The purpose of the study was to determine whether or not high school students can detect the presence of motivational techniques used in cosmetic advertising. The study administered a test to eighteen senior high school students from an advanced speech class and to eighteen senior high school. students from an advanced English class. The speech class constituted the experimental group and the English class constituted the control group.The experimental group were given special. training In the six motivational techniques: emotional appeals, logical appeals, social approval appeals, social disapproval appeals, language appeals, and color appeals. The course procedure consisted of lectures, textbook readings, and exercises done by the students. Students applied their knowledge of motivational techniques to the writing of persuasive speech composition and delivery of the persuasive speeches.After the training course for the experimental group, test results showed a significant difference between the pretest and post test at the .01 level of confidence. On the other hand, the control group who had received no training showed no significant difference on test scores from pretest to post test.The investigation concerning high school students’ detection of motivational techniques indicated the following: First, there the complete experimental test showing was a positive correlation of scores between pretest and the complete post test for the group. Second, special training for the group resulted in scores from pretest to post a difference which was significant at the .01 level of confidence. Third, using the parametric t test shows no significant difference from the pretest to post test scores of the control group. Fourth, at times, the motive appeals appear to be somewhat ambiguous. Fifth, cosmetic products are emotionally oriented and, hence, many cosmetic advertisements will have emotional appeal. Sixth, social approval and social disapproval appeals are not always mutually exclusive. Seventh, it is feasible to train students to detect the presence of motivational techniques, and it is obvious that students who are untrained seem less able to detect the techniques.

The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.

No description available.

This study seeks to confront the current Filipino cultural identity by investigating whiteness within the mass media context there.

This thesis is a study of magazine advertisements for beauty products in Canada between 1901 and 1941. It looks at the use of cosmetics and the growth of advertising in the context of the development of North American consumer culture, highlighting the role of gender in that culture. The period studied is divided in two by the mid-1920s to reflect changes in advertisers' views of consumers--from rational decision-makers to irrational creatures driven by their emotions--and in ideals of feminine beauty, as the use of cosmetics became an essential part of the ideal perpetuated by advertising. The thesis attempts to show the link between business history and cultural history by demonstrating how marketing professionals co-opted cultural trends in order to create effective advertising, and how traditional relationships and values were modified by the purchase and use of mass-marketed goods.

Thesis (M.S.)--Ohio University, August, 2008. / Title from PDF t.p. Includes bibliographical references.

The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.

Slogans can be attributed as a way in which to communicate a brand's message to its key consumer. An effectively established brand amongst targeted consumers can in turn generate profitability and ever further promote the brand. The purpose of this paper was to investigate the effectiveness of advertisements that employ vague or precise cosmetic product brand slogans among both male and female consumers. Ultimately, the end goal of marketing is to make a sale. Additionally, the purpose of this study was to determine whether or not the length of a slogan is an influential factor on the participant's motivation to purchase a cosmetic or skincare product. Data was collected through the use of survey in an online social media format, in order to test the effectiveness of different lengths of slogans for slogan recall, brand recall, brand awareness and purchase intention. Prior research and hypotheses were used to predict the concept that shorter more concise or precise slogans in this study would heighten the levels of all measured variables in the study, slogan recall, brand recall, brand awareness and purchase intention. The results of this paper conclude overall vague slogans have the potential to reach higher levels of slogan recall ability , brand recall and the intent to purchase, on the contrary shorter more precise slogans affect brand awareness at a greater level than the lengthier slogans.