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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.12 seconds)

Spelling suggestions: "subject:"advertising cosmetics anited btates"" "subject:"advertising cosmetics anited 2states""

1

A comparison of cosmetic advertising between the United States and Taiwan: A content analysis

Wang, Wenlin 01 January 2005 (has links)
The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
Comparative advertising
Advertising Cosmetics United States
Advertising Cosmetics Taiwan
Advertising Cosmetics
Comparative advertising.
Marketing
2

A content analysis of print advertising from the United States and Hong Kong

Chu, Ka Man Carman 01 January 2007 (has links)
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
Advertising Cross-cultural studies
Advertising Cosmetics United States
Advertising Cosmetics China
Advertising Perfumes industry China
Advertising
Advertising Cosmetics
Advertising Perfumes industry
Consumer behavior.
International Business
Marketing

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