Coupons are a marketing tool used to entice consumers to try a new brand or product in the hopes that they will then become loyal users after trial (Boundless, n.d.). Issuing coupons is a common practice for many businesses because it is relatively inexpensive to begin, and can be used for general advertising purposes in addition to attracting new customers. Digital coupons have been introduced in the last few years and their acceptance is growing, with redemptions in 2010 increasing by 10 times the 2009 rates and projected to increase exponentially with each year (Savings.com, n.d.). Despite the higher acceptance and redemption rates for digital coupon formats over the past 5 years, the overall coupon redemption rate has remained at around 2%. Early coupon academic studies in the promotional literature examine profitability maximization through manipulating coupon characteristics or the coupon process such as the timing of release, length of expiration dates, amount of the cents-off, and other related monetary factors. Despite the ability to adjust coupon features to maximize revenue and redemption, the effect is not strong enough to generate the motivation required to elicit new use from non-users being targeted nor improve the overall low redemption rates. Basic characteristics such as demographic and socioeconomic variables as well as some predisposing motivational characteristics have also been studied to predict coupon use. While some of these characteristics demonstrate differences between consumers who do and do not use coupons, characteristics provide little insight into why non-users choose not to coupon. Furthermore, the findings cannot be generalizable to the population as a whole when the redemption rate persists at 2%. With digital coupons a rapidly growing practice, it is important to determine whether or not this new coupon format might contribute to behavior change in current non- or infrequent users of coupons. The overarching goal of this research was to better understand the motivational processes driving the decisions to not use coupons in the context of consumer packaged goods (grocery). While most previous research has concentrated on characteristics of the consumer, characteristics of the coupon, and predisposing motivational constructs, this study examined why consumers rejected coupons by examining their narratives on the various stages of the coupon process to narrow down the factors contributing the most to deterring coupon use. A two-phase qualitative approach was selected to determine how digital coupons were perceived by both frequent and infrequent users followed by a more in-depth investigation into the timing, motivation and cognitive processes occurring behind the decision not to coupon. The Phase 1 study included 58 participants, 29 frequent users and 29 infrequent users. Participants completed a set of questionnaires measuring previously identified predisposing characteristics, given guidance on the selection of digital coupons loaded onto shopper loyalty cards and were provided with Sunday circulars. Each participant had 1 week to try and redeem the digital coupons and complete follow up questionnaires to determine any changes post-trial. Participants were invited to participate in 1 of 6 focus groups to determine themes related to the digital coupon trial. The Phase 2 study included 10 individuals who participated in depth interviews focusing on the processes, motivations and decisions related to coupon use during grocery shopping. The interview was broken out into 5 stages: 1 is an ice-breaker introduction to the study; 2 involves rapport building and setting the tone; 3 is the depth interview that attempts to elicit understanding into the motivation, timing, and rationale behind rejection of coupon use; 4 presents some popular emerging technologies based on emerging applications of interest to the Association of Coupon Professional Board; and 5 includes a brief discussion of different type of coupon and verification. Overall, the consumer's perceived purpose of the coupon is to save money through item cost reduction whereas from a marketing perspective the coupon is intended to entice consumers new to the brand or to encourage trial of a new product (Boundless, n.d.). This difference in perception could be a major contributor to the valuation process and resistance/rejection themes of infrequent users. Interestingly, very few infrequent users rejected the practice of coupons outright and were far more likely to resist or postpone the practice. More research should be conducted to identify when, how and why infrequent users re-evaluate coupons or try the process again. Coupon industry members should review the coupon practice and make a decision to either abandon or overhaul the process as it currently does not provide value to either the manufacturers issuing the coupons or the consumers, even those actively using coupons. If the decision is to overhaul the practice then a decision should be made whether or not to adapt to the current perceptions that coupons are a means to reduce product price or re-educate consumers and industry members alike on the coupon as a means to solicit trial. Lastly, many of the existing apps do not address any of the coupon-related barriers, incongruities, or infrequent user needs. A disruptive technology is needed to change consumer perceptions, encourage coupon use and provide value added utility beyond just bypassing the coupon process to make the practice relevant in today's mobile culture.

