MIV en
VIGS epidemie, word die eksponensiële toename in die sterfte syfer as gevolg van MIV
infeksies gedurende die jare negentig as vanselfsprekend aanvaar in die komende dekade.
Selfs ingrypende veranderinge kan min doen om hierdie katastrofe te keer.
Die gesondheidsorg industrie, en meer spesifiek die farmaseutiese industrie is die enigste
industrie wat 'n direkte slag kan slaan om die uitkoms van die epidemie te beinvloed, in
terme van voorsiening van antiretrovirale medisyne. Die besluit van die multinasionale
maatskappye om vrywillige lisensiëring aan plaaslike farmaseutiese maatskappye te bied,
vir die vervaardiging van generiese antiretrovirale medisyne, is een stap vorentoe om by
die doelwit van die Wereld Gesondheidsorg Organisasie se doelwit van die voorsiening
van 'n daaglikse toediening van antiretrovirale medisyne van minder as $1.00 per dag.
Die primêre doelwit van hierdie projek is om te bepaal wat die mikro-ekonomiese effek
van MIV/VIGS op 'n Suid Afriakaanse farmaseutiese vervaardiger is en hul MIV/VIGS
beleid te evalueer binne die raamwerk van die MIV/VIGS en SOS Strategiese Plan vir
SA 2000-2005.
Beide kwalitatiewe en kwantitatiewe metodes is gebruik om data te verkry vanaf verskeie
bronne, vervaardigers en marknavorsings maatskappye. Die kwantitatiewe inligting was
geanaliseer deur gebruik te maak van "Excel" sagteware en 'n beskrywende analitiese
metode was gebruik om die data te interpreteer.
Die hoof bevindinge van die studie is dat Aspen Pharmacare 'n MIV infeksie vlak van
20.8 % in 2005 sal ondervind, wat progressief sal toeneem tot 25,6 % in 2015. Hierdie
infeksie vlak sal in die geskoolde, semi-geskoolde en ongeskoolde arbeid die ergste
voorkom gedurende die 2010 periode en sal dan stabiliseer in die latere gedeelte van
2015. Die VIGS infeksie vlak in die maatskappy sal toeneem vanaf 2,0 % in 2005 tot 'n 4,4 % in
2015. Hierdie toename kan toegeskryf word aan die toename in die infeksie vlakke van
die semi-geskoolde and ongeskoolde arbeid. Op die senior bestuurs vlak word beraam dat
tussen 6 en 8 werknemers VIGS onder lede sal hê na 2010. Hierdie beraming toon
duidelik aan dat MIV/VIGS op hierdie vlak onafhankilik van kleurgroup is en direk
leefstyl verwant is.
Gebaseer op die huidige verwagte werknemer voordele struktuur, en die feit dat die
maatskappy volle verantwoordelikheid sou aanvaar vir die voorsiening van voordele,
word beraam dat die direkte koste as gevolg van MIV/VIGS 'n toename van 10 % in
2005 en 20 % in 2010 by salarisse en lone sal voeg. 'n Toename van 2,5 % in 2005 en 5
% in 2010 word beraam vir indirekte koste (werwing van personeel, opleiding, ens.)as
gevolg van MIV/VIGS.
Met die hoë MIV/VIGS infeksievlakke, veral onder werkloses, sal maatskappye die
kostes vebonde aan hul MIV/VIGS werknemers vir langer moet verduur en dan later
sulke werknemers registreer by "Aid for AIDS" indien dit onbekostigbaar word.
Belangriker is die feit dat werknemers die koste implikasie bepaal in die verband, omdat
dit 'n direkte invloed sal hê op werknemer selfvertroue.
Aspen Pharmacare se MIV/VIGS beleid bied meer as die wettige en sosiale vereistes
soos uiteengesit in die MIV/VIGS en SOS Strategiese Plan vir SA 2000-2005. Die
maatskappy het ook 'n Korporatiewe Maatskaplike Beleggings afdeling wat 'n bydra
lewer by NGOs, klinieke,hospitale en gemeenskappe.
Gebaseer op die intelligensie eiendom, die farmaseutiese bekwaamheid en die
aanhoudende gesprekvoering wat bestaan tussen die farmaseutiese bedryf en die
department van gesondheid, oortuig die navorser dat farmaseutiese maatskappye 'n
voordeel het bo nie-farmaseutiese maatskappye in die hantering van die MIV/VIGS
strydvraag.
Hierdie studie sluit af met aanbevelings wat maatskappye kan toepas om te verseker dat
hul MIV/VIGS beleid 'n betekenisvolle komponent van hul bekwaanheids retensie
strategie is.
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Freirean pedagogy as applied by DramAidE for HIV/AIDS education.Nduhura, Dominique. January 2004 (has links)
This phenomenological study discusses the problem of whether the agents or actors who design strategies take full account of the concepts that their plans are designed to change. Therefore, I critically assess DramAidE's methodology in order to show how efficient it is in the light of Freirean pedagogy. In that, the study investigates whether there is an analytically bulletproof communication form that necessarily achieves behaviour change, as has occasionally been attributed to Freire. The theoretical framework of this study includes development communication theories along with the Entertainment-Education approach (EE) used in health
communication. More specifically, the study is informed by Freirean critical
pedagogy and behaviour change theories. On the other hand, the Social Learning Theory (Bandura, 1977), the Fixation of Belief Model (Peirce, 1877) and the concepts of intimate and social realms (Arendt, 1958) are also used to explain the realities observed in DramAidE's programmes.
The methodologies used, in addition to the literature review, consisted of semistructured in-depth interviews along with focus group discussions with DramAidE's staff, schoolchildren, teachers and caregivers. Among the results established by this study, it is worth mentioning the growing
interest displayed by beneficiaries towards DramAidE's programmes. Life-skills claimed by learners included aspects such as self-confidence, assertiveness, decision making skills, informed sexuality, and improved communication. However, serious discrepancies were noticed between these life-skills, how well they were mastered and how effectively the learners put them into practice. Reasons for that proved to be rooted chiefly in peer pressures and cultural stumbling blocks, for example gender
inequality and violence against females. This means that peer educators needed a more supportive environment to extend DramAidE's action. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2004.
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