Global ETD Search

1	A survey of the potential market of the Kansas State Collegian Parsons, Harry Joe January 1950 (has links) Typescript, etc. Newspapers Advertising, Newspaper
2	A linguistic study of advertising English in the Hong Kong press. Wong, Yuk-yue, Viola. January 1977 (has links) Thesis (M.A.)--University of Hong Kong, 1978. Advertising, Newspaper English language
3	Analysis of potential system improvements concepts for Sunday newspaper insert packaging / Harris, Earl D. January 1994 (has links) Report (M.S.)--Virginia Polytechnic Institute and State University, 1994. / Abstract. Includes bibliographical references (leaf 114). Also available via the Internet.
4	Niche publications their popularity and profitability at newspapers in Utah and West Virginia / Wible, Hilary Groutage. January 1900 (has links) Thesis (M.A.J.)--Marshall University, 2009. / Title from document title page. Includes abstract. Document formatted into pages: contains v, 71 p. Includes bibliographical references p. 57-60
5	A linguistic study of advertising English in the Hong Kong press Wong, Yuk-yue, Viola. January 1977 (has links) Thesis (M.A.)--University of Hong Kong, 1978. / Also available in print. Advertising, Newspaper English language
6	Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable products Jonovic, Donald J., January 1982 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).
7	A survey of the potential market of the Kansas State Collegian Parsons, Harry Joe January 1950 (has links) Typescript, etc. Newspapers Advertising, Newspaper
8	Changing consumption values in urban China: a longitudinal study of newspaper advertising, 1981-2003. January 2004 (has links) Tan Jieyu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 106-113). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Literature Review --- p.4 / Consumption in a modern world --- p.4 / Modernization and consumption values --- p.10 / Chapter Chapter 3 --- Modernization in Urban China since 1979 and Research Hypotheses and Question --- p.20 / Modernization in urban China --- p.20 / Previous findings on consumption values in China --- p.28 / Research hypotheses and question --- p.33 / Chapter Chapter 4 --- Research Methods --- p.35 / Content analysis of newspaper ads --- p.35 / Interviews with experienced advertising professionals --- p.51 / Chapter Chapter 5 --- Research Findings --- p.54 / Consumption values manifested in newspaper advertising --- p.54 / The findings from interviews: changing consumption values in urban China corresponds to modernization --- p.77 / Chapter Chapter 6 --- Conclusion and Discussion --- p.87 / Concluding remarks --- p.87 / Limitations and suggestions for future research --- p.91 / Appendix --- p.94 / Basic questions for in-depth interviews with advertising professionals --- p.94 / Salience trends of consumption values found in newspaper ads --- p.95 / References --- p.106 Consumption (Economics) Consumption (Economics)--China Advertising, Newspaper Advertising, Newspaper--China
9	Advertising and social responsibility as models of the press : a study of three local newspapers / Leweke, Robert W., January 1994 (has links) Thesis (M.A.)--Virginia Polytechnic Institute and State University, 1994. / Vita. Abstract. Includes bibliographical references (leaves 133-138). Also available via the Internet.
10	White backlash revisited : consumer response to model's race in print advertisements / Schmid, Jill. January 2000 (has links) Thesis (Ph. D.)--University of Washington, 2000. / Vita. Includes bibliographical references (leaves 73-78).

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