Nowadays, in Peru, we see a demand of about 420.000 homes, the demand increases annually by 40 000, and the market can only offer 40 000 thousand homes a year, this information places Peru at the highest levels in the construction industry in Latin America, creating a real "boom". The construction and real estate "Boom" is creating powerful improvements in the Peruvian economy, considering that develops throughout the country, but especially in our capital city. Even greater efforts are required from the State, in the flexible and fair taxation rules that would allow more investors to consider investing in real estate and construction of new projects for more Peruvians. Consequently, we foresee an excellent overview and the opening of a world of investment possibilities for the construction industry. For these reasons I decided to work on a thesis which could be used as a sort of guide for engineers who are interested on Investment Projects. This work will expose all stages of the investment projects so that it analyses an efficient project, cost and quality for the benefit of manufacturers and customers.

La administración estratégica y sus diferentes herramientas aplicadas a los procesos dentro de una organización han sido fundamentales para establecer objetivos y lineamientos de acción para los directivos. Esta investigación presenta y analiza investigaciones relevantes sobre las principales características y beneficios del proceso de administración estratégica y las técnicas que se implementan para lograr estrategias deliberadas que ofrece esta metodología. Por otro lado, la búsqueda de competitividad por parte de las organizaciones, mediante la aplicación de estrategias oportunas, hará que los directivos adopten habilidades que les permita afrontar los cambios en el mercado y generar ventajas competitivas. Este trabajo compara las técnicas de la administración estratégica con la teoría de estrategia competitiva, analizando cada una de las características principales de ambas corrientes; por un lado, las estrategias deliberadas establecidas en un período de largo plazo, frente a situaciones de incertidumbre y cambios en el mercado que refiere la teoría de aplicación de estrategias emergentes en el corto plazo. / Strategic management and its different tools applied to processes within an organization has been fundamental in establishing objectives and action guidelines for managers. This research presents and analyzes relevant research on the main characteristics and benefits of the strategic management process and the techniques that are implemented to achieve deliberate strategies offered by this methodology. On the other hand, the search for competitiveness by organizations, through the application of timely strategies, will make managers adopt skills that allow them to face changes in the market and generate competitive advantages. This paper compares the techniques of strategic management with the theory of competitive strategy, analyzing each of the main characteristics of both currents; On the one hand, the deliberate strategies established in a long-term period, in the face of situations of uncertainty and changes in the market referred by the theory of application of emerging strategies in the short term. / Trabajo de Suficiencia Profesional