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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

Dietrichsteiner, Sebastian, Hukic, Amir January 2023 (has links)
Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. The purpose of this paper is to explain the addictiveinfluence limited time scarcity possesses on purchase intention for randomizedvirtual cosmetics (RVC) or definite virtual cosmetics (DVC), and which ofRVC and DVC carries the stronger influence. To arrive to a fitting conclusion,a quantitative method was utilized in order to collect the data required. Sincethis research is explanatory in nature and built on existing research, a crosssectional approach was utilized. Two hypotheses were tested, and aquestionnaire was conducted. The findings from this study suggest that bothRVC and DVC has an impact on purchase intention, however RVC proves tocarry a stronger influence than DVC.

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