The last two decades have seen rapid evolution of Information and Communication Technology (ICT) capabilities in the public sector which facilitate the adoption of several IT innovations. E-government is one of these strategic innovations that many government organisations have considered adopting to deliver government information and services to citizens and to support the modernisation of their business processes. This work therefore investigates this issue through a study of the impact of e-government on government organisations and their capabilities towards the e-government adoption. This has led to developing a framework for e-government adoption that outlines the implementation process, determines critical factors influencing adoption, and identifies barriers that could keep government organisations behind the advanced stages of the implementation process. The research also proposes a novel architecture framework for e-government that offers a clear picture of ICT requirements, along with a business process model needed for the implementation for e-government. This framework also supports the researcher in terms of validating the proposed conceptual framework in case organisations. The researcher, by adopting a qualitative case study strategy, examines the proposed framework in three government organisations in the Kingdom of Bahrain.. The analysis of empirical data comes up with a novel comprehensive framework for e-government adoption in the public sector that can be a benefit in multiple ways. The major benefit of this framework is to reduce the confusion surrounding e-government adoption in the public sector by understanding the implementation process, identifying the requirements of ICT tools, and highlighting the importance of organisational readiness and the impact of the environment. The framework can also help decision makers in government to provide a clear strategic action plan for e-government. Finally, the proposed framework can be used by IT experts to estimate the progress level of their e-government projects.

Background: The VItal siGns monItoring with continuous puLse oximetry And wireless cliNiCian notification aftEr surgery (VIGILANCE) study was a randomized controlled trial designed to assess the impact of continuous vital sign monitoring with alerts to nursing staff on the incidence of postoperative complications in surgical ward patients. Multiple factors interfered with the eHealth intervention implementation and conduct of the VIGILANCE study. Through examination of these challenges, the overall aim of this thesis was to help foster an understanding of the difficulties related to eHealth intervention implementation. The specific objectives were to identify issues related to implementation of intervention system of the VIGILANCE study, and to evaluate the influence of these issues on intervention adoption. Methods: During the VIGILANCE study, issues affecting the implementation of the intervention were documented on case report forms, alarm event forms, and a nursing feedback questionnaire. In this thesis, the issues were identified and evaluated using the Clinical Adoption Framework. Results: The key issues identified include nursing workflow changes, patient withdrawal, wireless network connectivity, false alarms, monitor malfunction, probe issues, and wireless network standards. These issues affected the service, system and information quality. As a result, these issues impacted ‘access’ through decreased ability of nurses to make complete use of the monitors; ‘care quality’ of the trial intervention through decreased effectiveness; and ‘productivity’ through interference in the coordination of care, and thus decreased clinical adoption of the monitoring system. Conclusion: Patient monitoring with eHealth technology in surgical wards has the potential to improve patient outcomes. However, proper planning that includes engagement of front-line nurses, installation of appropriate wireless network infrastructure, and use of comfortable cableless devices are required to maximize the potential of continuous monitoring. / Thesis / Master of Science (MSc) / The VIGILANCE study was a randomized controlled trial assessing the impact of continuous vital signs monitoring with alerts to nurses on the incidence of postoperative complications in surgical ward patients. This thesis identified and evaluated issues with implementation of wireless monitoring systems in the hospital. During VIGILANCE study issues affecting the intervention implementation were documented on case report forms, alarm event forms, and nursing questionnaires. Data related to these issues were explored using the Clinical Adoption Framework. Identified issues included nursing workflow changes, patient withdrawal, wireless network connectivity, false alarms, monitor malfunction, probe issues, and wireless network standards. The issues affected ‘access’ through decreased ability of nurses to make complete use of the monitors; ‘care quality’ of the intervention through decreased effectiveness; and ‘productivity’ by interfering in the care coordination. Future studies should aim to include front-line nurses, appropriate wireless network, and comfortable cableless devices in their planning.

