Made available in DSpace on 2015-12-03T18:33:09Z (GMT). No. of bitstreams: 1 Marcello_Marchiano.pdf: 1740349 bytes, checksum: df2913ccacd44fbf4d6f4a098e9a94bd (MD5) Previous issue date: 2014-06-24 / The individual values researches have gain growing attention of the academy, specially by it??s predicting expected behavior condition. The Schwartz Value Survey (SVS) identifies, evaluates and allows the prioritization of the human values by its relative importance. The objective of this article, exploratory research, is to apply the SVS in the board members population of the brazilian corporations, listed or not, in the BMF&Bovespa. The results allow the evaluation of the influence, the compatibility and conflict of the relation between value-behavior in both Corporate Governance systems; the pro-shareholder and pro-stakeholder. The conclusions obtained, in the sample of 121 board memebers, indicates that significative axiological priorities differences in the individuals values belonging to each of the corporate governance systems could be noted / As pesquisas dos valores individuais t??m ganhado aten????o crescente da academia, especialmente quanto ?? predi????o de comportamentos esperados. O Invent??rio de Valores de Schwartz (IVS) identifica, avalia e permite priorizar os valores humanos em fun????o de sua import??ncia relativa. O objetivo desta disserta????o, de car??ter explorat??rio, ?? aplicar o IVS na popula????o de conselheiros de administra????o das empresas brasileiras, listadas ou n??o, na BM&FBovespa. Os resultados permitiram avaliar a influ??ncia, a compatibilidade e o conflito da rela????o valor-comportamento nos dois sistemas de Governan??a Corporativa: o pr??-shareholder e o pr??-stakeholder. As conclus??es alcan??adas, na amostra de 121 conselheiros de administra????o, sugerem que existem diferen??as na prioridade axiol??gica dos valores dos indiv??duos pertencentes a cada um dos sistemas de Governan??a Corporativa