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Advertising and social responsibility as models of the press: a study of three local newspapersLeweke, Robert W. 11 June 2009 (has links)
Concentration of media ownership in the United States has increased throughout the 20th century and threatens to dilute competition between press outlets and to reduce the quality of news coverage available to the audience as a result. Several scholars have identified mass advertising as a major culprit in this concentration as well as in the resulting superficiality of news coverage.
In the 1940s, a group of scholars formed the Commission on Freedom of the Press (COFOP) to discuss the perceived problem of irresponsible media and to prescribe remedies in the form of greater emphasis on the issues of the day and greater access to the press for individuals and groups not normally allowed a voice. Since COFOP published its recommendations, some scholars have argued that the press has adopted the "social responsibility" doctrine, thus replacing libertarianism. Others argue that an advertising model has become the natural heir to libertarianism in the press. / Master of Arts
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Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)Zhu, Yu, 朱宇 January 2001 (has links)
published_or_final_version / Curriculum Studies / Master / Master of Philosophy
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Constructing modernity in China :social change in Tianjin as reflected in medical advertisements of the Ta Kung Pao (1907-1917) = 現代國家的構建:從大公報醫藥廣告透析天津的社會變遷 (1909-1917) / Social change in Tianjin as reflected in medical advertisements of the Ta Kung Pao (1907-1917)Xue, Hui January 2016 (has links)
University of Macau / Faculty of Social Sciences / Department of History
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Some principles of communicating effectively through press advertisements with BlacksKoekemoer, Ludi January 1978 (has links)
[Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
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