<p>This research was undertaken to propose a model for eLearning adoption in Higher Education in Africa and to identify and empirically test measures to assess the model. The model identified eLearning, individual and organisational factors affecting eLearning adoption in higher education. eLearning factors were deemed to be aligned with the individual and organisational factors and therefore, the measurement of individual and organisational factors of eLearning adoption is essential in determining the current state, and future development that could enhance eLearning adoption in higher education. This study is a first attempt in Africa to define and present a conceptualization of an eLearning adoption framework. The framework is a combination of frameworks and models from various disciplines, including social psychology, information systems, anthropology, sociology, education, communication, marketing, management, geography, economics and cognitive psychology. These frameworks for eLearning adoption in Higher Education are synergised and contextualised in the study.</p>

<p>This research was undertaken to propose a model for eLearning adoption in Higher Education in Africa and to identify and empirically test measures to assess the model. The model identified eLearning, individual and organisational factors affecting eLearning adoption in higher education. eLearning factors were deemed to be aligned with the individual and organisational factors and therefore, the measurement of individual and organisational factors of eLearning adoption is essential in determining the current state, and future development that could enhance eLearning adoption in higher education. This study is a first attempt in Africa to define and present a conceptualization of an eLearning adoption framework. The framework is a combination of frameworks and models from various disciplines, including social psychology, information systems, anthropology, sociology, education, communication, marketing, management, geography, economics and cognitive psychology. These frameworks for eLearning adoption in Higher Education are synergised and contextualised in the study.</p>

Philosophiae Doctor - PhD / This research was undertaken to propose a model for eLearning adoption in Higher Education in Africa and to identify and empirically test measures to assess the model. The model identified eLearning, individual and organisational factors affecting eLearning adoption in higher education. eLearning factors were deemed to be aligned with the individual and organisational factors and therefore, the measurement of individual and organisational factors of eLearning adoption is essential in determining the current state, and future development that could enhance eLearning adoption in higher education. This study is a first attempt in Africa to define and present a conceptualization of an eLearning adoption framework. The framework is a combination of frameworks and models from various disciplines, including social psychology, information systems, anthropology, sociology, education, communication, marketing, management, geography, economics and cognitive psychology. These frameworks for eLearning adoption in Higher Education are synergised and contextualised in the study. / South Africa

MCom (Business Information Systems) / Department of Business Information Systems / The aim of this research study is to propose an e-learning framework to deliver a guideline for the adoption of e-learning considering all major determinants such as technical, operational, organisational, cultural and socio-economical domains, in the setting of rural-based higher educational institutions. E-learning is a process which has arisen from ICT advancement, and it is coordinated together with the education programs at many universities. In South African tertiary institutions, the adoption rate for e-learning is higher in urban-based higher education institutions and colleges and lower in rural-based higher education institutions. Even though with the supposed capacity that e-learning provides, the bigger part of the e-learning approach in rural-based higher education institutions does not achieve their potential. This study focuses on identifying factors which impact the adoption of e-learning at rural-based, higher education institutions and its challenges. A case study approach is undertaken, using mixed methods for collection of data from the respondents based on e-learning adoption at student, educator and institutional level. The study identified the factors which influence the adoption of e-learning in rural-based HEIs. Eventually, the researcher proposed an e-learning framework which contributes to the e-learning adoption in rural-based HEIs, by establishing a guide for these institutions for enhanced planning, development and implementation tool for e-learning adoption using the Unified Theory of Acceptance and Use of Technology Model. The study identified that the e-learning usage and perception was lower in rural-based HEIs as compared to urban-based HEIs, and performance expectancy, effort expectancy, social influence and facilitating conditions are all major factors which influence the adoption of e-learning. / NRF