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"Distorted mirrors" in cyber space cultural values reflected in Internet automobile advertisements in China /Zhang, Jingjing. January 2008 (has links)
Thesis (M.S.)--Ohio University, March, 2008. / Title from PDF t.p. Includes bibliographical references.
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The effects of culture and individual differences on the persuasiveness of comparative adsPolyorat, Kawpong. January 2003 (has links)
Thesis (Ph. D.)--University of Hawaii at Manoa, 2003. / Includes bibliographical references (leaves 150-179).
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A content analysis of food advertisements during children's TV programming /Hurt, Jillian, January 2009 (has links) (PDF)
Thesis (M.S.)--Eastern Illinois University, 2009. / Includes bibliographical references (leaves 51-56).
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Corporate social advertising's effect on audience attitudes toward company and cause /Morton, Cynthia Renee, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 222-230). Available also in a digital version from Dissertation Abstracts.
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A comparison of the information content of TV advertising in the United States and the People's Republic of ChinnaLi, Beibin. January 1996 (has links)
Thesis (M.S.)--Kutztown University of Pennsylvania, 1996. / Source: Masters Abstracts International, Volume: 45-06, page: 2714. Typescript. Includes bibliographical references (leaves 75-78).
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The effects of subliminal messages in print advertisements /Wilfong, Jamie Lynne. January 2002 (has links)
Thesis (B.S.) Magna Cum Laude--Butler University, 2002. / Includes bibliographical references (leaves 23-24).
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What lies beneath the milk mustache? : rhetorical analysis of the "got milk?" advertising campaign /Vassilieva, Ekaterina, January 2004 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 77-80). Also available on the Internet.
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Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /Baird-Harris, Kay. O'Connor, Brian C., January 2009 (has links)
Thesis (Ph. D.)--University of North Texas, Aug.., 2009. / Title from title page display. Includes bibliographical references.
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Physiological measures of advertising effectiveness : a theoretical and empirical investigation /Hensel, James Stephen, January 1970 (has links)
Thesis (Ph. D.)--Ohio State University, 1970. / Includes bibliographical references (leaves 149-156). Available online via OhioLINK's ETD Center.
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An investigation into the importance of the horizontal versus vertical flow of influence in testimonial magazine advertisementsKrueger, Judith Ann Frances, January 1966 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
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